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PIVOT: Customer-first strategies to unlock growth at your arts organization
By Ruth HarttArts
PIVOT: Customer-first strategies to unlock growth at your arts organization episodes
- Innovators in the Arts: Perth Symphony's Bourby Webster
In this episode you'll hear from Bourby Webster, founder of the Perth Symphony Orchestra, on how the PSO has redefined their purpose and reinvented the audience experience. The result? The PSO has rapidly become one of the largest arts organizations in Western Australia, regularly performing to capacity audiences.
35 min
About PIVOT: Customer-first strategies to unlock growth at your arts organization
From the publisher's feed
The arts sector is in crisis—not because the art isn't excellent, but because the entire business model is misaligned with what audiences actually need. Traditional marketing tactics can't fix a…
broken foundation. This podcast challenges the product-centric paradigm that's killing arts organizations and shows you how to build customer intelligence, implement need-based segmentation, and create the kind of relevance that drives sustainable revenue growth.