I'm so excited to introduce you to Lauren Siviski of Fitz & Bennett Home today to chat all things buying and her experience running a brick & mortar and ecomm shop!

In this episode we chat about:

• Lauren's background and how she started her own business Fitz & Bennett Home
• Why she wanted to open a physical shop and not just an online store
• The important of balancing her brick and mortor shop as well as her ecomm shop - and how she buys for both (or just has one big pot of inventory!)
• How Lauren approaches the buying process and what's important to her when she's thinking of bringing new products or brands into her shop
• The #1 mistake she made when starting her business, that turned into a lesson and helped her grow - you might be suprised by this!

Loved this episode - and want to check out Lauren's shop?

Here's the links:

Fitz & Bennett Home Website

Fitz & Bennett Home Instagram

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Welcome back to the podcast product people! I'm so excited today to introduce you to my friend, Kerrie Fitzgerald! Today's interview is longer than normal because we covered SO much that I just know you'll find valuable. First, let me tell you a little about Kerrie.

the founder of Kerrie Fitzgerald LLC - an ecommerce and product business consulting & educational agency, and host of top 100 marketing podcast- The Ecommerce Society Podcast.

In this episode we chat about:

• Kerrie's journey into entrepreneurship and how it all started
• The mistakes she made when she first began her pet subscription box and what she wished she did differently
• The important things to consider when you're scaling & selling your business
• How Kerrie coaches and thinks about all things profit
• What email automations and marketing can be something that brings in passive revenue, while still being simple to set up.

ABOUT KERRY:

As a digital marketing expert, Kerrie helps e-commerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework stems in organic marketing that brings in consistent sales and traffic without focusing a dime on ads. After starting her first high-end pet e-commerce business, The Dapper Dog Box in 2016, she grew the business to multi 6 figures of revenue in two years without funding, staff or support and successfully sold the business in 2019. During that time she was featured in Buzzfeed, Forbes and Mariah Carey’s Christmas must haves gift guide. She is a proud boy & dog mom, hot sauce and coffee lover and is an east coast transplant living in Seattle.

So settle in, grab a pen and paper (because you'll want to take notes and let's dive in!)

Loved this episode?

Connect with Kerrie and let her know:

Instagram

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Welcome to a very special episode of the podcast!! This week I celebrated 5 years in business and because of that I wanted to share 5 lessons I've learned through the last 5 years as a business owner with my gift box brand, Bocu.

In this episode, I chatted about:

• What it was like when I first started Bocu vs now
• What inspired me to start my own gifting business
• The 5 biggest lessons that I’ve learnt over the last 5 years

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Ever wondered what really goes on behind closed doors in corporate retail?

In this episode I spill the tea on the corporate retail buying process and how you can take some of what is done on a large scale and apply it to your product based business.

During this episode, I covered:

• How the lineplans are created
• Designers are reviewing fits, fabrics and developing with their PD team while buyers are finalizing financial plans with their planners
• How the floorset is kicked off and what goes into getting the final edits signed off
• What happens after this when the sales fluctuate and the inventory has to be adjusted.

Enjoy the chat!

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

But are you REALLY ready for Trade Shows?

In this episode of The Buyerside Chat Podcast, we're diving into the topic of Trade Shows. Specifically, how to know if they’re right for you, you're ready for them, how to pick the right one + how to really leverage the opportunity at the trade show (or during the wholesale buying season).

This episode is full of tips I've learned along the way, so if you've been thinking of entering the trade show world - or perhaps you've attended a couple and just not seen the results you hoped for - this episode is for you!

During this episode, I covered:

• How to know if trade shows are right for you - right now (what you're current business should look like before you even consider signing up for one!)
• The questions you need to ask yourself to determine whether going to a trade show makes sense for your business and your brand.
• How to get the biggest return on your investment from a trade show.
• The #1 tip I recommend if you aren't ready to attend a trade show yet - BUT, it's trade show season and buyers are ready to buy!

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Today I'm sharing another incredible guest interview with you and we're talking all about how to stand out using Shopify! Let me introduce you to Erin Alexander of Product Powerhouse.

Erin helps product-based business owners show up online with confidence. She's the host of the Product Powerhouse podcast which teaches online shop owners how to build, grow, and scale their online businesses through Shopify.

In this episode, we chatted about:

• The common mistakes product-based business owners make when it comes to setting up their site on Shopify
• How to increase your conversions and tips she has to help buyers add more items to their cart when on your site
• Tips to keep in mind when choosing your shopify theme and how you can customize it and make it stand out
• The changes that were made when Shopify 2.0 was launched and
• All the details for the Product Powerhouse Summit and how you can grab your free ticket!

Loved this episode?

Connect with Erin and let her know:

Grab your free ticket to the summit here!

Erin's Website

Instagram

DIY Shopify Course

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

For today's episode, I wanted to do something a little different. I wanted to pull the curtains back on what Q1 2023 has actually looked like for me, a product based gifting business, and share my thoughts & takeaways with you!

This is what I chatted about:

• Real update - with real sales info - on how Q1 of this year has unfolded.
• Some questions I recommend you ask yourself as you grow & scale your business.
• The power of the pause - and how slower months in business can actually be a powerful time to prepare you for the future.
• My plans for Q2 for both Bocu and my e-commerce coaching business.
• .What goes into my quarterly wrapup and why I believe in habitually 'hindsighting'

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Welcome to today's podcast episode - and my very first guest interview - with the incredible Nina Gibson from Nina Gibson Co.

Nina is an SEO expert and visibility enthusiast with over 15 years of digital marketing experience. She is passionate about helping business owners elevate their visibility (and bottom line) with smart and holistic SEO strategies. She’s also a corporate drop-out, multi 6-figure business owner and a mom living on the southern coast of Maine. Let's welcome her to the podcast!

In this episode, we chatted about:

• How to use keywords on Shopify and to inform everything you're doing on your website.
• Why it's important to think about keywords when you're creating your collections - and how specific you should get with your global navigation.
• What legacy content is and why it's important to utilize as an e-commerce business owner.
• What you need to know about maximising SEO in preparation for major holidays and/or seasons in your business.
• How to find keywords that your customers are actually searching for!

Loved this episode?

Connect with Nina and let her know:

Website

Instagram

Sign up for Nina's Shopify SEO Bootcamp HERE

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Do you feel like you're lost in a sea of brands on Faire?

With more and more brands joining Faire, its more important than ever to ensure that you are optimizing your Faire page to stand out and attract your ideal buyer.

Today I'm sharing my top 5 tips that will help your brand stand out on Faire. These tips come from my own experience as a buyer on Faire, further proven by the results my students have seen inside the Faire Bootcamp, and also directly from the brand success team at Faire (so you know they're going to be good!!)

In this episode, the 5 tips I chatted about are:

• Taking advantage of the first 30 days on Faire as a new brand
• What you need to consider to make sure you're leveraging both photo and video to sell your products.
• How to set up collections so that they are an easy yes for buyers on Faire.
• The importance of using SEO and keywords on the Faire marketplace.
• How to utilize email marketing using Faire itself.

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

In today’s episode I’m going to talk about how you can design or buy into your product assortment strategy to make it actually drive profit for your business and help you hit your sales goals.

In this episode, I chatted about:

• How to design or buy into your sales goals.
• What a balanced and productive assortment actually means and how you can start to think about that in your product based business.
• The 3 part framework of the assortment strategy: the choice count, identifying the key attributes and the retails.

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]