Are you leveraging Etsy to it’s full potential? The holiday season is upon us & consumers are shopping earlier and earlier every year. 

The Etsy platform meets shoppers where they are at and serves up thousands of products to shoppers… and we want your product to be at the top of that list! 

But how?

Inside this episode, I chat with Etsy expert, Dylan Jahraus about exactly how you can do that. 

You’ll hear: 

• How to leverage etsy during peak holiday season
• How to position your product as a gift item during gifting season
• What successful brands on the platform are doing right now
• Plus lessons learned in corporate ecommerce merchandising 

Give it a listen!

About Dylan:

Dylan Jahraus is a seasoned ecommerce expert with over 10 years of experience and went from corporate e-commerce to making over $1M profit on Etsy, Amazon and Shopify. She and her team now help thousands of Etsy Sellers grow with corporate e-commerce principles through her 1:1 coaching program, the Ultimate Etsy Course. Outside of being a CEO she's also a military spouse and a mom of two boys.

Connect with Dylan:

Book a FREE Strategy Call: https://calendly.com/dylanjahraus/program-strategy-call

Free 16-Step Checklist Daily Actions For Etsy: https://dylanjahraus.mykajabi.com/pl/2147677557

Instagram: https://www.instagram.com/dylanjahraus/

Website: https://dylanjahraus.com

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CALL IN TO THE ‘BUYER HOTLINE’ HERE

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Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Part 2 behind the why of closing my product business. 

You may have heard that I recently announced the closing of my beloved gifting shop, Bocu.

Inside this bonus episode, I’m sharing six lessons learned this year as I’ve navigated the decision. 

Whether you are at a crossroads in your own business, considering closing, or just in the thick of it - these lessons will encourage you to give yourself grace and open you up to a new perspective as you weigh your choices. 

Video Referenced in Episode: Brené Brown: Why Your Critics Aren't The Ones Who Count

https://www.youtube.com/watch?v=8-JXOnFOXQk

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

You may have heard that I recently announced the closing of my beloved gifting shop, Bocu.

Inside this (very raw, real) episode, I share the full story behind the Why. 

How I came to the decision. 

What went into it. 

And what happens when you give yourself the permission to evolve. 

Trigger Warning: this episode discusses infertility

If you are currently in this season, know that you are not alone.

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Have you ever wondered how you could get into off-price retailers like T.J. Maxx or Home Goods?

Or wondered if that strategy is even right for your product brand?

This Buyerside Chat episode is with my friend, Jennifer O’Hare - founder of gift box studio Belle Box Co and former Senior Merchant at TJX Companies. She shares invaluable insights into the off-price world! 

In this episode you’ll learn about - 

• The power of the off-price market
• Tips to get into off-price retailers and negotiate with the corporate buyers
• Tips to leverage off-price brands with your inventory 
• Plus tips from a gift buyer herself! 

Enjoy the chat! 

About Jennifer!

With 18 years of experience as a retail & merchandising expert and strategic gifting partner, Jennifer O’Hare spent 14 years mastering merchandising & strategy development at the TJX Companies, sourced over $700M worth of product, and has worked with hundreds of clients on developing bespoke gifting and retail strategies that elevate brands and align with business goals. She is currently a retail industry consultant to fortune 500 companies and the founder of Belle Box Co, a corporate gifting company that helps businesses and organizations build meaningful connections and create memorable experiences.

Connect with Jennifer:

https://www.linkedin.com/in/jennifer-o-hare-boston/

https://belleboxco.com/

https://www.instagram.com/belleboxco/

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Today’s chat is about getting comfortable with your numbers and facing them head on!

We’re talking about how to set sales goals for your product business, and how having a sales and inventory plan can help reduce anxiety around peak sales times. 

We will go over how to either set a plan, or to revisit your existing plan for Holiday to make sure you feel really good about it. We will talk though how to do this by:

- Having a plan for the full floorset AND specifically Black Friday and Cyber Monday

- Tieing that sales plan number back to your inventory (and what to do if you have too much or not enough!)

- The importance of (and magic that happens!) when you set a stretch goal

Enjoy the chat! 

Want some help to set a sales & inventory goal in your own business? Or to strategize your business growth plan? Let’s work together 1:1.

My calendar is now open for Q4 & Q1 private mentorship: See the packages HERE

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Have you ever found yourself sitting on a TON of inventory for a product that you thought for sure was going to be a best-seller but ended up being a total flop? 

We’ve all been there (it even happens in major corporate retail, too).

But there is a way to strategically search for and test out new product ideas to find your next best-seller without losing money. 

In this episode of The Buyerside Chat, you’ll learn

• Tips to find white space opportunities in your product assortment 
• How to analyze the financial sales data in your product based business AND compare with fashion trends to determine what trends you should go after
• A proven strategy to test out new products (or product categories) 
• What to do once you have found that next best-seller!

Enjoy the chat!

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

In this episode, I sat down with Deonnah Carolus of Ecommerce Savvy to chat about all things optimization. Deonnah specializes in all things Shopify & SEO! 

With Q4 Holiday sales right around the corner, now is the time to optimize your product listings leveraging modern ways of using SEO to drive traffic and conversion! 

What you’ll hear in this episode: 

• Tips to optimize your product pages and structure your website to get the most out of SEO
• Leveraging how modern shoppers consume information when browsing (and how to use that knowledge to your advantage)
• The importance of understanding your target customer for product positioning (and tips to get inside their mindset to know what to say to get them to buy)

About Deonnah:

Founder of Ecommerce Savvy™, Deonnah is dedicated to helping product biz owners on Shopify become savvy, successful, independent store owners.

Deonnah has been building Shopify stores for over 5 years. She has built online boutiques selling $5k per month, all the way up to enterprise web stores making over $100k per month. Some of her clients have been featured in Disney+, NFL, Vanity Fair, The Huffington Post, ESPN, GQ, Popular Science and more!

Connect with Deonnah!

Ecommerce Savvy Podcast

Instagram @ecommercesavvy

Work with Deonnah

Download her Free Shopify Optimization Checklist & Workbook

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Have you lost sight of your goals? Are you a hamster on a wheel? Chasing shiny objects? Exhausted?

With just over 5 months to go this year, now is the perfect time to pause, reflect and reset your intentions for the remainder of the year. 

In this episode, you’ll be guided through an exercise to evaluate both your business and your personal life to create needle-mover, attainable goals. 

Grab the FREE Download to guide you through this episode:

kristinfishercoaching.com/yearataglance

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

What’s really working in Wholesale right now? 

In this episode of the podcast, Katie Hunt, CEO of Proof to Product, shares her unique journey from building her own product brand to coaching thousands of product business owners in the wholesale business. 

We chat about:

- The state of the wholesale industry in 2024

- How to take your business temperature

- What to focus on when sales are slow

- How to stay true to your goals and being intentional in your business decision-making

Tune in to the episode for more actionable steps and tips for business growth.

About Katie!

Connect with Katie:

Proof To Product Podcast 

Instagram 

Work with Katie:

Hello Wholesale Free Audio Series

Paper Camp

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

The key to a successful business lies in your ability to create goals and a schedule that aligns with your life goals first and foremost. 

In today’s episode of The Buyerside Chat Podcast, I share the journey that I have been on inside my own business to shed the “corporate hustle culture” and schedule. 

You’ll learn about

• Tips to make your business work for you (not control you)
• Evaluating your goals to make sure that you won’t have to sacrifice your top priorities in life in order to reach those goals. 
• How to create a schedule that aligns with your life and desires. 
• The importance of creating space in your schedule for fun and creativity. 

To get support and do this inside your own business with my support, put your name on the waitlist for the next round of the Product Scaling Intensive!

>> Get on the PSI Waitlist HERE. 

Enjoy the chat!

CONNECT FURTHER WITH KRISTIN!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]