I'm currently soaking up newborn snuggles during my maternity leave, so over the next few weeks I’m re-airing a few of my most downloaded and requested episodes of all time.

This episode originally aired on February 17, 2025 - but it’s still full of relevant strategy! 

If your brain is buzzing with product ideas (and your calendar is packed with launch dates)… but you're not sure how much newness your brand really needs or how often you should be dropping collections—this episode is for you.

We’re chatting about what buyers actually want to see from your product assortment, how to stop overwhelming your customers and yourself, and how to bring in just the right amount of newness to stay relevant without staying stuck on the launch hamster wheel.

Here’s the deal: more products ≠ more profit. And in this episode, I’m giving you the exact questions to ask yourself to sharpen your strategy, clean up your assortment, and fine-tune your collection calendar in a way that makes sense for your brand.

Whether you're planning your next product drop or rethinking your whole line, this episode will help you zoom out and make strategic decisions like a buyer—not just a creator.

What you’ll learn in this episode:

• Exactly how many collections you need per year
• The ideal timing for your major and mini product drops
• How to balance launch energy to avoid burnout
• What wholesale buyers and retailers actually want from your newness
• How to evaluate whether your product ideas are adding real value
• 5 questions to ask before adding a new product to your line
• Why bestsellers deserve a second (and third) spotlight
• What needs to go away before you bring something new in

Enjoy the chat! 

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Website: kristinfishercoaching.com

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Contact: [email protected]