YouTube feels...intimidating, right?

It’s long-form. It’s searchable. And it’s one more platform to think about. But what if YouTube could actually simplify your content strategy—and do the heavy lifting for your product-based business?

This week, I’m joined by YouTube educator and marketing strategist Stephanie Kase.

We’re pulling back the curtain on how to use YouTube (yes, even if you sell physical products) to grow your brand and attract customers without constantly churning out content.

Stephanie shares how product-based founders can create personal brands that amplify their products, plus how to structure videos so they work hard for you—long after they’re posted.

And spoiler: this isn’t about being a “YouTuber”. It’s about building strategic, evergreen content that drives long-term growth. 

• Why YouTube is an untapped goldmine for product-based businesses
• How to humanize your brand and bring storytelling into your content
• The secret to making content once and repurposing it everywhere
• What YouTube’s algorithm actually favors (hint: it’s not perfection!)
• How to plan and structure videos so they’re engaging and evergreen
• Why creating a personal brand doesn’t mean being “the face” of your biz

ABOUT STEPHANIE:

Stephanie Kase is an online marketing coach and content creator. She teaches ambitious female entrepreneurs and brands how to gain visibility online with content marketing that actually converts, so they have the freedom to build their dream life. She has served over 5,000 online students through her online courses, programs, and digital products and reached millions with her content online. She is most known for YouTube growth and has grown her channel to nearly 100,000 subscribers. 

• Follow Stephanie on Instagram: https://www.instagram.com/stephanielynnkase/
• Stephanie’s Website: https://stephaniekase.com/ 
• Stephanie’s YouTube Channel: https://www.youtube.com/stephaniekase 
• Take the FREE YouTube Class! https://stephaniekase.com/youtubeclass

Enjoy the chat!

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