Planet B612

Planet B612

By Julie LaurinSociety & CultureScienceEducation
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Planet B612 episodes

  • Ep.27 – Science Marketing with Dr. Elie Diner

    **

    Support Planet B612 on Patreon: https://patreon.com/juliesworld**

    In this episode, I speak with Dr. Elie Diner, a former scientist turned marketer. He specializes in content marketing, SEO, and science communication. We end up talking a lot about how “marketing” is perceived in the science community, why SEO matters, and why storytelling is a crucial element in getting your brand or messaging out to more people.

    • Introduction (0:00:30)
    • Former scientist turned marketer (0:01:08)
    • Is “marketing” a dirty word in science? (0:02:01)
    • Dr. Diner’s work as a scientist (0:03:02)
    • When did he decide, “that’s it, I’m done”? (0:05:07)
    • Why go into Marketing? (0:06:30)
    • Cultural differences in scicomm (0:10:10)
    • “Science shouldn’t be marketed!” (0:11:38)
    • Writing in marketing (0:12:43)
    • What kind of clients does he work with? (0:16:51)
    • Communicating with the public (0:18:56)
    • Is there an organization that tackles science misinformation? (0:21:11)
    • The importance of storytelling (0:23:02)
    • How does Dr. Diner come up with a story? (0:25:39)
    • SEO and making a story enjoyable to read (0:28:12)
    • How to get people to find you on Google searches (0:29:17)
    • Doing SEO with a limited budget (0:32:00)
    • SEO long-tail keywords (0:34:34)
    • Knowing your target audience (0:38:11)
    • Clients who don’t follow professional advice(0:40:15)
    • Reinforcing authenticity within clients (0:43:38)
    • What makes Dr. Diner different from all of the other marketers? (0:45:20)
    • Workaholism (0:48:16)
    • A sense of play (0:50:18)
    • What are Dr. Diner’s dream marketing campaigns? (0:53:01)
    • The preference to work independently (0:54:37)

      • Visit Werd Lab: https://werdlab.com/

      Dr. Diner on LinkedIn: https://www.linkedin.com/in/eliediner/
      Follow Dr. Diner on Twitter: https://twitter.com/elie_diner
      As mentioned on the show, learn more about James Randi: https://en.wikipedia.org/wiki/James_Randi
      Visit Planet B612 on the web: http://planetb612.fm/
      Follow Planet B612 on Twitter: https://twitter.com/PlanetB612fm

      58 min
    • Ep.26 – Diatom fossils with Dr. Jeffery Stone

      In this episode, I speak with Paleolimnologist, Dr. Jeffery Stone. Dr. Stone explores diatoms and diatom fossils, teaches at Indiana State University, and he’s also a Twitch streamer! We talk about all of these things, and more!

      • Introduction (0:00:24)
      • What is a ‘paleolimnologist’? (0:01:48)
      • What is a ‘diatom’? (0:02:49)
      • Diatom motility - how they move! (0:03:58)
      • Diatom shapes in different environments (0:05:16)
      • How long do diatoms live? (0:06:32)
      • How and what diatoms eat (0:08:15)
      • Diatom fossils (0:09:50)
      • Where to find a 10 million year old diatom! (0:11:16)
      • Other microscopic creatures that leave fossils (0:14:05)
      • Tardigrade fossils (0:15:30)
      • Why study diatom fossils? (0:16:47)
      • Studying diatom fossils in Lake Idaho (0:19:40)
      • Diatoms evolve over time (0:21:21)
      • Diatoms produce about 40% of the air we breathe (0:25:17)
      • What diatom fossils tell us about climate change (0:27:40)
      • Cross-specialty talk (0:32:05)
      • Science is all about discovery (0:35:20)
      • Professorship (0:36:04)
      • How to teach so that people can understand you (0:36:50)
      • Dr. Stone on Twitch! (0:39:30)
      • The Twitch community (0:47:32)
      • Twitch as an outreach tool for science (0:48:30)
      • The scanning electron microscope (0:51:44)

        • Follow Dr. Stone on Twitter: https://twitter.com/DiatomsATTACK

        Watch Dr. Stone on Twitch: https://www.twitch.tv/diatomsattack
        Dr. Stone on RedBubble: https://www.redbubble.com/people/DiatomsATTACK/shop?asc=u
        Follow the SEM Lab on Instagram: https://www.instagram.com/sem_indiana_state/?hl=en

        Visit Planet B612 on the web: http://planetb612.fm/

        Follow Planet B612 on Twitter: https://twitter.com/PlanetB612fm
        Support Planet B612 on Patreon: https://patreon.com/juliesworld

        1 hr
      • Ep.25 – Sponges, sea slugs and jellyfish with Kita Williams

        **

        Support Planet B612 on Patreon: https://patreon.com/juliesworld**

        In this episode, I speak with Kita Williams, a marine biologist in Australia! We talk about various sea creatures, like sponges, jellyfish, sharks, and sea slugs. We also talk about how to do rockpooling and how to find marine Tardigrades! 

        • Introduction and background (0:00:40)
        • Perception of marine biologists (0:02:16)
        • Sea grass! (0:02:56)
        • Colours in the ocean (0:05:11)
        • Kita’s research on sponges (0:05:30)
        • A sponge is an animal! (0:07:03)
        • How do sponges reproduce? (0:10:25)
        • Is it safe to hold a sponge in your hands? (0:12:20)
        • Sponges are in every ocean (0:13:00)
        • Jellyfish: friend or foe? (0:15:08)
        • Blue dragon and borrowing from other creatures (0:18:56)
        • Research from marine animals (0:20:30)
        • Venomous creatures in the ocean (0:22:38)
        • What is ‘rockpooling’? (0:25:20)
        • Go to iNaturalist to find out what species are in your area (0:27:30)
        • Creating salt-water pond jars? (0:29:00)
        • Being cautious when handling sea animals (0:31:08)
        • What creatures Kita hopes to find next! (0:32:14)
        • Sharks! (0:33:52)
        • Scuba diving (0:34:41)
        • The curiosity of wild animals (0:36:39)
        • The coral reefs (0:38:30)
        • Environmental concerns about the marine environment (0:41:55)
        • Marine Tardigrades (0:43:10)
        • Kita’s Youtube channel (0:47:00)
        • Tardigrade fossils (0:49:00)
        • Science communication (0:50:30)
        • Playing the piano (0:54:20)
        • Kita’s next plans (0:56:25)

          • Follow Kita on Twitter: https://twitter.com/SeaSpongeCake

          Subscribe to Kita on YouTube: https://www.youtube.com/channel/UCZAkVVV4SF1kdml16wfKP8g/videos

          Visit Planet B612 on the web: http://planetb612.fm/

          Follow Planet B612 on Twitter: https://twitter.com/PlanetB612fm

          58 min
        • Ep.24 – Massage Therapy with Jules Poulin

          In this episode, I speak with Jules Poulin, owner of From the Neck Up. Jules has developed a unique massage therapy practice that focuses on the head, neck, jaw and mouth of patients. Jules has also innovated a new way for patients and massage therapists to communicate using hand signals!

          • Introduction and background (0:00:30)
          • From the Neck Up - the only of its kind in the world (0:01:50)
          • RMTs aren’t allowed to use the word “Specialist” in Ontario (0:03:35)
          • Creating a patient-focused business (0:05:45)
          • What is TMJD? (0:10:30)
          • How does Jules approach a new patient? (0:12:38)
          • Staying on top of new research (0:14:30)
          • The desire to work with scientists for research (0:15:55)
          • Massaging the tongue (0:19:17)
          • Helping with dysphagia (0:22:14)
          • Has Jules ever been bitten by a patient? (0:23:18)
          • Why communication is so important in manual therapy (0:25:07)
          • Lack of proper communication with RMTs (0:28:00)
          • Should massage therapy be covered by the government? (0:31:14)
          • Differences in massage therapy practices per province/state. (0:32:40)
          • Plans for expansion? (0:33:50)
          • Self-care tips for performers (0:38:00)
          • Stress-related pain (0:39:20)
          • How Jules relaxes (0:40:45)
          • Jules has a huge record collection (0:41:39)
          • Music in the clinic (0:43:19)
          • Being a maverick (0:44:58)
          • The support of colleagues in the industry (0:47:10)
          • Top three challenges as an entrepreneur (49:18)
          • Advice for success: know your strengths (0:53:00)

            • Visit From the Neck Up on the web: https://fromtheneckupmassage.com/

            Follow From the Neck Up on Instagram: https://www.instagram.com/fromtheneckupmassage/

            Visit Planet B612 on the web: http://planetb612.fm/

            Follow Planet B612 on Twitter: https://twitter.com/PlanetB612fm
            Support Planet B612 on Patreon: https://patreon.com/juliesworld

            57 min
          • Ep.23 – Dancer turned entrepreneur, with Sandrine Lafond

            In this episode, I speak with Sandrine Lafond. A trained dancer from France who worked with Marie Chouinard in Canada, danced for Celine Dion in Vegas, and then performed with Cirque du Soleil. Today, Sandrine is a co-owner and artist with Miyusaka, a kimono and japanese calligraphy business.

            • Introduction and background (0:00:30)
            • Sandrine’s beginnings in France and in dance (0:01:15)
            • The appeal to work and create in Montreal (0:03:40)
            • The decision to make a living as a professional dancer (0:05:52)
            • How do you know when you’re a great artist? (0:07:45)
            • The daily regimen of a trained dancer (0:10:50)
            • Competition or community in the dance world (0:12:42)
            • Balance between being directed and being yourself (0:15:10)
            • Transition from Canadian productions to US productions (0:16:43)
            • What’s it like to be on stage during a Celine Dion concert? (0:18:22)
            • Being in the spotlight vs being in the background (0:20:45)
            • Is talent innate or learned? (0:23:02)
            • Giving it your all and work ethic (0:24:17)
            • Drugs and alcohol in the arts and in dance (0:27:20)
            • Studying clowning (0:30:33)
            • “Little Lady” Sandrine’s one-woman show (0:34:30)
            • The pressure to sell yourself as an artist (0:40:00)
            • Artists and menopause (0:42:52)
            • Shodo: the art of Japanese Calligraphy (0:48:20)
            • Miyusaka: the art of kimonos (0:52:37)

              • Visit Miyusaka on the web: https://miyusaka.com/

              Follow Miyusaka on Instagram: https://www.instagram.com/contactmiyusaka/
              Follow Miyusaka on Facebook: https://www.facebook.com/ContactMiyusaka/

              Support Planet B612 on Patreon: https://patreon.com/juliesworld

              Visit Planet B612 on the web: http://planetb612.fm/
              Follow Planet B612 on Twitter: https://twitter.com/PlanetB612fm

              1 hr
            • Ep.22 – Life as a theatre artist, with Nathalie Claude.

              In this episode, I speak with Nathalie Claude, an actor and director from Montreal, Quebec. Nathalie has had a long career in the arts both in independent theatre, as a clown and a coach for Cirque du Soleil, and as a collaborator on many extraordinary shows and performances. Nathalie joins me to talk about what inspires her work, why she loves living and working in Montreal, and why perfectionism and precision is crucial in her approach to her artistic work.

              • Nathalie’s many roles in the creative industry (0:01:02)
              • The difference between being on stage and behind the curtain (0:04:30)
              • Exploring the possibilities of working in film (0:06:36)
              • Perfectionism: innate or trained? (0:08:45)
              • Personal creative challenges (0:10:44)
              • Knowing when a concept is finished (0:13:01)
              • The experience of working for Cirque du Soleil (0:14:14)
              • Missing Montreal (0:18:00)
              • The Quebec arts scene (0:20:15)
              • The business of art (0:31:35)
              • The impact of technology on art (0:33:23)
              • “A funny woman is a scary thing.” (0:37:10)
              • Experiencing a creative rut (0:43:05)
              • Early beginning as an artist (0:47:11)
              • Advice for young people who want to be actors (0:47:50)
              • Nathalie’s curiosity about life (0:49:49)
              • Nathalie’s current projects (0:52:43)

                • Visit Nathalie Claude on the web: http://nathalieclaude.com/en/home

                Visit Planet B612 on the web: http://planetb612.fm/
                Follow Planet B612 on Twitter: https://twitter.com/PlanetB612fm
                Support Planet B612 on Patreon: https://patreon.com/juliesworld

                58 min
              • Ep.21 – The study of moss with Alison Haynes

                In this episode, I speak with urban moss researcher, Alison Haynes. We talk about where moss can be found in cities, how research about urban moss can help design new sustainable options, and we learn a bit more about Alison switch from journalist to scientist, to the research she did in Antarctica!

                • Alison’s research interests in moss (0:00:54)
                • Awareness of moss (0:03:28)
                • The beauty of moss (0:04:33)
                • Moss in Australia (0:05:35)
                • Moss in deserts (0:06:54)
                • Looking for Tardigrades in moss (0:07:41)
                • Creatures in moss (0:08:50)
                • Where to find moss in a city (0:10:45)
                • Invasive moss (0:12:00)
                • The applications of researching urban moss (0:13:09)
                • Moss carpets (0:14:52)
                • International examples of using moss in green architecture (0:15:55)
                • Moss and biodesign (0:17:10)
                • Studying moss propagation with tiles (0:18:04)
                • “Microtopography” (0:20:00)
                • Creating cement environments (0:20:30)
                • Can moss be microscopic? (0:21:53)
                • Looking at moss under a microscope (0:23:30)
                • Different species of moss (0:24:00)
                • How beginners can learn more about moss (0:24:39)
                • Common names for moss (0:25:53)
                • Silver moss and moss colours (0:26:53)
                • Difference between moss and lichen (0:27:43)
                • Sexual reproduction of moss (0:28:30)
                • Toxic moss? (0:30:36)
                • From England to Australia (0:32:35)
                • From Law to Journalism to Science (0:36:46)
                • Science communication (0:40:50)
                • Doing science in Antarctica (0:44:31)
                • Future plans (0:50:20)
                • “Living walls” (0:51:33)
                • International study of urban moss (0:52:40)

                  • Follow Alison Haynes on Twitter: https://twitter.com/alisonhaynes1

                  Visit Alison Haynes’ website: https://alisonhaynes.wordpress.com/

                  Visit Planet B612 on the web: http://planetb612.fm/

                  Follow Planet B612 on Twitter: https://twitter.com/PlanetB612fm
                  Support Planet B612 on Patreon: https://patreon.com/juliesworld

                  55 min
                • Ep.20 – The origins of life in the universe with Ben K. D. Pearce

                  Is there life on Mars? How did life form on Earth? And, how do scientists learn all of this stuff? In this episode, I speak with astrobiologist and astrophysicist, Ben K. D. Pearce. Ben helps us understand how scientists get clues about the origins of life, what would happen if we found life on Mars, and how atmospheres form on planets!

                  • What is an astrobiologist? (0:00:54)
                  • Ben used to be a software engineer. (0:01:37)
                  • The career re-evaluation process (0:03:10)
                  • The freedom and chaos of living in Berlin (0:06:10)
                  • Being an older grad student (0:09:10)
                  • Life at McMaster University and in Hamilton (0:09:58)
                  • The Origins of Life (0:11:21)
                  • Two theories about the origins of life (0:13:53)
                  • At what point do we think life happened on Earth? (0:17:30)
                  • How scientists get clues about the origins of life (0:19:30)
                  • The various kinds of scientists that study life (0:22:50)
                  • Examples of what Earth might have been like in the past (0:23:53)
                  • How does an atmosphere form? (0:24:56)
                  • Using info from the past to create an atmosphere in the future (0:26:45)
                  • Gazing at the sky when you’re an astrobiologist (0:28:40)
                  • What is an exoplanet? (0:30:01)
                  • Will we find other life in the universe? (0:31:15)
                  • Finding other life in our solar system (0:31:51)
                  • Life on Mars (0:33:43)
                  • What would happen if we found life on Mars? (0:34:12)
                  • The ethics of finding other life (0:35:29)
                  • Is it possible that we’ve already had extraterrestrial life on Earth? (0:37:25)
                  • Finding Tardigrades on Mars?! (0:39:22)
                  • Science communication (0:40:48)
                  • Ben’s hobbies: beer and rock-climbing (0:44:13)
                  • Brewing beer! (0:46:10)
                  • Ben’s love of hot sauces (0:48:44)
                  • Ben’s future plans (0:53:00)
                  • Ben’s recommendations to learn more about the origins of life (0:56:20)

                    • Visit Ben’s website: https://www.benkdpearce.com/

                    Follow Ben on Twitter: https://twitter.com/AstroBio_Ben
                    Visit Planet B612 on the web: http://planetb612.fm/
                    Follow Planet B612 on Twitter: https://twitter.com/PlanetB612fm
                    Support Planet B612 on Patreon: https://patreon.com/juliesworld

                    58 min
                  • Ep.19 – The science of fat with Dr. Ariane Pessentheiner

                    In this episode, I speak with Fat Cells Researcher, Dr. Ariane Pessentheiner. We talk about how obesity is technically a disease, how chronic inflammation is really bad for you, and how there’s no such thing as “burning fat”. Dr. Pessentheiner is a researcher in Austria who is now devoting her time to the communication of science!

                    Support Planet B612 on Patreon: https://patreon.com/juliesworld

                    Timestamps:

                    • Moving during a pandemic (0:00:37)
                    • Dr. Ariane’s work as a biochemist (0:01:46)
                    • What are fat cells, and what do they do? (0:02:33)
                    • Is there such a thing as a ‘slow metabolism’? (0:04:12)
                    • Myths and misconceptions about fat and obesity. (0:05:46)
                    • Top three reasons people gain weight. (0:06:52)
                    • Obesity is a disease. (0:10:06)
                    • There’s no current market solution for food addiction (0:11:32)
                    • Epigenetics and obesity (0:12:44)
                    • The socio-economic factors of obesity (0:15:35)
                    • Do different foods affect fat cells the same way? (0:17:23)
                    • Trans-fatty acids (0:19:55)
                    • What is Dr. Ariane’s specialty? (0:22:29)
                    • Type 2 Diabetes (0:24:18)
                    • Diabetes and obesity (0:26:00)
                    • Fat cells and inflammation (0:27:33)
                    • Communication between organs during imbalance of metabolism (0:28:34)
                    • Inflammation is serious (0:30:20)
                    • Sleep deprivation is a big factor in obesity (0:32:40)
                    • Metabolic diseases (0:34:43)
                    • What’s the difference between fat burning and fat storage? (0:35:37)
                    • Advertisements that say “burn fat!” (0:37:40)
                    • Personal connection to her research (0:39:12)
                    • Does Dr. Ariane enjoy being a scientist? (0:41:37)
                    • Imposter syndrome in science (0:45:15)
                    • Dr. Ariane’s other passion is art! (0:48:50)
                    • Creativity in the arts, and in science (0:50:41)
                    • Dr. Ariane’s long-term ambitions (0:53:15)

                      • Follow Dr. Pessentheiner on Twitter: https://twitter.com/ArtSci_ARP

                      Dr. Pessentheiner on ResearchGate: https://www.researchgate.net/profile/Ariane_Pessentheiner

                      Visit Planet B612 on the web: http://planetb612.fm/

                      Follow Planet B612 on Twitter: https://twitter.com/PlanetB612fm

                      58 min
                    • Ep.18 – The life of a performance artist, with Jacqueline Van De Geer

                      In this episode, I interview a friend of mine, performance artist Jacqueline Van de Geer. Originally from the Netherlands, and now living in Montreal, Jacqueline is a multi-talented, multi-faceted artist. She is currently exploring the aging process in her work. We talk about interdisciplinary approaches in the arts, working class artists, and how obsession leads to new ideas.

                      Support Planet B612 on Patreon: https://patreon.com/juliesworld

                      • Connecting with each other on Facebook (0:00:50)
                      • Jacqueline’s current work (0:02:15)
                      • Artists can express themselves in various ways (0:04:04)
                      • The aging process as an artist (0:07:55)
                      • The working class family background as an artist (0:13:34)
                      • Dealing with financial insecurity (0:19:03)
                      • Choosing Montreal over NYC (0:26:46)
                      • Becoming accustomed to the unexpected (0:31:09)
                      • The love and hate of the term “outsider art” (0:36:04)
                      • Obsession and interests (0:39:40)
                      • Life as an artist during the pandemic (0:43:05)
                      • The act of breaking walls and barriers (0:50:52)
                      • How can the public learn more about her work? (0:53:18)

                        • Visit Jacqueline Van De Geer’s website: http://www.jacquelinevandegeer.com/

                        Visit Planet B612 on the web: http://planetb612.fm/
                        Follow Planet B612 on Twitter: https://twitter.com/PlanetB612fm

                        57 min

                      About Planet B612

                      From the publisher's feed

                      Hosted by Julie Laurin, Planet B612 explores the lives and passions of interesting guests such as scientists, artists, historians, and more!