Pixie Dust & Profits

During Bob Iger's 15+ years leading Disney, he's given small business owners something to look up to and learn from.

In this first episode of a two-part series, we're taking the leadership lessons Iger discusses in his book, The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company.

We'll dive into each of the 8 lessons that Iger shares and explain how you can also use these lessons in your own small business!

Have you ever wondered how Disney has trained over 75,000 Cast Members to create magic each and every day? They don't tell their team exactly how to do it — they give them the resources and uniforms and trust their employees to be an evangelist for the brand. And it works!

Wondering how you can bring this into your own business when you hire a team member? In this episode, we're talking all about teams, leadership, and the importance of autonomy to build culture. Tune into find out how your team can create magic at every turn.

If you're a perfectionist like us, you want to see a project through to the very end. But in business, not every project is going to make it. And if you're not careful, something that was meant to be fun and exciting could very quickly turn into a money pit.

So, how do you know when you should or should not abandon a project, and what are some ways you could avoid that fate? Listen to this episode to find out!

I don't think ANYONE could have predicted the latest news — Bob Iger is back!

After stepping away for 999 days and telling us that he wouldn't be returning as CEO, Iger has returned to replace Bob Chapek, the CEO with arguably the rockiest reputation in Disney history. So, why did this happen, and what can we as business owners learn from it? Listen to this episode to find out!

Have you ever had a magical credit card onboarding experience? Probably not, huh? It always feels boring at best, and stressful at worst, to sign up for a new credit card. Unless, that is, you're signing up for a Disney credit card! They've managed to make signing legal disclaimers feel fun with a few simple elevations to their onboarding packet — and they included gifts! Let's talk about how you can implement a similarly fun experience into your own customer onboarding process, with client gifts and thoughtful touches.

Have you ever wondered how Disney manages to make you feel like you're having the most exclusive and individualized experience, even when you know thousands of other people are being treated the same way? We did, too! So today, we decided to break down what Disney does so brilliantly and how their exclusive inclusivity works so well.

You want clients and customers to keep coming back for more — but how do you keep the magic alive for them? Recently, a trip to Disney World left Nicole a little less than satisfied. Listen to this episode as we discuss how to keep the magic alive for your long-term clients and customers!

Managing your client's expectations can be a day job in and of itself. In this episode of Pixie Dust and Profits, we're talking about how Disney does this so well and how we can do the same in our own businesses!

You know how going to any Disney property is absolutely magical? It's all thanks to the amazing cast members!

So today, we thought we'd extend the lessons of that podcast and talk about some times that cast members went above and beyond their duties for us… and how you can apply that to your own business!

We talk about how Disney meets disabled guests with kindness and accommodations, how even the littlest guests have an amazing experience, and more. Then, we share THREE key strategies you can take from Disney cast members to apply to your own business.

Yes, ANY business can give their customers or clients a truly magical experience — no cast members or rollercoasters required.

Each week, we come to you with ideas from the Mouse on how you can better run your online business.

In this episode, we're discussing that time Nicole ended up with a postive COVID test during her vacation… yikes!

Listen now and discover how the situation was handled and why crafting a good client experience isn't only about a single interaction or a single event. A great experience can even turn a disappointing situation into one that's not-so-bad in the end.