The Buyerside Chat

Have you ever wondered how you could get into off-price retailers like T.J. Maxx or Home Goods?

Or wondered if that strategy is even right for your product brand?

This Buyerside Chat episode is with my friend, Jennifer O’Hare - founder of gift box studio Belle Box Co and former Senior Merchant at TJX Companies. She shares invaluable insights into the off-price world! 

In this episode you’ll learn about - 

• The power of the off-price market
• Tips to get into off-price retailers and negotiate with the corporate buyers
• Tips to leverage off-price brands with your inventory 
• Plus tips from a gift buyer herself! 

Enjoy the chat! 

About Jennifer!

With 18 years of experience as a retail & merchandising expert and strategic gifting partner, Jennifer O’Hare spent 14 years mastering merchandising & strategy development at the TJX Companies, sourced over $700M worth of product, and has worked with hundreds of clients on developing bespoke gifting and retail strategies that elevate brands and align with business goals. She is currently a retail industry consultant to fortune 500 companies and the founder of Belle Box Co, a corporate gifting company that helps businesses and organizations build meaningful connections and create memorable experiences.

Connect with Jennifer:

https://www.linkedin.com/in/jennifer-o-hare-boston/

https://belleboxco.com/

https://www.instagram.com/belleboxco/

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Today’s chat is about getting comfortable with your numbers and facing them head on!

We’re talking about how to set sales goals for your product business, and how having a sales and inventory plan can help reduce anxiety around peak sales times. 

We will go over how to either set a plan, or to revisit your existing plan for Holiday to make sure you feel really good about it. We will talk though how to do this by:

- Having a plan for the full floorset AND specifically Black Friday and Cyber Monday

- Tieing that sales plan number back to your inventory (and what to do if you have too much or not enough!)

- The importance of (and magic that happens!) when you set a stretch goal

Enjoy the chat! 

Want some help to set a sales & inventory goal in your own business? Or to strategize your business growth plan? Let’s work together 1:1.

My calendar is now open for Q4 & Q1 private mentorship: See the packages HERE

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Have you ever found yourself sitting on a TON of inventory for a product that you thought for sure was going to be a best-seller but ended up being a total flop? 

We’ve all been there (it even happens in major corporate retail, too).

But there is a way to strategically search for and test out new product ideas to find your next best-seller without losing money. 

In this episode of The Buyerside Chat, you’ll learn

• Tips to find white space opportunities in your product assortment 
• How to analyze the financial sales data in your product based business AND compare with fashion trends to determine what trends you should go after
• A proven strategy to test out new products (or product categories) 
• What to do once you have found that next best-seller!

Enjoy the chat!

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

In this episode, I sat down with Deonnah Carolus of Ecommerce Savvy to chat about all things optimization. Deonnah specializes in all things Shopify & SEO! 

With Q4 Holiday sales right around the corner, now is the time to optimize your product listings leveraging modern ways of using SEO to drive traffic and conversion! 

What you’ll hear in this episode: 

• Tips to optimize your product pages and structure your website to get the most out of SEO
• Leveraging how modern shoppers consume information when browsing (and how to use that knowledge to your advantage)
• The importance of understanding your target customer for product positioning (and tips to get inside their mindset to know what to say to get them to buy)

About Deonnah:

Founder of Ecommerce Savvy™, Deonnah is dedicated to helping product biz owners on Shopify become savvy, successful, independent store owners.

Deonnah has been building Shopify stores for over 5 years. She has built online boutiques selling $5k per month, all the way up to enterprise web stores making over $100k per month. Some of her clients have been featured in Disney+, NFL, Vanity Fair, The Huffington Post, ESPN, GQ, Popular Science and more!

Connect with Deonnah!

Ecommerce Savvy Podcast

Instagram @ecommercesavvy

Work with Deonnah

Download her Free Shopify Optimization Checklist & Workbook

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Have you lost sight of your goals? Are you a hamster on a wheel? Chasing shiny objects? Exhausted?

With just over 5 months to go this year, now is the perfect time to pause, reflect and reset your intentions for the remainder of the year. 

In this episode, you’ll be guided through an exercise to evaluate both your business and your personal life to create needle-mover, attainable goals. 

Grab the FREE Download to guide you through this episode:

kristinfishercoaching.com/yearataglance

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

What’s really working in Wholesale right now? 

In this episode of the podcast, Katie Hunt, CEO of Proof to Product, shares her unique journey from building her own product brand to coaching thousands of product business owners in the wholesale business. 

We chat about:

- The state of the wholesale industry in 2024

- How to take your business temperature

- What to focus on when sales are slow

- How to stay true to your goals and being intentional in your business decision-making

Tune in to the episode for more actionable steps and tips for business growth.

About Katie!

Connect with Katie:

Proof To Product Podcast 

Instagram 

Work with Katie:

Hello Wholesale Free Audio Series

Paper Camp

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

The key to a successful business lies in your ability to create goals and a schedule that aligns with your life goals first and foremost. 

In today’s episode of The Buyerside Chat Podcast, I share the journey that I have been on inside my own business to shed the “corporate hustle culture” and schedule. 

You’ll learn about

• Tips to make your business work for you (not control you)
• Evaluating your goals to make sure that you won’t have to sacrifice your top priorities in life in order to reach those goals. 
• How to create a schedule that aligns with your life and desires. 
• The importance of creating space in your schedule for fun and creativity. 

To get support and do this inside your own business with my support, put your name on the waitlist for the next round of the Product Scaling Intensive!

>> Get on the PSI Waitlist HERE. 

Enjoy the chat!

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

This week on the Buyerside Chat Podcast, I chatted with Ciara Stokeland about the importance of focusing on:

 - Existing customers

 - Simplifying your business model

 - Leveraging historical sales data to make informed decisions.

We also dive into strategies for managing inventory, optimizing profit margins, and navigating economic downturns.

Grab a pen and enjoy the chat!

About Ciara:

Ciara Stokeland is an author, speaker, podcast host and 3x Ironman who has built and sold multiple businesses. She now is the founder of the Inventory Genius method - a profit-focused coaching program for inventory-based business owners.

Ciara was previously on Episode 43 >> Listen Here

Follow & connect with Ciara!

@inventorygenius

Inventory Genius Podcast

Inventory Genius Book

Check Out Her Website

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Are you ready for the Faire Summer Market?

One of the biggest wholesale buying periods is right around the corner.

The market is more saturated than ever.

Oh and not to mention - it's a crazy time of year for all of us with summer kicking off, kids out of school, graduations, and just ... life!

The energy that you put into your business right now needs to guarantee results. You should be laser focused on results-oriented, needle moving activities.

In today's episode of the Buyerside Chat Podcast, I share my advice for the ONE thing that you can do right now in your product based business that will move the needle for your wholesale strategy. (Hint: it's to help you prepare for your Faire Summer Market sales)

Enjoy the chat!

LISTEN TO EPISODE #59 referenced in this episode!

GET ON THE FAIRE BOOTCAMP WAITLIST!

For product brand owners looking to take their wholesale growth to the next level, The Faire Bootcamp program is launching to provide detailed strategies, templates, and live coaching calls to help you engage with buyers and prepare for strategic, effective wholesale growth. This program offers a collaborative environment to connect with other entrepreneurs and drive meaningful progress in your business.

Don't miss the opportunity to invest in your business and join The Faire Bootcamp to elevate your wholesale strategy. Sign up now to start your journey towards success and thrive during the upcoming summer market season. Let's make this your best market yet!

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

In this episode of the Buyerside Chat Podcast, I sat down with Dianna Allen of Soleia Lane (formerly Terra) and Inventora to discuss how she scaled her candle business with just $100 to start and has since launched Inventora, an inventory and materials management system for makers. 

You’ll hear us chat about:

- The power of creating a wholesale strategy that aligns with your vision for your business

- Tips to find your sweet spot for trade show success

- How to find creative outlets in your business without over-investing in inventory

- The importance of managing your inventory and materials to scale your business profitably

About Dianna!

Dianna Allen founded TERRA in 2019 with only $100 to start. She has since grown the brand into a 6-figure business utilizing social media, markets, and trade shows. Along the way, Dianna also built a spin-off company, Inventora, to provide a solution to her inventory management troubles as TERRA grew.

NOTE: Since this episode was recorded, Terra was re-branded to Soleia Lane!

Connect with Dianna:

Instagram @diannamallen @soleialane and @inventorahq

Shop Soleia Lane: https://soleialane.com/

Explore Inventory & Supplies management software Inventora HERE

www.inventora.com/?via=kristin-fisher

& USE Code BUYERSIDE20 for 20% Off of your membership!

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]