On this episode of Pivot Points, Cramer’s Tripp Underwood is joined by Ted Nelson, CEO and co-founder of Mechanica. Ted is a brand transformation expert helping organizations to shape strategies to stay on track with business growth while meeting customer needs. In this conversation we will explore knowing when your company may need to undergo a brand transformation, how this process is different from a refresh, and where to get started. 

The pandemic forced marketers, especially in healthcare, to innovate and reimagine the touchpoints along a customer journey. Key questions needed new solutions. How were products going to be demoed? How could you reach new customers without the appeal of a tradeshow? How do you ensure you are reaching the right people with your marketing campaigns? It was time to consider different ways to keep the conversation going with audiences. In this episode of Pivot Points, Cramer's Tripp Underwood and Julie Walker are joined by Kelly St. Vrain, VP of Digital Marketing Communications & Creative at Siemens Healthineers as they discuss the innovations and lasting changes in the healthcare marketing industry over the last few years. 

How can your brand stand out online?  What makes a successful marketing campaign? It takes 3 key pieces - research, measurement, and goal setting. Without them, you can't build out your content. On this episode of Pivot Points, Managing Partner of Market Vantage, Devin Littlefield, stops by to discuss best practices for activating content with Cramer's Tripp Underwood and Erin Martin. 

Pixotope's a virtual production software company creating AR, XR and VR solutions. Joining us, with over 20 years of experience in the virtual reality space is Pixotope's Brian Olson, VP of Sales, North America. Cramer's Mark Wilson and Pat Drumm sit down with Brian as he helps demystify the technology and shares how his team is making it more accessible. 

How can you incorporate virtual reality into your next event Could XR technology improve your next video shoot? Learn more on this episode of Pivot Points! 

On this episode of Pivot Points, Cramer's Tripp Underwood and Angel Micarelli are joined by Jeff Loeb, Partner and CMO of Chief Outsiders. Jeff's an expert in helping CEOs build brands with strong strategic initiatives. Today, he shares the value of attending trade shows and their rare opportunity to interact directly with your audience. 

How do you determine success after a trade show? Are there opportunities for content creation while there? What are best practices for encouraging people to stop by your booth? When should you consider sponsorship? Jeff breaks it all down for us here on Pivot Points. 

On this episode of Pivot Points, Cramer's Scott Palmer and Elise Orlowski answer your top questions about video strategy. How do you effectively align video to your larger marketing goals? Does your anthem video clearly convey what you want known about your company? Are you creating video assets efficiently? Scott and Elise share the best ways to utilize video and what's next for the future of video marketing. 

On this episode of Pivot Points, hosts Tripp Underwood and Danielle Malvesti sit down with Kelly McKee, Medidata's Vice President of Patient Registries and Recruitment. Join us as Kelly breaks down the benefits of decentralized clinical trials and the work that Medidata is doing to put patients' experiences first, encourage research participation and improve clinical trials' sustainability. 

Listen back through Spring 2022 with highlights from each episode! 

TJ Martin and Rich Sturchio celebrated Cramer’s 40 years in business. Jacqueline Wilson Cranford discussed how to include DE&I efforts not only in your organization, but also in your event planning. Kristen Wilson shared on how marketing and events teams can improve their collaborative work. Sarah Santos and Jill Petrie broke down the art behind explaining complicated science in the healthcare industry. 

Today on Pivot Points, Tripp Underwood is joined by Sarah Santos, Cramer Associate Creative Director and Jill Petrie, Cramer Content Strategist. In this episode, Sarah and Jill break down the art behind explaining complicated science in the healthcare industry.  Between rules and regulations, patients and HCPs, there’s a lot to consider in the world of healthcare marketing. So how do you communicate effectively when there are so many to reach? We unpack the art of delivering messages that resonate with your target audiences. Tune in to see our approach. 

Today on Pivot Points Tripp Underwood talks with Kristen Wilson, Director of Marketing, 3DEXPERIENCE Works & SOLIDWORKS, Dassault Systèmes and Abbie Reynolds, an account manager here at Cramer. In this episode we discuss how marketing and events teams can improve their collaborative efforts. Often events and marketing teams work in silos; both focused on their own deliverables. Yet, creating a strong line of communication between these two teams will ensure a more consistent brand experience for your audience.