Pivot Points with Cramer

Pivot Points Season 1 is not over yet! We are bringing you a bonus episode, featuring our most recent event with our partners at Bizzabo, The Insider's Guide to the Hybrid Event experience. During this event, we discussed all the key takeaways and behind-the-scenes lessons learned from Agents of Hybrid,  by both Bizzabo and Cramer.

Agents of Hybrid was a two-day, live and virtual event that walked audiences through several hybrid best practices while offering insight into how the events industry is likely to evolve in the coming months and years.  

If you missed Agents of Hybrid —or want to watch again—the on-demand broadcast is now live. 👉  https://lnkd.in/djiwkWd 🖥️

On this episode of Pivot Points, we are joined by Theresa McNeely, Chief Communications Officer and Patient Advocate at Homology Medicines, Inc. Elise Orlowski and Tripp Underwood sit down with Theresa to discuss how social media has impacted healthcare, patient communications, clinical trials, privacy and patient advocacy. We all know social media has impacted how we share and receive information. However, we may not think about how sharing your personal experience online can negatively affect patients, caregivers, and the medical community at large. Theresa highlights some of the great benefits social media has provided and warns of the pitfalls to avoid that you may not know. 

We also discuss with Theresa the challenges and benefits of virtual and hybrid events for patient communities. Although you may never be able to duplicate the in-person experience, Theresa notes the great unforeseen benefit of going virtual for these communities. 

Finally, Theresa reveals a common misconception about healthcare companies communicating with patients online. All of this and more on the season finale of Pivot Points!


For more information Social Media and Clinical Trail Protection: https://www.npkua.org/Portals/0/PDFs/Registry/SocialMedia_ClinicalTrials.pdf

On this episode of Pivot Points, we are joined by Idalia Rodriguez, a Partner and Senior Advisor at Arbor Advisory Group. Idalia has decades of experience as a corporate investor and public relations officer and offers strategic counsel to private and public companies alike. In addition, Idalia is also an expert on creating and executing successful Investor Days.

After 2020 forced many companies to host their investor days virtually, the bar for production value is now higher than ever. Idalia sits down with Elise and Tripp to discuss why companies need to level up their investor days and why hosting an in-person-only event is no longer an option. 

 Kathleen Vadenais, VP of Meetings and Client Events at Fidelity joins us on this episode of Pivot Points. 

Fidelity Investments and Cramer have been trusted partners for nearly 20 years. Kathleen, Tripp, and Elise discuss the importance of partnership during times of uncertainty, and how making mistakes can lead you to finding the best results. 

After finding success hosting virtual events in 2020 and into 2021, Kathleen discusses how Fidelity is adapting in order to meet their audience where they are, and moving forward into a hybrid world. Hear why Kathleen says she is "honored," to work for a company like Fidelity, and how they were able to not miss a beat pivoting into the virtual world. 

Mike Sheehan has made a name for himself as the former CEO of The Boston Globe and advertising powerhouse, Hill Holliday. Mike joins Pivot Points to discuss how refusing to stand still worked to his advantage throughout his career. He also warns of the dangers of resisting change, and how the inability to move forward can lead to downfall of a company. Mike also discusses his journey into the restaurant industry and the similarities between a kitchen staff, and a newsroom. 

Alon Alroy, Co-founder at Bizzabo, joins the Cramer team to share his perspective. Alon provides his blueprint for navigating disruption and reminds us that we are already living in a hybrid world that the events industry needs to catch up to. What's next for events?  Listen now to see how Bizzabo is merging the physical and virtual experiences.

Alon is the Co-Founder of Bizzabo, an event success platform for virtual, in-person, and hybrid events. Bizzabo is helping marketers and event organizers from world-leading brands to promote, manage and maximize their professional events, to create memorable and impactful experiences. Alon has built Bizzabo's business operations from the ground up and as CMO and Chief Customer Officer is overseeing its marketing, strategy, and customer management teams. 

Welcome to Pivot Points!

An events and content marketing podcast for real talk, with real people.  Pull up a stool, grab a cold brew, and hear from today’s most innovative leaders in business, marketing, and live events — from Cramer’s very own studio.