Welcome back to the podcast product people! I'm so excited today to introduce you to my friend, Kerrie Fitzgerald! Today's interview is longer than normal because we covered SO much that I just know you'll find valuable. First, let me tell you a little about Kerrie.

the founder of Kerrie Fitzgerald LLC - an ecommerce and product business consulting & educational agency, and host of top 100 marketing podcast- The Ecommerce Society Podcast.

In this episode we chat about:

• Kerrie's journey into entrepreneurship and how it all started
• The mistakes she made when she first began her pet subscription box and what she wished she did differently
• The important things to consider when you're scaling & selling your business
• How Kerrie coaches and thinks about all things profit
• What email automations and marketing can be something that brings in passive revenue, while still being simple to set up.

ABOUT KERRY:

As a digital marketing expert, Kerrie helps e-commerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework stems in organic marketing that brings in consistent sales and traffic without focusing a dime on ads. After starting her first high-end pet e-commerce business, The Dapper Dog Box in 2016, she grew the business to multi 6 figures of revenue in two years without funding, staff or support and successfully sold the business in 2019. During that time she was featured in Buzzfeed, Forbes and Mariah Carey’s Christmas must haves gift guide. She is a proud boy & dog mom, hot sauce and coffee lover and is an east coast transplant living in Seattle.

So settle in, grab a pen and paper (because you'll want to take notes and let's dive in!)

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Contact: [email protected]