Jeff Mills, the founder and CEO of Genuine Foods, and John "Bridge" Bridgeland, the founder and CEO of Civic, discuss the role of the civilian in bringing about radical positive change in government and institutions. As the Director of Food and Nutrition Services for the schools of the District of Columbia, Jeff replaced a broken system that fed 50,000 children pizza and strawberry milk every day. In its place, he created a daily menu of freshly cooked nutritious meals. Bridge demonstrates the Return on Investment when prioritizing the health and well-being of children,

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