What’s trending for 2024?

In this episode, Jessica Richards of JMR Trend & Creative, shares her insights into how trend forecasting goes beyond the latest “core” trend on TikTok and can influence now only the product that you design or buy for your boutique, but also your marketing.

We reminisce on our early days working together in the fashion industry, and then get into the good stuff. In this episode, Jessica shares:

- Her 2024 fashion industry trend predictions

- The trend forecasting process

- How “core” trends form and are part of a larger trend picture

- Differences in generational consumer behaviors between Millennial, Gen Z and Gen Alpha

- The future of Brick & Mortar

About Jessica!

Jessica Richards is a trend forecaster, style storyteller, and founder of JMR trend + creative, whose synergistic focus inspires what is now and next. With an extensive background in forecasting and design for major North American retailers, she brings a forward-thinking yet commercial and brand-right viability to product and editorial content projects across the fashion and wellness industries.

She has been quoted and featured as a guest expert across international media, including the New York Times, the Wall Street Journal, VOGUE, ELLE, New York Magazine, and more. She has also spoken as a trade expert for industry events, serving as a sought-after educational panelist for organizations such as MAGIC, JCK, Atlanta Apparel, NY NOW, and WWIN; as well as formerly serving as Fashion Director for the Accessories Council and its trade publication.

Connect with Jessica:

JMR Trend + Creative

Instagram

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