This week on the Buyerside Chat Podcast, I chat with Kelley Kempel about all things stand-out packaging.

Kelley owns Hidden Path Creative, a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. She uses her extensive corporate retail background to provide clients with strategic, research-backed designs that stand out on-shelf and on-screen to grow sales.

In this episode, we chat about:

• Behind the scenes process of creating packaging at the corporate retail level
• What it’s really like working on packaging for celebrity collaborations
• What it means for a major brand to license a product line
• The importance of packaging for small product businesses in 2023
• How you can leverage Amazon to do competitive analysis

Grab a pen and enjoy the chat!

Follow & Connect With Kelley Kempel on Instagram: @hiddenpathcreative

Check Out Her Website: hiddenpathcreative.com

Listen to Her Podcast: Product Packaging & Profit Podcast

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