Meet Jillian Oliver, the artist & owner of Gert & Co - a stationery and home goods line inspired by her home state of Maine.

Prior to Gert & Co, Jillian spent nearly a decade curating home furnishings brands and creating product for mass markets while working at a large e-commerce furniture company and later an area rug manufacturer.

In today’s episode of The Buyerside Chat Podcast, we’re chatting about her path from corporate to entrepreneur and how her ecommerce experience has lent itself to her current success.

The topics covered in this episode are:

- how she walked away from corporate to focus full time on her business

- removing a product from your line that is driving revenue but is not profitable or aligned with the future vision for your business (and how that makes you MORE successful)

- how to cultivate a point of view for your brand and say NO to trends if they don’t fit with your brand aesthetic of brand voice

- understanding your ecommerce analytics and simplifying your reporting to make profitable decisions

Enjoy the chat!

Connect with Jillian and check out her beautiful work!

Gert & Co Website

Say hi on Instagram

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Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]