Pixie Dust & Profits

Each week, we come to you with ideas from the Mouse on how you can grow your business. This week, we're diving into the world Disney has created for its guests—the strategic behind the scenes magic that makes the real magic happen in the park.

Disney has analyzed every aspect of the park in order to create a completely polished experience for their guests. Learn how you too can create your own world and bring customers in.

Listen now and discover:

• How creating your own world is beneficial for your business
• Why the Disney employees are called 'cast members' and the importance of the specific terminology Disney uses for every aspect of the park
• The culture and language that Disney has developed internally and its adoption by fans
• Examples of entrepreneurs who have successfully created their own world
• The importance of optimizing and improving your customer experience

Your small business takeaways:

• You need to use your ideal customer's words to get them in, but once you have them in you can use your own language.
• Think about the show you are putting on for your customers in your own business.
• Always ask yourself what areas of your business need a little polish to enhance the customer experience.

Resources Mentioned:

• Pixie Dust & Profits LIVE - Meet us in Orlando in August! If you're ready to get your ideas out of your head and into solid, scalable action plans... join us for our first official Pixie Dust and Profits LIVE business intensive! Get the details and register now.
• Show notes - pixiedustandprofits.com/6
• Pixie Dust & Profits on Instagram - @pixiedustandprofits

Each week, we come to you with ideas from the Mouse on how you can grow your business. This week, we're diving into Disney's exclusive offers—the big ways they enhance your experience for a small additional fee.

Disney is a master at funnels, order bumps, and special offers in ways that you may never even notice. Learn how the company creates enhanced customer experiences through exclusive offers and private access to the park after hours.

Listen now and discover:

• What our great big Disney adventure is
• The two Florida business trips that inspired our upcoming Diz & Biz Retreat
• What we did together in Disney and think you would enjoy doing too
• Why it's worth the extra expense to attend a Disney After Hours Event
• Details about our financial report on the Peoplemover

Your small business takeaways:

• Order bumps and one time offers can encourage customers who already pay for access to a product to invest more in an exclusive aspect of your business
• You can maximize your customer experience by offering an enhanced product or exclusive access to you
• Take your existing offers and add a higher touch point that your customers want to pay for (especially with a group program)
• Take your current, individual offers and bundle them together as an additional product for your customers in an intentional way

Resources Mentioned:

• Pixie Dust & Profits LIVE - Meet us in Orlando in August! If you're ready to get your ideas out of your head and into solid, scalable action plans... join us for our first official Pixie Dust and Profits LIVE business intensive! Get the details and register now.
• Show notes - pixiedustandprofits.com/5
• Pixie Dust & Profits on Instagram - @pixiedustandprofits

Each week, we come to you with ideas from the Mouse on how you can grow your business. This week, we're diving into the Disney Transportation Network—the system that supports their profit generating activities.

The Disney transportation network is designed to improve the customer experience, enhance the happiness of customers, and tactfully keep all revenue within Disney World. Learn how their transportation systems and operations can be applied to your own small business and profit potential!

Listen now and discover:

• Why the transportation system at Disney inspired us to start this podcast
• The importance of Disney's numerous transportation options and the newest addition to the Disney Parks transportation system
• Why Disney invested millions of dollars in the infrastructure of the parks and how it brings in more revenue
• What the "Disney Bubble" is
• The importance of the bus countdowns update on the My Disney Experience App
• Why Disney recognizes the importance of the Disney bus drivers and compensates them generously
• Info about the new Sensation Six buses and how they will elevate the customer experience

Your small business takeaways:

• When you create an ecosystem that you can contain your customers within, you discourage them from heading to the competition because everything they need comes from you.
• A post consumption process (i.e., bonuses after an initial purchase that continue to elevate the customer experience) sets your customer up for success, but also re-engages them with your brand and products
• Consistently engaging with your audience/customer and giving them a wonderful experience build trust
• Offer tools and resources that compliment your core offering to keep your customers in your ecosystem longer (aka one stop shop)

Resources Mentioned:

• Pixie Dust & Profits LIVE - Meet us in Orlando in August! If you're ready to get your ideas out of your head and into solid, scalable action plans... join us for our first official Pixie Dust and Profits LIVE business intensive! Get the details and register now.
• Show notes - pixiedustandprofits.com/4
• Pixie Dust & Profits on Instagram - @pixiedustandprofits

Each week, we come to you with ideas from the Mouse on how you can grow your business. This week, we're diving into Disney Small Shops—the entrepreneurial industry created by pixie dust fans around the world.

These shops sell Disney-inspired gear and accessories to gift to your favorite mouse-lover, to decorate your home, o r to wear in the Parks. In some cases, these innovative goods are meant to enhance your overall Disney experience!

Listen now and discover:

• The entrepreneurial world Disney has inspired, and how Instagram and Etsy have been huge players in supporting this industry
• Examples of products you can find in Disney Small Shops
• The surprising and amazing world of Disney niches and industries created by fans
• The breadth of Disney products individuals and families are buying prior to vacationing in Orlando
• The differences in price, selection, and creativity of products produced by independent sellers compared to official Disney gear
• The innovative products independent sellers are offering to protect and display your Mouse Ears and runDisney medals
• The high-end apparel and accessories available for children and adults

Your small business takeaways:

• Competition doesn't need to be scary—in fact, it can even spur your imagination and innovation
• Collaboration between independent and large companies can have a plethora of benefits for both businesses and their consumers
• Think about the things you've created for yourself and how you can market that to your potential customers

Resources Mentioned:

• Pixie Dust & Profits LIVE - Meet us in Orlando in August! If you're ready to get your ideas out of your head and into solid, scalable action plans... join us for our first official Pixie Dust and Profits LIVE business intensive! Get the details and register now.
• Show notes - pixiedustandprofits.com/3
• Pixie Dust & Profits on Instagram - @pixiedustandprofits

Learn how Disney listened to (and watched!) how Disney fans engaged in the parks on Social Media, and used that information to cater to them to provide a more magical experience. Listen now and discover:

• How one Instagrammer turned the Purple Wall into a phenomenon and how Disney created an entire product line around it
• Disney's struggle to remain relevant with millenials and how they changed their marketing for a tech-oriented generation
• How Disney capitalized and monetized the Purple Wall phenomenon
• The ways Disney made the entire park experience entirely Instagrammable and social currency for their peers
• The way Disney makes the entire experience immersible (like with the Play Disney Parks App)

Your small business takeaways:

• How you can capitalize on what your customers are asking for
• Look at the micro-trends and habits of your audience - how are they consuming content and tailor your content to that
• Strategies to get better understand your audience, their interests, and how to connect with them

Resources Mentioned:

• Pixie Dust & Profits LIVE - Meet us in Orlando in August! If you're ready to get your ideas out of your head and into solid, scalable action plans... join us for our first official Pixie Dust and Profits LIVE business intensive! Get the details and register now.
• Show notes - pixiedustandprofits.com/2
• Pixie Dust & Profits on Instagram - @pixiedustandprofits

In 2011, Tom Staggs, chairman of Disney's Parks and Resorts division, stood in front of his Board of Directors with a $1 billion pitch—the MagicBand system.

Today, we're talking all about the MagicBand system at Walt Disney World and how revolutionary it is from a business perspective.

Listen now and discover:

• The story behind and creation of the MagicBand system and the $1 billion pitch
• The major problem the MagicBand system solved for guests at Walt Disney World so no magical moments are missed
• How massive the scale of this project truly was for Imagineers—it needed to connect thousands of hotel rooms, point of sale systems, front desks, ticket systems, and more, to a single wristband
• The ingenious product design behind the 'one size fits all' design and optional customization of the MagicBand
• The sheer amount of data Disney is able to evaluate from the MagicBand system—primarily, the path to purchase where they can evaluate trends and patterns guests take before they make a purchase
• Why paying attention to customer experience and using every opportunity to surprise and delight your audience is worthwhile
• How creating a holistic system can reduce your customers' reliance on your support staff
• How all this relates to your own systems and processes so your business can be more profitable

Your small business takeaways:

• Ask yourself, "What do I want to know about my customers?"
• Create ways to gather the data to answer your question—for example, add a field to your contact form, "How did you hear about me?"
• It's not enough to ask the question, you also need to measure it. Keep track of it somewhere and come back to it in a few weeks to see the results.
• Use these results to influence your business decisions! If every contact form response was "Instagram", you'd probably want to invest more time in your Instagram game, right?

Resources Mentioned:

• Pixie Dust & Profits LIVE - Meet us in Orlando in August! If you're ready to get your ideas out of your head and into solid, scalable action plans... join us for our first official Pixie Dust and Profits LIVE business intensive! Get the details and register now.
• Show notes - pixiedustandprofits.com/1
• Pixie Dust & Profits on Instagram - @pixiedustandprofits

Once upon a time, two princesses met in a beautiful castle. They stayed up all night talking about their dreams for the future… and now they're making them come true! On our first episode ever, we're sharing the story behind Pixie Dust & Profits and how you can get the most of future episodes. Listen now and discover:

• What Pixie Dust & Profits is all about and how it came to be
• Just who Nicole & Yasmine are… and why Disney holds a special place in their hearts
• What to expect from future episodes of the podcast