The Buyerside Chat

The number 1 thing that a buyer is focused on while building their product assortment is PROFIT.

All roads lead to profit. From the product collection itself to the investment to the way it’s marketed.

In today’s episode of The Buyerside Chat podcast I share with you 5 tips to help you drive more profit in your product business as you approach your biggest selling season of the year - holiday! We’re chatting about:

• Identifying your top volume driving, must-win products
• Evaluating your inventory investments and creating a plan to order more in-season to maximize your sales opportunities
• Creating a marketing plan that supports those key volume driver products
• Optimizing your website and customer experience
• And lastly… optimizing and streamlining your life to create ease during your busy season!

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Meet Kerrie Fitzgerald - she is a Marketing & visibility strategist that helps female entrepreneurs launch and scale the ecommerce store of their dreams. She is a published author and the host of top 100 marketing podcast - The Ecommerce Society Podcast.

As a digital marketing expert, Kerrie helps e-commerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework stems in organic marketing that brings in consistent sales and traffic without focusing a dime on ads. After starting her first high-end pet e-commerce business, The Dapper Dog Box in 2016, she grew the business to multi 6 figures of revenue in two years without funding, staff or support and successfully sold the business in 2019. During that time she was featured in Buzzfeed, Forbes and Mariah Carey’s Christmas must haves gift guide. She is a proud boy & dog mom, hot sauce and coffee lover and is an east coast transplant living in Seattle.

So settle in, grab a pen and paper (because you'll want to take notes and let's dive in!)

In this episode, we discussed:

• What it means to create a brand with a cult-like following
• The importance of your unique story and brand positioning
• Tips to create loyal, obsessed customers
• The role that packaging plays in your visibility
• And tips to increase your brand awareness effectively

Follow & Connect With Kerrie Fitzgerald on Instagram: @kerrie.a.fitzgerald

Check Out Her Website: kerriefitzgerald.com

Listen to Her Podcast: The Ecommerce Society Podcast

Get a copy of her book ON PRE-ORDER, Customer Obsession

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Meet Courean Napolitano - founder of the multi-location day spa boutique Vixen Collection based out of Seattle. With 20+ years of profitably scaling her business from the ground up, she offers a wealth of knowledge around her journey as a buyer.

In this episode, we chatted about:

- Retail business mistakes turned into learnings

- The importance of having a clear vision for your business

- Her unique buying process to create profitable product collections that maximize inventory

- and how to take the emotion out of the buying process.

Whether you are a maker or brand looking to grow your wholesale business or you have your own retail shop, this episode is a must-listen!

Follow & Connect With Vixen Collection on Instagram: @shopvixencollection

Check Out The Vixen Collection Website: vixencollection.com

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Meet Monica Little - She helps handmade small business owners along the path of turning their passion into profitable small business.

Whether you’re already on etsy OR you’re considering Etsy… i guarantee you that you’re about to have some takeaways and ah-ha moments from this conversation.

Today’s chat is about creating a profitable revenue stream in your handmade business through Etsy.

WIn this episode, we discussed:

• Monica’s entrepreneurial journey of scaling her former beauty business to multiple six figures
• How to stand out in a saturated market on Etsy
• And how to leverage the etsy platform to create consistent sales in your business

Follow & Connect With Monica Little on Instagram: @monicalittlecoaching

Check Out Her Website: monicalittlecoaching.com

Listen to Her Podcast: The Product Biz Podcast

Watch Her Etsy Webinar

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

You asked. I’m answering! Today’s episode is a fun Ask Me Anything. I compiled your DM’s and questions in the community (linked below) and I’m giving my thoughts & feedback. We’re chatting about:

• Mindset & Managing Burnout now to help you prepare for the Q4 busy season
• Sales & Product Forecasting: simple steps to set a sales forecast for you this Q4
• Buyer Outreach & the state of Wholesale business right now: why buyers might be slow to place orders for holiday

Join in on the chat. Send me a DM with any questions you have for future Ask Me Anything episodes!

Resources mentioned on this episode:

> Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!

> Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

> One of my favorite personal development books, The Big Leap by Gay Hendricks

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Meet Sarah Jansel - Former boutique owner turned The Shopify Queen and CEO of the Shopify web design studio, Jansel & Co

Today’s chat is about leaning into your passions to find purpose in your career and life.

WIn this episode, we discussed:

• Sarah’s experience of starting and scaling a clothing boutique (with no buyer background)
• Her tips to really be successful and strategic with your collection and on Shopify when you’re preparing to stand out from the competition this holiday season.

Follow & Connect With Sarah Jansel on Instagram: @sarahjansel / @janselandco

Check Out Her Website for the referenced Holiday Workshop details: www.janselandco.com

Listen to Her Podcast: I Created That

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Officially introducing…The Buyerside Chat!

Welcome to the new era of the podcast where I am taking you inside the mindset of a buyer to help you grow and scale your product business, profitably!

In today’s episode, I’m sharing the WHY behind the relaunch, what you can expect from the podcast, and then digging into growing your wholesale business.

I shared the top 3 places that your product business needs to show up to diversify and scale your wholesale business.

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Welcome to The Buyerside Chat!

If you’ve ever wished that you had a Buyer on speed dial so you could just pick up the phone and ask them for some advice on your product business….you are in the right place.

Your host, buyer bestie, and product strategy coach, Kristin Fisher is an ex-corporate retail buyer with over 15 years of experience turned profitable six figure ecomm store owner of the gifting brand Bocu.

Each week, she pulls back the curtain to help you get inside the mindset of a buyer to gain clarity on how a buyer thinks and what buyers are looking for.

We’re going to have honest chats about what it’s really like running a product business, and I will be sharing strategies and insights from a buyer's perspective to empower you to start applying big retail strategies to scale your small retail business, profitably.

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Welcome back to the final episode of my summer mini series on the podcast! In this 4th and final episode we’re planning out our holiday lines, talking all things sales goals, ideal choice counts and volume drivers. This is some of my most favorite topics to talk about... seriously. Let's dive in!

In this episode, I share with you:

• How you can make a start on your sales plan - even if it’s your first year in business.
• The importance of setting not just a sales goal, but also a stretch goal and how to determine what that should be.
• From there, how to figure out your ideal choice count and use data to help you come up with an offer framework for your product offering.
• We also chat all about how many volume drivers you need for each collection and so much more!

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Welcome back to my summer mini series on the podcast! In this 3rd episode in the series we’re finding ways to grow our business to crush the holiday season!

In this episode, I share with you:

• How to do a financial check-in on your business
• Identify new product sales opportunities that you can capitalize on
• How to set sales goals for Holiday

Hit subscribe on the podcast and make sure you don't miss the rest of this summer mini series - which is really going to help you feel ready for the upcoming Holiday season!

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]