Want to grow your visibility and establish yourself as an authority in your industry? Podcast guesting might just be your most powerful untapped strategy.

Kimberly Roy, founder of Pitch With Kim, shares her remarkable journey from a 20-year career in corporate banking to becoming a podcast pitching expert. After using podcasting as a healing outlet during a personal trauma, Kim discovered her passion for helping entrepreneurs amplify their voices through strategic media appearances.

The conversation dives deep into why podcast guesting works so effectively as a lead generation tool. As Kim explains, appearing on the right podcasts puts you directly in front of your ideal clients, accelerating the trust-building process through borrowed credibility. "When you get onto the right podcast, it's like standing in a room full of people there to hear you—your ideal clients," she explains.

You'll discover exactly how to identify which podcasts to target (hint: it goes beyond the obvious choices in your industry), what research to conduct before pitching, and how to craft personalized outreach that stands out in a sea of AI-generated emails. Kim shares her insider tips for creating genuine connections with hosts through engagement before, during, and after the pitching process.

The discussion tackles the inevitable rejections and ghosting that come with pitching, offering practical advice for maintaining persistence without taking silence personally. "A no is always a not yet," Kim reminds us, emphasizing that 60% of podcast bookings come from follow-ups.

For entrepreneurs feeling too busy or intimidated to start pitching, the episode concludes with practical guidance for creating safety through breathwork and taking small, consistent actions that build confidence over time. Whether you're ready to DIY your podcast pitching strategy or looking for support, this conversation provides the roadmap you need to leverage podcasts for meaningful business growth.

Ready to transform your visibility strategy? Listen now to uncover the art and science of podcast pitching that builds authority while staying authentically human.

FREE Resource: 4 Steps to Consistent Lead Generation
https://docs.google.com/forms/d/e/1FAIpQLScu3UuOa1uP1-Ed1PxtuE3oAM6C7OoCcuUc9Z9wtUF-6OyT4w/viewform?usp=sharing


Connect with Kim:
Website: https://pitchwithkim.com/ 
Instagram: https://www.instagram.com/pitchwithkim/# 
Email: [email protected]

More about Kim:

Kimberly Roy, founder of Pitch With Kim, is a visibility and lead generation strategist dedicated to empowering ambitious, heart-centered female coaches, creatives, authors, and service providers to confidently use their voice to build authority, increase credibility, and expand their networks—leading to more clients and opportunities with ease.

Drawing on her professional experience and keen intuition, Kim specializes in thoughtfully pairing business owners and authors with aligned podcast guest opportunities that resonate with their target audience. She excels in crafting pitches that are not only relevant to her clients’ industries but also align with their business and literary goals. 

Kim’s personalized pitching framework results in aligned connections and win-win relationships, leading to podcast features well beyond the top 1–2 percent, increased brand visibility, affiliate partnerships, and authentic collaborations. Partnering with Kim means gaining a dedicated pitching professional and strategic ally committed to her clients’ success.

Have you ever felt like you're shouting into the void with your business? You know your offers could truly transform lives, but somehow, the right people just aren't finding you. The harsh truth is that without strategic visibility, even the most brilliant business will stay stuck in obscurity.

Drawing from my own journey that began with a moment of panic when my music teaching career was threatened, I share the exact visibility strategies that not only saved my business but transformed it into multiple successful ventures. I reveal how a simple 45-minute blog post about clarinet mouthpieces continues generating income six years later through the power of properly implemented SEO – not the surface-level tactics most "experts" peddle, but genuine search optimization based on understanding what your audience is actually searching for.

Beyond your website, I uncover how social platforms like Instagram, TikTok, and LinkedIn function as powerful search engines when approached correctly. Learn why my basic SEO reel attracted substantial new followers while more elaborate content fell flat, and discover how YouTube's position as the second-largest search engine makes it an unmatched visibility asset with staying power that social media simply can't match. I also demystify strategic advertising, podcast guesting, collaborative partnerships, and speaking engagements as complementary visibility channels that can exponentially expand your reach.

The key takeaway? Visibility isn't about frantically trying to be everywhere or posting random content in hopes something sticks. It's about intentionally showing up in the right places with the right message. Ready to transform your approach to getting seen? My quarterly planning workshops provide the structure to implement these strategies in a way that aligns with your unique business and personal energy. Visit tonyalawson.com/plan to join us and finally get the visibility your business deserves.

Join My Planning Workshop!

Ever found yourself with all the schedule flexibility in the world, yet somehow working longer hours and feeling more stressed than when you had a traditional job? You're not alone, and it's not your fault – it's a common entrepreneur trap that comes from misunderstanding what true time freedom really means.

Freedom without structure is just chaos. When I first started my business, I thought working whenever I wanted would be liberating. Instead, I ended up working all the time with no boundaries, no endpoint, and no real rest. The harsh reality? When you can work anytime, you end up working all the time. My burnout was spectacular – and completely avoidable.

True time freedom isn't about having zero structure or working from exotic beaches (though occasional beach days are fantastic!). It's about intentionally designing your schedule around what matters most to you. It means working during your peak productivity hours, taking guilt-free breaks, and attending your kid's soccer game without asking anyone's permission. Most importantly, it means establishing the right structure that allows your brain to fully disconnect when you're not working.

The four steps to creating authentic time freedom are surprisingly simple but transformative: set clear boundaries between work and personal time, plan around your actual capacity (not some superhuman version of yourself), leverage systems to reduce decision fatigue, and prioritize rest as a strategic part of your productivity plan. When implemented consistently, these steps create a framework where 20 focused hours can accomplish more than 40 scattered ones.

What would your ideal week look like if you could truly design it from scratch? Would you take mornings for self-care, Fridays for adventure, or create three-day weekends every week? There's no single right answer – your version of time freedom might look completely different from what you see online, and that's perfectly okay. The only question that matters is: what structure would allow YOU to feel both productive and free?

Ready to experience true time freedom? Start by defining what it means specifically for you, then build your business around that vision. Because at the end of the day, your business should support the life you want, not the other way around.

Join my workshop "Plan Your Quarter with Confidence" on September 20th

Visibility is non-negotiable for business success, but you don't need to be everywhere online to be seen by potential clients. Smart entrepreneurs choose platforms strategically, focusing on consistent quality content rather than spreading themselves too thin across multiple channels.

• The biggest mistake entrepreneurs make is trying to be everywhere at once, leading to burnout and inconsistency
• Inconsistent visibility is essentially the same as invisibility
• Choose one primary platform based on where your audience hangs out and where you enjoy showing up
• Match platforms to your natural strengths - video lovers may thrive on YouTube/TikTok, writers on blogs/LinkedIn
• Repurpose content across platforms instead of creating new content for each one
• One piece of anchor content (like a video or podcast) can be transformed into multiple pieces for other platforms
• Consistency is more important than frequency - better to post less often but reliably
• Every post should have a purpose that aligns with your business goals
• Build an email list as your owned visibility channel that's not dependent on algorithms

Join my workshop "Plan Your Quarter with Confidence" on September 20th where we can create your visibility plan together. 

Systems are containers for your chaos, not complicated software or corporate manuals, but repeatable ways of doing things that free up mental space and reduce overwhelm. They function like bowling bumpers, keeping you on track even when you're not at your best, saving time by preventing reinvention and reducing decision fatigue.

• A client and money system tracks leads, manages onboarding, handles invoicing, and organizes contracts
• A content and marketing system includes a content calendar, idea storage, batching routine, and repurposing strategy
• An admin and task management system manages to-dos, recurring tasks, projects, and deadlines
• Systems can be as simple as a Google Doc, spreadsheet, or paper planner—the tool matters less than consistent use
• Without systems, your brain becomes the storage unit; with systems, it becomes the creative director
• Start by identifying one messy area in your business and creating a simple, repeatable system for it

If you loved this episode, make sure you hit subscribe, because next week we're talking about how to stay visible online without burning out. And until then, I would love it if you would leave a review on your favorite podcasting platform. It helps push this podcast out to others and it is one tiny thing you could do to help support the podcast.

Plan Your Quarter With Confidence

Check Out Go High Level (affiliate link)

The signature quarterly planning method revealed in this episode delivers big results without burnout by focusing on planning for your actual capacity, not just your calendar. Setting too many goals splits your time, energy, and focus, resulting in minimal progress that feels unsatisfying and creates a constant feeling of being behind.

• Set no more than three goals total for the quarter
• Plan around the time you actually have, not the time you wish you had
• Create a "future parking lot" to store ideas and goals for later quarters
• Break goals into monthly milestones and weekly action steps
• Assign specific calendar time for tasks - "a task with no time assigned is a wish, not a plan"
• Be realistic about your capacity to avoid dropping commitments or delivering subpar work

Join me in my quarterly planning workshop "Plan your Quarter with Confidence" where we'll map out your entire quarter together in a plan-with-me style. Grab your spot at tanyalaustin.com/slash plan. Hit subscribe so you don't miss next week's episode and leave a review on your podcast platform of choice to help push this content out to other solopreneurs just like yourself.

I disappeared from Instagram for three months during breast cancer treatment, and nobody even noticed. This unexpected experience taught me valuable lessons about building a sustainable business that doesn't require constant visibility to remain profitable.

• Social media is a tool, not a comprehensive business strategy
• My business continued running because of searchable content and established systems
• During chemotherapy, my capacity dropped to zero, forcing me to simply stop posting
• Content kept getting found because it was searchable and optimized
• Offers continued to sell through automated systems I had built
• YouTube videos performed well because they were evergreen
• Email list growth continued because it wasn't solely dependent on Instagram

Your worth isn't tied to how often you show up on social media. You can build a business that gives you margin and freedom to step away when needed without everything falling apart. If you want help making your Instagram content searchable so it shows up when you can't, check out my Instagram SEO swipe file with ChatGPT prompts for just $7.

I share my detailed weekly planning ritual that keeps my business running smoothly and prevents my brain from melting into a puddle of chaos when juggling content, client work, admin tasks, and life commitments.

The Planner I Use: https://amzn.to/3H7Wz9j

*This is an affiliate link that helps support the podcast

• Weekly planning helps prioritize what matters in both business and life
• The ritual starts with reviewing the previous week without judgment, looking at what worked and what didn't
• Reconnect with quarterly goals by identifying one thing that will move you closer to achieving them
• Plug in non-negotiables first (appointments, client calls, personal commitments) to see realistic time capacity
• Set only three priorities for the week based on revenue, visibility, and what will benefit your future self
• Break down priorities into daily focuses using task batching (CEO day, content day, client day, buffer day)
• Time block only the tasks you struggle with or might avoid (like Instagram engagement)
• Brain dump all small tasks and fit them around your priorities
• When things fall apart, identify what's essential and adjust based on current capacity
• Create a ritual around planning to make it feel grounding instead of overwhelming

Screenshot this episode and tag me @dr.tonyalawson on Instagram stories so I can cheer you on, and subscribe for next week's episode about how I stepped away from Instagram for three months and nobody noticed!

Grab your seat today - Plan Your Quarter With Confidence

We explore how solopreneurs can shift from constant hustle mode to strategic CEO thinking, even when working as a team of one. By implementing three practical CEO planning habits, you can take back control and lead your business instead of letting it run you.

• Most solopreneurs lack strategy rather than hustle
• Planning like a CEO means creating time to look ahead, using data for decisions, focusing on impact over busyness, and treating your future self well
• Schedule a weekly non-negotiable CEO hour to review KPIs, revenue, content performance, and progress toward goals
• Set a single clear priority each week that truly moves your business forward
• Give yourself space to think about bigger questions regarding your business direction and vision
• Small but powerful habits create sustainable businesses
• Planning is not just for big companies—it's essential for solopreneurs

Take a screenshot of this episode, share it on Instagram, and tag @dr.tonyalawson with your biggest takeaway. Subscribe to catch next week's episode, where I'll walk through my complete weekly planning ritual.

The One Thing by Garry Keller (this is an affiliate link that helps support the podcast)

Is solopreneurship really the dream everyone says it is?

In this honest and unfiltered first episode of Plan Like a Boss, I’m sharing the truth about what it’s really like to run a business solo—the parts no one posts about on Instagram. From burnout and decision fatigue to the mental load of doing it all yourself, we’re pulling back the curtain on the hidden challenges of solopreneurship.

Whether you're a creative entrepreneur, coach, or service provider trying to stay focused without a team, this episode will leave you feeling seen, supported, and more equipped to lead your business like a true CEO.

👉 Inside this episode:

• What no one tells you about being a solopreneur
• The mindset shift that changed how I run my business
• Why planning intentionally is the antidote to burnout

🔔 Subscribe now and tune in weekly for practical planning tips, productivity strategies, and business systems designed for solopreneurs who are building bold, intentional businesses—without the hustle.