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Let’s talk about how NOT to burn yourself to a crisp this Q4.
If you're listening to this in real time, the retail holiday season has officially kicked off. Whether you’re a product brand or an independent retailer, it’s game time. Here’s the thing: Q4 doesn’t just reward great strategy, it exposes the cracks. It amplifies what’s working and what’s definitely not.
In this episode, we talk about how to protect your peace and your profit through the most chaotic (and lucrative!) time of year.
I'm giving you the full rundown on in-season strategy: how to be nimble with your promos, what metrics to track now (not later), and how to simplify to amplify your results without totally draining your energy.
Whether you’re riding high on early sales or feeling like you're drowning in to-dos, this episode is going to help you finish the year strong—without sacrificing your sanity in the process.
Here’s what we’re diving into:
Whether you’re selling DTC, wholesale, or both, you’ll walk away with actionable steps you can implement TODAY to make this your most profitable and peaceful Q4 yet.
Enjoy the chat!
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: [email protected]
Creating a product line that actually stands out is hard. Especially when you're a one-woman show juggling creativity, logistics, and the occasional manufacturing meltdown.
In today’s episode of The Buyerside Chat, I’m joined by Amita Nair, the artist and founder behind Ami Creative. She shared what it really looks like to grow a product-based business that’s rooted in culture, storytelling, and bold, unforgettable design.
From her early days designing as a graphic designer turned wedding stationery designer to building a thriving wholesale brand, Amita shares how she infuses her Indian-American heritage into her art, how she navigates sourcing challenges (hi, tariffs!), and what it’s been like transitioning to a fulfillment center as she scales.
This one’s packed with honest lessons, creative process insights, and major permission to test, pivot, and grow in a way that feels aligned to YOU.
Let’s dive in.
ABOUT AMITA NAIR:
Amita Nair is the artist and founder behind Amicreative, a Washington-based studio known for vibrant, hand-illustrated stationery and gifts. Her work blends Pacific Northwest inspiration with details drawn from her Indian heritage, creating pieces that feel soulful, colorful, and bohemian.
Her greeting card designs have earned her a Louie Award. Beyond her own brand, she mentors artists in product development and licensing, sharing her journey of building a creative business rooted in story and soul.
Shop: www.shopamicreative.com
Portfolio: www.amitanairportfolio.com
Connect on IG! @amitanair
Interested in domestic product sourcing education? DM Amita on Instagram or visit her site for upcoming workshops.
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: [email protected]
It’s been one full year since I made the scary, bold, and totally aligned decision to close Bocu (my gift box business) and go all in on Kristin Fisher Coaching. In today’s episode, I’m getting VERY vulnerable on what the real transformation looked like after that decision... the personal and professional shifts, the mindset work, and the big, full-circle moment I’ve been holding close - until now.
This is not an episode about “burn it all down.”
It’s about what can happen when you stop overthinking, move through fear, simplify with intention, and lean into self-trust.
I’m sharing the messy middle, the lessons I didn’t expect, and the surprising outcome of letting go - even when something was still “working.”
If you’re standing at a crossroads in your business or life, or just craving permission to do things differently, then this one’s for you.
What you’ll learn in this episode:
Mentioned in this episode:
Private Mentorship is VERY limited (listen to the end of the episode to hear why!)
If you’re ready to get support inside your own next-level growth season:
→ Head to kristinfishercoaching.com to learn more about private mentorship before limited spots close this November (or fill) - whichever comes first.
→ Or DM me at @kristinfishercoaching to chat and see what is the right fit for you!
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: [email protected]
One missed forecast. One overstocked SKU. One supplier delay.
How much risk is really accounted for in your retail business strategy?
In this episode of The Buyerside Chat, we’re chatting about how to mitigate risk in your product-based business.
Whether you’re focused on DTC, wholesale, or a mix of both, the reality is: things still feel shaky right now. Costs are creeping up, tariffs are shifting, and consumer (and retailer) spending is cautious. And while you can’t control the economy, you can take a page from the corporate retail playbook to protect your biz (and your profits) from outside chaos.
In this episode, I’ll walk you through how retail buyers manage risk, what to actually look at when making strategic calls in your business, and how to avoid being the brand with a warehouse full of inventory and zero cash to show for it.
What you’ll hear:
Mentioned in this chat:
Goal Setting Workshop
This is not your average workshop. You’ll get my personal planning spreadsheet (used with 1:1 clients + in my own product biz) and step-by-step videos to walk you through goal setting, inventory planning, and profitability forecasting. A game-changer if you're ready to lead like a buyer.
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: [email protected]
Have you ever invested in a product you were sure would fly off the shelves… only to be stuck with boxes of it gathering dust?
This happens to even the most seasoned brands - and yes, even in big box retail.
But the good news?
There’s a smarter way to spot your next best-seller without blowing your budget or taking on risky inventory bets.
This episode is a listener favorite from 2024, and I'm bringing it back right now because it’s more relevant than ever as you plan for your upcoming collections during an unpredictable retail landscape.
Let’s talk about how to test new product ideas in a low-risk, high-reward way.
Inside this episode of The Buyerside Chat, you’ll learn:
Whether you’re designing your next collection, revamping your wholesale line, or simply trying to drive more revenue without burnout - this strategy will help you take action without adding risk.
Loved this episode? DM me on Instagram @kristinfishercoaching and let me know what you’re testing right now. I’d love to hear how you’re applying this strategy to your own product based business.
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: [email protected]
A refreshingly honest conversation about following your gut instincts to build a brand you love with Miranda Deaton - founder of Velvet Outlaw and Velvet Out Paws.
Miranda’s journey is as unexpected as it gets: she went from working on capital murder cases to building a thriving slow fashion brand full of rhinestones, fringe, and unapologetic self-expression.
We dive into what burnout really looks like, the rollercoaster of building a brand that actually feels aligned, and what happens when you chase success… and end up somewhere you didn’t want to be.
This is a must-listen for any business owner who’s ever felt overwhelmed, creatively off-track, or unsure whether to keep pushing or pivot.
Miranda shares her own messy, magical middle and the mindset shifts that helped her realign with her purpose, get back to her creative roots, and rebuild a business that actually feels good.
ABOUT VELVET OUTLAW:
Velvet Outlaw is a queer owned brand focused on sustainability and fringe! They upcycle clothing and rework each piece by adding chain stitching, fringe and/or rhinestones. A one person team and recently expanded the Velvet Outlaw brand to include Velvet OutPaws - a fringe pet bandana line!
Enjoy the chat!
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: [email protected]
What if I told you aren’t feeling stuck because you don’t know what to do - you’re stuck because you’re likely scared of what happens when it actually works?
In this episode, we’re chatting about the role that we play in the success of our business - not as a guilt trip and not as pressure to “do more”, but as the mindset that wakes you up and reminds you that you hold the reins over your business results.
We dive deep into why success feels risky - more hustle, more visibility, more vulnerability - and why, sometimes, your greatest sabotage is your own fear of what you could become. But what if you leaned in instead of backing off?
Today, we’re exploring the mindset shift that changes everything:
- Taking radical responsibility without shame
- Spotting subconscious fear of success sabotaging your goals
- Why stepping up your game isn’t always easy, but it’s worth it
- Real strategies to face what you're avoiding, without burning out
Pull up a chair, let’s unpack this together.
Enjoy the chat!
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: [email protected]
Feel like you’re deep in the mid-year haze, wondering what happened to all that clarity you had back in January?
This episode is your permission slip to hit pause, take stock, and redefine what success actually looks like for you right now.
In this solo episode, we’re chatting about why the halfway point of the year can feel so disorienting, and how to use it to your advantage. This is not about reviving those dusty goals you set in January. It’s about checking in, being honest with yourself, and making sure the goals you're chasing still actually feel right.
We’re walking through reflective prompts, redefining success (your version, not your competitors’), and realigning your business so it supports your life - not the other way around.
Your goals are allowed to evolve. And when you get clear on what matters most right now, you give yourself the freedom to finish the year feeling aligned, focused, and fulfilled.
Here’s what you’ll take away from this episode:
- Why “goal haze” happens mid-year and how to break through it
- How to redefine success based on your current season - not past expectations
- The difference between chasing shiny objects vs. following your intuition
- Journal prompts to reset your focus and get real about what’s working (and what’s not)
- How to set aligned, achievable goals for the rest of the year
- The importance of leaving space for the unexpected (hello dream opportunities!)
Mentioned in this episode:
The Goal Setting Workshop → https://kristinfishercoaching.com/goalsettingworkshop
Want more clarity and momentum for your biz? Grab the workshop and let’s reset the right way.
Enjoy the chat!
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: [email protected]
YouTube feels...intimidating, right?
It’s long-form. It’s searchable. And it’s one more platform to think about. But what if YouTube could actually simplify your content strategy—and do the heavy lifting for your product-based business?
This week, I’m joined by YouTube educator and marketing strategist Stephanie Kase.
We’re pulling back the curtain on how to use YouTube (yes, even if you sell physical products) to grow your brand and attract customers without constantly churning out content.
Stephanie shares how product-based founders can create personal brands that amplify their products, plus how to structure videos so they work hard for you—long after they’re posted.
And spoiler: this isn’t about being a “YouTuber”. It’s about building strategic, evergreen content that drives long-term growth.
ABOUT STEPHANIE:
Stephanie Kase is an online marketing coach and content creator. She teaches ambitious female entrepreneurs and brands how to gain visibility online with content marketing that actually converts, so they have the freedom to build their dream life. She has served over 5,000 online students through her online courses, programs, and digital products and reached millions with her content online. She is most known for YouTube growth and has grown her channel to nearly 100,000 subscribers.
Enjoy the chat!
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: [email protected]
So here’s the deal.
This is a re-air of Episode 61 from May 2024, but trust me, it’s even more relevant now than when it first dropped.
With the Faire Summer Market just four weeks away, your time is precious. This episode is all about getting back to basics, and doubling down on what actually works. Because when your time is limited and your brain is fried, you don’t need more to-dos… you need better ones. Let’s get laser-focused on the one thing that will move the needle in your wholesale business this season.
The truth? Buyer budgets are tighter. Orders are more intentional. But the brands who are nurturing relationships—the ones who are showing up consistently and authentically? They’re the ones who will win this summer.
Tune in as I share what’s changed since last year, what’s still working, and the single best thing you can do to prep for this summer’s biggest sales opportunity on Faire.
What you’ll learn:
Resources To Support You:
Enjoy the chat!
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: [email protected]
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