The Buyerside Chat

How To Nail Your Branding & Marketing Funnel as a Product Based Business with Ruthie Sterrett | Episode 28


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This week I'm so excited to introduce you to my friend Ruthie Sterrett from The Consistency Corner!

Ruthie is a brand and marketing strategist and founder of The Consistency Corner, a content management agency that helps small business owners create consistent content that drives revenue through quarterly planning, simple marketing best practices, positive reinforcement, and accountability.


In this episode we chat about:

  • Ruthie’s journey into the marketing world and how that came to be.
  • What to do if your branding and marketing feels a little stale - especially if you’ve been doing it for a few years?
  • The importance of brand photography for a product based business and why you need to invest in photos that tell the story of your product and business.
  • How to sprinkle evergreen content into your content plan and website so that it still feels cohesive for your business.
  • The three phases of the marketing funnel - attract, nurture and convert - and how you can implement this into your product based business

... and so much more!


Loved this episode?

Connect with Ruthie here:

Free Resource: Holiday Content Planner

Book a DFY Instagram 9-Grid Session with Ruthie HERE

The Consistency Corner 

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Website: kristinfishercoaching.com

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Contact: [email protected]

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The Buyerside ChatBy Kristin Fisher

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