This week on the Buyerside Chat Podcast, I chatted with Ciara Stokeland about the importance of focusing on:

 - Existing customers

 - Simplifying your business model

 - Leveraging historical sales data to make informed decisions.

We also dive into strategies for managing inventory, optimizing profit margins, and navigating economic downturns.

Grab a pen and enjoy the chat!

About Ciara:

Ciara Stokeland is an author, speaker, podcast host and 3x Ironman who has built and sold multiple businesses. She now is the founder of the Inventory Genius method - a profit-focused coaching program for inventory-based business owners.

Ciara was previously on Episode 43 >> Listen Here

Follow & connect with Ciara!

@inventorygenius

Inventory Genius Podcast

Inventory Genius Book

Check Out Her Website

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Are you ready for the Faire Summer Market?

One of the biggest wholesale buying periods is right around the corner.

The market is more saturated than ever.

Oh and not to mention - it's a crazy time of year for all of us with summer kicking off, kids out of school, graduations, and just ... life!

The energy that you put into your business right now needs to guarantee results. You should be laser focused on results-oriented, needle moving activities.

In today's episode of the Buyerside Chat Podcast, I share my advice for the ONE thing that you can do right now in your product based business that will move the needle for your wholesale strategy. (Hint: it's to help you prepare for your Faire Summer Market sales)

Enjoy the chat!

LISTEN TO EPISODE #59 referenced in this episode!

GET ON THE FAIRE BOOTCAMP WAITLIST!

For product brand owners looking to take their wholesale growth to the next level, The Faire Bootcamp program is launching to provide detailed strategies, templates, and live coaching calls to help you engage with buyers and prepare for strategic, effective wholesale growth. This program offers a collaborative environment to connect with other entrepreneurs and drive meaningful progress in your business.

Don't miss the opportunity to invest in your business and join The Faire Bootcamp to elevate your wholesale strategy. Sign up now to start your journey towards success and thrive during the upcoming summer market season. Let's make this your best market yet!

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

In this episode of the Buyerside Chat Podcast, I sat down with Dianna Allen of Soleia Lane (formerly Terra) and Inventora to discuss how she scaled her candle business with just $100 to start and has since launched Inventora, an inventory and materials management system for makers. 

You’ll hear us chat about:

- The power of creating a wholesale strategy that aligns with your vision for your business

- Tips to find your sweet spot for trade show success

- How to find creative outlets in your business without over-investing in inventory

- The importance of managing your inventory and materials to scale your business profitably

About Dianna!

Dianna Allen founded TERRA in 2019 with only $100 to start. She has since grown the brand into a 6-figure business utilizing social media, markets, and trade shows. Along the way, Dianna also built a spin-off company, Inventora, to provide a solution to her inventory management troubles as TERRA grew.

NOTE: Since this episode was recorded, Terra was re-branded to Soleia Lane!

Connect with Dianna:

Instagram @diannamallen @soleialane and @inventorahq

Shop Soleia Lane: https://soleialane.com/

Explore Inventory & Supplies management software Inventora HERE

www.inventora.com/?via=kristin-fisher

& USE Code BUYERSIDE20 for 20% Off of your membership!

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

What if I told you that the secret to your wholesale success is as simple as building a solid relationship with your ideal buyers?

I’ve received hundreds of pitches from brands, and I’ve been honored to mentor brands over the last few years on this very topic… creating a wholesale buyer outreach strategy that will ACTUALLY convert. 

In today’s episode, I break down my top tips to creating your own strategy that is set to scale alongside your business. Here’s what you’ll hear…

• Why it’s not just a numbers game
• Tips to find your ideal retailers
• How to get organized and create a wholesale outreach tracking system that works for you and grows with you 
• An exact communication and email outreach strategy
• Plus a bonus tip to measure your results!

Enjoy the chat!

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Are you ready to step into your leadership role? Whether you are contemplating your first hire or you have a full team, this episode with Kira La Forgia of Paradigm Consulting will give you the clarity that you need to ensure that you and your employee(s) are protected. 

What you’ll learn on this episode:

- Stepping out of the business to allow your team to flourish and own their roles

- How to craft the positions on your team to truly support your business needs

- The difference between an employee and a contractor

- How to have the pay conversation when transitioning from contractor to employee

- Hiring with diversity in mind

And so much more. We talked for over an hour, so this is a longer conversation than you are used to seeing on the Buyerside Chat podcast, but it is packed full of so much human resources knowledge! 

About Kira!

With a decade of experience in People Operations in the corporate world, Kira La Forgia is no stranger to the sensitive issues involved in the human side of running a business. There’s a lot to learn from hiring, onboarding, training, and managing the performance of over 500 employees for a multimillion dollar business. The good news is, Kira learned it all so you don’t have to.

Kira founded Paradigm to bridge the gap between corporate HR policies and the modern needs of entrepreneurs. Because Google might have almost all the answers, but it doesn’t have what your unique business needs.

Connect with Kira:

Paradigm Consulting Website: https://www.the-paradigm.com

Instagram @theparadigmm

On The Up And Up Podcast: https://podcasts.apple.com/us/podcast/on-the-up-and-up/id1661939979

Download the FREE Resource mentioned on the chat here: https://www.the-paradigm.com/prior-to-the-hire

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

What if I told you that you could make more money by selling LESS product?

This episode of The Buyerside Chat Podcast is a foundational conversation around the retail buyer’s skillset of editing a product collection. I share how you can look at the data in your business to determine your ideal product offering that ultimately helps to reduce decision fatigue and increase conversion and profitability.

In this episode, you’ll learn:

• The importance of removing emotion from decision making in your business.
• The 80/20 rule
• Understanding how data can help you to determine your ideal product offering
• How to actually pull this data
• And the results you will see by implementing this process in your product business.

To get support and do this inside your own business with my support, put your name on the waitlist for the next round of the Product Scaling Intensive!

>> Get on the PSI Waitlist HERE.

Enjoy the chat!

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Let’s make email marketing simple, shall we? Today’s episode is all about breaking down your marketing data to make smart email marketing decisions that save you time AND grow your list!

Meet today’s guest, Jessica Totillo Coster of eCommerce Badassery. In this episode, we talk about:

- Your customer’s journey with your product brand

- Digital Advertising in 2024 and the importance of optimizing conversion

- Ways to create enticing pop-up’s and lead gen strategies to grow your email marketing list

- How to nurture your customer beyond the boring welcome sequence

- Understanding key data metrics that empower you to make smart marketing decisions

You are definitely going to want to take notes while you listen in to the chat!

About Jessica!

Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product-based businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the ONLY employee of a 7-figure eCommerce store now she’s sharing everything she learned the hard way… so you don’t have to. Jessica works 1:1 with eCommerce clients, hosts the eCommerce Badassery Podcast, and is the Founder of the Lounge, an educational membership for eCommerce Business owners.

Episode Mentions: Click Here for the free gift for The Buyerside Chat listeners

Connect with Jessica:

Website

eCommerce Badassery Podcast

Instagram

The Lounge eCommerce Marketing Membership

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Changes are coming! There is no question that AI has changed the retail industry forever. Google has been at the forefront of leveraging AI to enhance the platform, and 2024 will bring a massive change to the Google that we all know today.

I am so honored to have Nina Gibson back on the podcast to discuss the new Search Generative Experience (SGE) coming to Google.

In this episode, she shares:

- What changes are coming to Google

- The way that these changes will impact not only how users get information but also how it will impact shopping decisions

- How the changes will impact ecommerce brands

- The differences between digital advertising and how these changes could affect paid advertising in the future

- And what you can do right now to get your brand ready for the Google changes

Nina is an SEO expert and visibility enthusiast with over 15 years of e-commerce SEO and digital marketing experience. She is passionate about helping business owners elevate their visibility (and bottom line) with smart and holistic SEO strategies. Over the past decade, she’s helped generate over $100 million in organic traffic revenue for a variety of brands and businesses across industries. She’s also a corporate drop-out, multi 6-figure business owner and mom living on the southern coast of Maine!

To listen to the previous interview with Nina, check out episode 17 of The Buyerside Chat where we talked about creating legacy content and finding keywords.

Connect with Nina!

Website

Instagram

Download The Free Ecommerce SEO Checklist for Shopify

Resources Mentioned on this episode:

Google AI Experiment - YouTube Video

Shopify App for Schema Markup: Schema Plus For SEO

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

What’s trending for 2024? Part 2! Design trends.

In last week’s episode, I spoke with Jessica Richards of JMR Trend & Creative, about how trends take shape and how you can work macro and micro trends into the product that you design.

In this part 2 episode today, I’m sharing what I am seeing out there as Spring 2024 design & fashion trends based on what I saw at the Winter ‘24 tradeshows in NYC and the runways.

And more importantly, how to filter trends through your brand lens and work them into your product assortment and collection profitably.

Enjoy the chat!

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

What’s trending for 2024?

In this episode, Jessica Richards of JMR Trend & Creative, shares her insights into how trend forecasting goes beyond the latest “core” trend on TikTok and can influence now only the product that you design or buy for your boutique, but also your marketing.

We reminisce on our early days working together in the fashion industry, and then get into the good stuff. In this episode, Jessica shares:

- Her 2024 fashion industry trend predictions

- The trend forecasting process

- How “core” trends form and are part of a larger trend picture

- Differences in generational consumer behaviors between Millennial, Gen Z and Gen Alpha

- The future of Brick & Mortar

About Jessica!

Jessica Richards is a trend forecaster, style storyteller, and founder of JMR trend + creative, whose synergistic focus inspires what is now and next. With an extensive background in forecasting and design for major North American retailers, she brings a forward-thinking yet commercial and brand-right viability to product and editorial content projects across the fashion and wellness industries.

She has been quoted and featured as a guest expert across international media, including the New York Times, the Wall Street Journal, VOGUE, ELLE, New York Magazine, and more. She has also spoken as a trade expert for industry events, serving as a sought-after educational panelist for organizations such as MAGIC, JCK, Atlanta Apparel, NY NOW, and WWIN; as well as formerly serving as Fashion Director for the Accessories Council and its trade publication.

Connect with Jessica:

JMR Trend + Creative

Instagram

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]