This week on the Buyerside Chat Podcast, I chat with Shelley Easter of Launch Party about how to maximize your conversion opportunity over the biggest retail sales weekend of the year - Black Friday Cyber Monday.

With over 15 years of web design experience, Shelley is the owner of Launch Party, an e-commerce design studio that specializes in Shopify websites for product-based businesses and creator of Shop School, an online program for Etsy sellers and boutique owners to learn how to build and optimize their own Shopify site.

In this episode, we chat about:

• Optimizing your product pages on Shopify to increase conversion
• Product Page templates that overcome customer objections
• Leveraging your blog content to drive customers to a sale
• Key apps to install on your Shopify store to help answer customer questions and reduce any friction of the sale

Grab a pen and enjoy the chat!

Follow & Connect With Shelley Easter on Instagram: @launchparty.live

Check Out Her Website: launchparty.live and shopschool.live

Shopify Apps recommended during the interview:

- Judge.me

- Wishlist

- Restock Alerts

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