So here’s the deal.

This is a re-air of Episode 61 from May 2024, but trust me, it’s even more relevant now than when it first dropped.

With the Faire Summer Market just four weeks away, your time is precious. This episode is all about getting back to basics, and doubling down on what actually works. Because when your time is limited and your brain is fried, you don’t need more to-dos… you need better ones. Let’s get laser-focused on the one thing that will move the needle in your wholesale business this season.

The truth? Buyer budgets are tighter. Orders are more intentional. But the brands who are nurturing relationships—the ones who are showing up consistently and authentically? They’re the ones who will win this summer.

Tune in as I share what’s changed since last year, what’s still working, and the single best thing you can do to prep for this summer’s biggest sales opportunity on Faire.

What you’ll learn:

• Why shiny-object syndrome is killing your momentum
• The #1 strategy I recommend leading into Faire Summer Market
• What nurturing buyers actually looks like in 2025
• How to balance business growth with summer living
• The right way to pitch (hint: it's not your first message)
• A smarter, more human approach to buyer outreach

Resources To Support You:

• Watch the FREE Faire Success Blueprint Workshop HERE

• Prep for the next Faire Market with the FREE Faire Market Prep Planner. Download it HERE

• Get inside the Faire Bootcamp Self-Study to get your brand market ready. Join HERE

• Find out exactly what your buyers are looking for on Faire. Listen to the FREE Unlocking Faire Private Podcast HERE

• Listen to Episode #59 on Pitch Strategy: https://podcasts.apple.com/us/podcast/a-wholesale-buyer-outreach-strategy-that-will/id1648564568?i=1000653887153

Enjoy the chat!

LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE?

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

NEED STRATEGIC SUPPORT IN YOUR BUSINESS?

1) Build out a sustainable strategy with the Goal Setting Workshop HERE

2) Explore private mentorship with Kristin HERE (limited spots available)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]