Meet Jillian Oliver, the artist & owner of Gert & Co - a stationery and home goods line inspired by her home state of Maine.

Prior to Gert & Co, Jillian spent nearly a decade curating home furnishings brands and creating product for mass markets while working at a large e-commerce furniture company and later an area rug manufacturer.

In today’s episode of The Buyerside Chat Podcast, we’re chatting about her path from corporate to entrepreneur and how her ecommerce experience has lent itself to her current success.

The topics covered in this episode are:

- how she walked away from corporate to focus full time on her business

- removing a product from your line that is driving revenue but is not profitable or aligned with the future vision for your business (and how that makes you MORE successful)

- how to cultivate a point of view for your brand and say NO to trends if they don’t fit with your brand aesthetic of brand voice

- understanding your ecommerce analytics and simplifying your reporting to make profitable decisions

Enjoy the chat!

Connect with Jillian and check out her beautiful work!

Gert & Co Website

Say hi on Instagram

LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE?

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

NEED STRATEGIC SUPPORT IN YOUR BUSINESS?

1) Build out a sustainable strategy with the Goal Setting Workshop HERE

2) Explore private mentorship with Kristin HERE (limited spots available)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]