In 2019, when Julia Hoos moved to Houston for a role with Boston Consulting Group, she had no interest in the energy industry. For one thing, it was — and largely remains — a boy’s club. For another, energy just didn’t excite her.

But as she started learning about the energy transition, Julia became curious. Before long, she was crunching numbers for an oil and gas client looking to understand how California’s zero-emissions vehicle mandate would impact demand for its fuel products. Then, in 2022, Julia joined power market analytics firm Aurora Energy Research, where she focuses on the eastern U.S. and the PJM power market.

This week on With Great Power, Julia talks to Brad Langley about the pressures that PJM is facing, and its reform efforts. They also discuss how demand flexibility could support more data centers without adding new generation, and how utilities are using large load tariffs to manage costs and grid reliability.

Credits: Hosted by Brad Langley. Produced by Mary Catherine O’Connor. Edited by Anne Bailey. Original music and engineering by Sean Marquand. Stephen Lacey is executive editor. The GridX production team includes Jenni Barber, Samantha McCabe, and Brad Langley.