This week on the Buyerside Chat Podcast, I chat with Ciara Stokeland about profit, the Profit First method as it relates to a product based business, inventory management, key reports to have in your business, and how to identify opportunities to ultimately create a profit strategy that will make your business work for you.

Ciara Stokeland is an author, speaker, podcast host and 3x Ironman who has built and sold multiple businesses. She now is the founder of the Inventory Genius method - a profit focused coaching program for inventory-based business owners.

Grab a pen and enjoy the chat!

Follow & Connect With Ciara:

@inventorygenius

Inventory Genius Podcast

Inventory Genius Book

Check Out Her Website

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Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Raise your hand if you’re an over-thinker and easily overwhelmed by all of the un-confirmed decisions swirling around you during the holiday selling season!

In today’s episode of The Buyerside Chat podcast I share how to:

• Overcome decision fatigue in your product business
• Re-frame your thoughts around making “the right decision”
• How a buyer evaluates their business in-season. The “read & react” strategy.
• And tips to create the space in your business to review your performance and implement changes to make more profit during the holiday season.

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

This week on the Buyerside Chat Podcast, I chat with Shelley Easter of Launch Party about how to maximize your conversion opportunity over the biggest retail sales weekend of the year - Black Friday Cyber Monday.

With over 15 years of web design experience, Shelley is the owner of Launch Party, an e-commerce design studio that specializes in Shopify websites for product-based businesses and creator of Shop School, an online program for Etsy sellers and boutique owners to learn how to build and optimize their own Shopify site.

In this episode, we chat about:

• Optimizing your product pages on Shopify to increase conversion
• Product Page templates that overcome customer objections
• Leveraging your blog content to drive customers to a sale
• Key apps to install on your Shopify store to help answer customer questions and reduce any friction of the sale

Grab a pen and enjoy the chat!

Follow & Connect With Shelley Easter on Instagram: @launchparty.live

Check Out Her Website: launchparty.live and shopschool.live

Shopify Apps recommended during the interview:

- Judge.me

- Wishlist

- Restock Alerts

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

This week on the Buyerside Chat Podcast, I chat with Kelley Kempel about all things stand-out packaging.

Kelley owns Hidden Path Creative, a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. She uses her extensive corporate retail background to provide clients with strategic, research-backed designs that stand out on-shelf and on-screen to grow sales.

In this episode, we chat about:

• Behind the scenes process of creating packaging at the corporate retail level
• What it’s really like working on packaging for celebrity collaborations
• What it means for a major brand to license a product line
• The importance of packaging for small product businesses in 2023
• How you can leverage Amazon to do competitive analysis

Grab a pen and enjoy the chat!

Follow & Connect With Kelley Kempel on Instagram: @hiddenpathcreative

Check Out Her Website: hiddenpathcreative.com

Listen to Her Podcast: Product Packaging & Profit Podcast

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

The number 1 thing that a buyer is focused on while building their product assortment is PROFIT.

All roads lead to profit. From the product collection itself to the investment to the way it’s marketed.

In today’s episode of The Buyerside Chat podcast I share with you 5 tips to help you drive more profit in your product business as you approach your biggest selling season of the year - holiday! We’re chatting about:

• Identifying your top volume driving, must-win products
• Evaluating your inventory investments and creating a plan to order more in-season to maximize your sales opportunities
• Creating a marketing plan that supports those key volume driver products
• Optimizing your website and customer experience
• And lastly… optimizing and streamlining your life to create ease during your busy season!

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Meet Kerrie Fitzgerald - she is a Marketing & visibility strategist that helps female entrepreneurs launch and scale the ecommerce store of their dreams. She is a published author and the host of top 100 marketing podcast - The Ecommerce Society Podcast.

As a digital marketing expert, Kerrie helps e-commerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework stems in organic marketing that brings in consistent sales and traffic without focusing a dime on ads. After starting her first high-end pet e-commerce business, The Dapper Dog Box in 2016, she grew the business to multi 6 figures of revenue in two years without funding, staff or support and successfully sold the business in 2019. During that time she was featured in Buzzfeed, Forbes and Mariah Carey’s Christmas must haves gift guide. She is a proud boy & dog mom, hot sauce and coffee lover and is an east coast transplant living in Seattle.

So settle in, grab a pen and paper (because you'll want to take notes and let's dive in!)

In this episode, we discussed:

• What it means to create a brand with a cult-like following
• The importance of your unique story and brand positioning
• Tips to create loyal, obsessed customers
• The role that packaging plays in your visibility
• And tips to increase your brand awareness effectively

Follow & Connect With Kerrie Fitzgerald on Instagram: @kerrie.a.fitzgerald

Check Out Her Website: kerriefitzgerald.com

Listen to Her Podcast: The Ecommerce Society Podcast

Get a copy of her book ON PRE-ORDER, Customer Obsession

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Meet Courean Napolitano - founder of the multi-location day spa boutique Vixen Collection based out of Seattle. With 20+ years of profitably scaling her business from the ground up, she offers a wealth of knowledge around her journey as a buyer.

In this episode, we chatted about:

- Retail business mistakes turned into learnings

- The importance of having a clear vision for your business

- Her unique buying process to create profitable product collections that maximize inventory

- and how to take the emotion out of the buying process.

Whether you are a maker or brand looking to grow your wholesale business or you have your own retail shop, this episode is a must-listen!

Follow & Connect With Vixen Collection on Instagram: @shopvixencollection

Check Out The Vixen Collection Website: vixencollection.com

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Meet Monica Little - She helps handmade small business owners along the path of turning their passion into profitable small business.

Whether you’re already on etsy OR you’re considering Etsy… i guarantee you that you’re about to have some takeaways and ah-ha moments from this conversation.

Today’s chat is about creating a profitable revenue stream in your handmade business through Etsy.

WIn this episode, we discussed:

• Monica’s entrepreneurial journey of scaling her former beauty business to multiple six figures
• How to stand out in a saturated market on Etsy
• And how to leverage the etsy platform to create consistent sales in your business

Follow & Connect With Monica Little on Instagram: @monicalittlecoaching

Check Out Her Website: monicalittlecoaching.com

Listen to Her Podcast: The Product Biz Podcast

Watch Her Etsy Webinar

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

You asked. I’m answering! Today’s episode is a fun Ask Me Anything. I compiled your DM’s and questions in the community (linked below) and I’m giving my thoughts & feedback. We’re chatting about:

• Mindset & Managing Burnout now to help you prepare for the Q4 busy season
• Sales & Product Forecasting: simple steps to set a sales forecast for you this Q4
• Buyer Outreach & the state of Wholesale business right now: why buyers might be slow to place orders for holiday

Join in on the chat. Send me a DM with any questions you have for future Ask Me Anything episodes!

Resources mentioned on this episode:

> Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!

> Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

> One of my favorite personal development books, The Big Leap by Gay Hendricks

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Meet Sarah Jansel - Former boutique owner turned The Shopify Queen and CEO of the Shopify web design studio, Jansel & Co

Today’s chat is about leaning into your passions to find purpose in your career and life.

WIn this episode, we discussed:

• Sarah’s experience of starting and scaling a clothing boutique (with no buyer background)
• Her tips to really be successful and strategic with your collection and on Shopify when you’re preparing to stand out from the competition this holiday season.

Follow & Connect With Sarah Jansel on Instagram: @sarahjansel / @janselandco

Check Out Her Website for the referenced Holiday Workshop details: www.janselandco.com

Listen to Her Podcast: I Created That

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]