Officially introducing…The Buyerside Chat!

Welcome to the new era of the podcast where I am taking you inside the mindset of a buyer to help you grow and scale your product business, profitably!

In today’s episode, I’m sharing the WHY behind the relaunch, what you can expect from the podcast, and then digging into growing your wholesale business.

I shared the top 3 places that your product business needs to show up to diversify and scale your wholesale business.

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Welcome to The Buyerside Chat!

If you’ve ever wished that you had a Buyer on speed dial so you could just pick up the phone and ask them for some advice on your product business….you are in the right place.

Your host, buyer bestie, and product strategy coach, Kristin Fisher is an ex-corporate retail buyer with over 15 years of experience turned profitable six figure ecomm store owner of the gifting brand Bocu.

Each week, she pulls back the curtain to help you get inside the mindset of a buyer to gain clarity on how a buyer thinks and what buyers are looking for.

We’re going to have honest chats about what it’s really like running a product business, and I will be sharing strategies and insights from a buyer's perspective to empower you to start applying big retail strategies to scale your small retail business, profitably.

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Welcome back to the final episode of my summer mini series on the podcast! In this 4th and final episode we’re planning out our holiday lines, talking all things sales goals, ideal choice counts and volume drivers. This is some of my most favorite topics to talk about... seriously. Let's dive in!

In this episode, I share with you:

• How you can make a start on your sales plan - even if it’s your first year in business.
• The importance of setting not just a sales goal, but also a stretch goal and how to determine what that should be.
• From there, how to figure out your ideal choice count and use data to help you come up with an offer framework for your product offering.
• We also chat all about how many volume drivers you need for each collection and so much more!

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Welcome back to my summer mini series on the podcast! In this 3rd episode in the series we’re finding ways to grow our business to crush the holiday season!

In this episode, I share with you:

• How to do a financial check-in on your business
• Identify new product sales opportunities that you can capitalize on
• How to set sales goals for Holiday

Hit subscribe on the podcast and make sure you don't miss the rest of this summer mini series - which is really going to help you feel ready for the upcoming Holiday season!

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Welcome back to my summer mini series on the podcast product people!! I'm so excited to share this second episode with you where we're chatting all about how to create white space during your summer to plan for Holiday!

In this episode, I share with you:

• why creating white space in your life and business is important during your slower seasons - and how this will help you prepare for the busy season ahead
• the 4 steps I have taken to create this white space which is: blocking the time off I want to take in my calendar, getting support, fine tuning my processes and batching work where I can (and not in the normal way you might think of when it comes to batching!)

Hit subscribe on the podcast and make sure you don't miss the rest of this summer mini series - which is really going to help you feel ready for the upcoming Holiday season!

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Welcome back to the Buyerside Chat Podcast! I'm so excited to share with you the first of a 4 part summer mini series - taking you behind the scenes and sharing with you what I do in my own business and life during summer, to prepare for Holiday!

In this episode, I share with you:

• my thoughts on the different seasons in your business and how you can get intentional with what you do during each one
• the importance to know what your predictable sales seasons are in your business & why
• what to do in your peak season and how you can embrace the hustle and
• what to do in your slower season and how to actually make sure you get REST (while not stressing about your sales - or lack thereof!)

Hit subscribe on the podcast and make sure you don't miss the rest of this summer mini series - which is really going to help you feel ready for the upcoming Holiday season!

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

This week I'm so excited to introduce you to my friend Ruthie Sterrett from The Consistency Corner!

Ruthie is a brand and marketing strategist and founder of The Consistency Corner, a content management agency that helps small business owners create consistent content that drives revenue through quarterly planning, simple marketing best practices, positive reinforcement, and accountability.

In this episode we chat about:

• Ruthie’s journey into the marketing world and how that came to be.
• What to do if your branding and marketing feels a little stale - especially if you’ve been doing it for a few years?
• The importance of brand photography for a product based business and why you need to invest in photos that tell the story of your product and business.
• How to sprinkle evergreen content into your content plan and website so that it still feels cohesive for your business.
• The three phases of the marketing funnel - attract, nurture and convert - and how you can implement this into your product based business

... and so much more!

Loved this episode?

Connect with Ruthie here:

Free Resource: Holiday Content Planner

Book a DFY Instagram 9-Grid Session with Ruthie HERE

The Consistency Corner 

Instagram

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Welcome back to the podcast product people!! I'm looking forward to sharing this episode with you, all about how you can customize your wholesale solutions for the different type of buyers you have!

In this episode, I chatted about:

• What you need to consider when you're pitching retailers and how you can personalize the pitch so you hear more yes's in return...
• Why you always start with your best sellers when pitching - and then consider customizing a collection for that specific retailer that would make sense.
• The importance of streamlining your processes so that they align with the wholesale process that your buyers are going through and so much more!

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

This week I'm so excited to introduce you to my friend LoriAnn Kuntz and we're talking about one of my favorite topics - PROFIT (and so much more of course!)

LoriAnn is the host of the profit priority podcast and the owner and CEO of LoriAnn Kuntz, LLC, a boutique accounting and fractional CFO firm helping creatives go from unsure to unstoppable when thinking about their finances.

In this episode we chat about:

• LoriAnn's journey into the world of finances and why she's so passionate about making sure that more women are educated into how to use their money well - in life and in business.
• How business owners can approach bookkeeping, especially if they are a product-based business with inventory.
• Tips on how business owners can clean up their books if they don't have a bookkeeper and how often they should be looking at their finances.
• Recommended resources - or strategies - that you can implement today to feel more confident when it comes to your finances.

... and so much more!

Loved this episode?

Connect with LoriAnn here:

Website

Instagram

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Welcome back to the Product To Profit Podcast - today I’m sharing 4 tips that you can take and implement in your business that will result in more profit - and none of them include adding more products! 

During this episode, I covered:

• The importance of looking at what is already working in your business - ie. what products are best sellers - and how can you work more margin into those top performers. I covered: how you can negotiate a better cost of materials, how you can make a bigger investment and negotiate a better price, what might happen if you add just $1 to the retail cost of each product and assessing your marketing and making sure that you are speaking about those best sellers more frequently!
• Why you need to look at your bottom sellers and what that can do for the profit you're making
• How you can re-visit your expenses and what you should be looking at and
• What I believe is your second biggest resource and what you can do to maximize that in your business. 

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]