The Buyerside Chat

Welcome back to my summer mini series on the podcast product people!! I'm so excited to share this second episode with you where we're chatting all about how to create white space during your summer to plan for Holiday!

In this episode, I share with you:

• why creating white space in your life and business is important during your slower seasons - and how this will help you prepare for the busy season ahead
• the 4 steps I have taken to create this white space which is: blocking the time off I want to take in my calendar, getting support, fine tuning my processes and batching work where I can (and not in the normal way you might think of when it comes to batching!)

Hit subscribe on the podcast and make sure you don't miss the rest of this summer mini series - which is really going to help you feel ready for the upcoming Holiday season!

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Welcome back to the Buyerside Chat Podcast! I'm so excited to share with you the first of a 4 part summer mini series - taking you behind the scenes and sharing with you what I do in my own business and life during summer, to prepare for Holiday!

In this episode, I share with you:

• my thoughts on the different seasons in your business and how you can get intentional with what you do during each one
• the importance to know what your predictable sales seasons are in your business & why
• what to do in your peak season and how you can embrace the hustle and
• what to do in your slower season and how to actually make sure you get REST (while not stressing about your sales - or lack thereof!)

Hit subscribe on the podcast and make sure you don't miss the rest of this summer mini series - which is really going to help you feel ready for the upcoming Holiday season!

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

This week I'm so excited to introduce you to my friend Ruthie Sterrett from The Consistency Corner!

Ruthie is a brand and marketing strategist and founder of The Consistency Corner, a content management agency that helps small business owners create consistent content that drives revenue through quarterly planning, simple marketing best practices, positive reinforcement, and accountability.

In this episode we chat about:

• Ruthie’s journey into the marketing world and how that came to be.
• What to do if your branding and marketing feels a little stale - especially if you’ve been doing it for a few years?
• The importance of brand photography for a product based business and why you need to invest in photos that tell the story of your product and business.
• How to sprinkle evergreen content into your content plan and website so that it still feels cohesive for your business.
• The three phases of the marketing funnel - attract, nurture and convert - and how you can implement this into your product based business

... and so much more!

Loved this episode?

Connect with Ruthie here:

Free Resource: Holiday Content Planner

Book a DFY Instagram 9-Grid Session with Ruthie HERE

The Consistency Corner 

Instagram

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Welcome back to the podcast product people!! I'm looking forward to sharing this episode with you, all about how you can customize your wholesale solutions for the different type of buyers you have!

In this episode, I chatted about:

• What you need to consider when you're pitching retailers and how you can personalize the pitch so you hear more yes's in return...
• Why you always start with your best sellers when pitching - and then consider customizing a collection for that specific retailer that would make sense.
• The importance of streamlining your processes so that they align with the wholesale process that your buyers are going through and so much more!

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

This week I'm so excited to introduce you to my friend LoriAnn Kuntz and we're talking about one of my favorite topics - PROFIT (and so much more of course!)

LoriAnn is the host of the profit priority podcast and the owner and CEO of LoriAnn Kuntz, LLC, a boutique accounting and fractional CFO firm helping creatives go from unsure to unstoppable when thinking about their finances.

In this episode we chat about:

• LoriAnn's journey into the world of finances and why she's so passionate about making sure that more women are educated into how to use their money well - in life and in business.
• How business owners can approach bookkeeping, especially if they are a product-based business with inventory.
• Tips on how business owners can clean up their books if they don't have a bookkeeper and how often they should be looking at their finances.
• Recommended resources - or strategies - that you can implement today to feel more confident when it comes to your finances.

... and so much more!

Loved this episode?

Connect with LoriAnn here:

Website

Instagram

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Welcome back to the Product To Profit Podcast - today I’m sharing 4 tips that you can take and implement in your business that will result in more profit - and none of them include adding more products! 

During this episode, I covered:

• The importance of looking at what is already working in your business - ie. what products are best sellers - and how can you work more margin into those top performers. I covered: how you can negotiate a better cost of materials, how you can make a bigger investment and negotiate a better price, what might happen if you add just $1 to the retail cost of each product and assessing your marketing and making sure that you are speaking about those best sellers more frequently!
• Why you need to look at your bottom sellers and what that can do for the profit you're making
• How you can re-visit your expenses and what you should be looking at and
• What I believe is your second biggest resource and what you can do to maximize that in your business. 

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

I'm so excited to introduce you to Lauren Siviski of Fitz & Bennett Home today to chat all things buying and her experience running a brick & mortar and ecomm shop!

In this episode we chat about:

• Lauren's background and how she started her own business Fitz & Bennett Home
• Why she wanted to open a physical shop and not just an online store
• The important of balancing her brick and mortor shop as well as her ecomm shop - and how she buys for both (or just has one big pot of inventory!)
• How Lauren approaches the buying process and what's important to her when she's thinking of bringing new products or brands into her shop
• The #1 mistake she made when starting her business, that turned into a lesson and helped her grow - you might be suprised by this!

Loved this episode - and want to check out Lauren's shop?

Here's the links:

Fitz & Bennett Home Website

Fitz & Bennett Home Instagram

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Welcome back to the podcast product people! I'm so excited today to introduce you to my friend, Kerrie Fitzgerald! Today's interview is longer than normal because we covered SO much that I just know you'll find valuable. First, let me tell you a little about Kerrie.

the founder of Kerrie Fitzgerald LLC - an ecommerce and product business consulting & educational agency, and host of top 100 marketing podcast- The Ecommerce Society Podcast.

In this episode we chat about:

• Kerrie's journey into entrepreneurship and how it all started
• The mistakes she made when she first began her pet subscription box and what she wished she did differently
• The important things to consider when you're scaling & selling your business
• How Kerrie coaches and thinks about all things profit
• What email automations and marketing can be something that brings in passive revenue, while still being simple to set up.

ABOUT KERRY:

As a digital marketing expert, Kerrie helps e-commerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework stems in organic marketing that brings in consistent sales and traffic without focusing a dime on ads. After starting her first high-end pet e-commerce business, The Dapper Dog Box in 2016, she grew the business to multi 6 figures of revenue in two years without funding, staff or support and successfully sold the business in 2019. During that time she was featured in Buzzfeed, Forbes and Mariah Carey’s Christmas must haves gift guide. She is a proud boy & dog mom, hot sauce and coffee lover and is an east coast transplant living in Seattle.

So settle in, grab a pen and paper (because you'll want to take notes and let's dive in!)

Loved this episode?

Connect with Kerrie and let her know:

Instagram

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Welcome to a very special episode of the podcast!! This week I celebrated 5 years in business and because of that I wanted to share 5 lessons I've learned through the last 5 years as a business owner with my gift box brand, Bocu.

In this episode, I chatted about:

• What it was like when I first started Bocu vs now
• What inspired me to start my own gifting business
• The 5 biggest lessons that I’ve learnt over the last 5 years

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Ever wondered what really goes on behind closed doors in corporate retail?

In this episode I spill the tea on the corporate retail buying process and how you can take some of what is done on a large scale and apply it to your product based business.

During this episode, I covered:

• How the lineplans are created
• Designers are reviewing fits, fabrics and developing with their PD team while buyers are finalizing financial plans with their planners
• How the floorset is kicked off and what goes into getting the final edits signed off
• What happens after this when the sales fluctuate and the inventory has to be adjusted.

Enjoy the chat!

GROW YOUR WHOLESALE BUSINESS:

Retail Pitching👇

1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE

Faire Growth👇

1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.

2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]