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Planet Driven Brands
Planet Driven Brands episodes
- Episode 14: Alastair Paton, Managing Partner @ August Leadership.Planet Driven Brands Podcast Alastair PatonAlastair is an experienced leadership and executive search professional who is the managing partner of August Leadership.In this podcast Alastair lays out where businesses are currently in regards their own leadership on sustainability. Our journey takes us from the boardroom to the affects of remote working on company culture and uses examples set by the likes of Unilever and Paul PolmanHe makes it very clear that businesses and their leadership especially, need to be aligned on their sustainability objectives.In doing so they will need to address change within their own corporate culture and to have their purpose and mission defined in order to attract the best talentAs he says: "The questions we need to ask, what is the company's purpose, what is your view on sustainability, because to get the best people now; they're going to ask these sorts of questions!"Alastair, like all our panellists, is passionate about how we tackle the big issues around brands' responsibilities to the planet and it's a great discussion on how leaders need to face transformation as their organisations pivot towards sustainability.Here, in Planet Driven Brands Podcast Alastair Paton he shares his wisdom, passion and experience with us.I think you'll love it and I certainly enjoyed the chat :)If you'd like to meet Alastair digitally, here is August website and this is his LinkedIn profileAbout The PodcastThe planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!We will highlight brands as drivers for change and the role they play as influencers.This is a library of useful content for all to share. It's our small contribution.If you enjoyed this please do tell someone!If you'd like to subscribe please do so here: SUBSCRIBERecruiting Thought LeadersWe want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!It may be a lofty aim; who knows, let’s find out.If you'd like to come on the show, I'd love to hear from youNic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!Here’s the RSS feed for the podcast should you wish to copy it!If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our showThanks for listening to the Planet Driven Brands Podcast Alastair Paton0 min
- Episode 13: Lance Dickerson, Managing Director @ Revov Batteries.Planet Driven Brands Podcast Lance Dickerson.Lance is the Managing Director of Revov and is leading a revolution in sustainability in batteries - "2ndLife".If you've not heard of this before then you really should listen.In my opinion it is the most sustainable product I have learned about on this podcast.This technology isn't about using a car battery again after initial 5 year use, its about extending life of these batteries by another 10 years - a real 'WOW' moment for me!It's fascinating not just what Lance and his team have achieved, but, as he points out, the potential to create other '2ndLife' products is incredibly exciting, and then he points out that there may even be a 3rdlife!!This is a terrific example of a truly sustainable product that actually appears to have better credentials, and improves upon, the original. Amazing!As he says: "Interestingly enough, it's actually easier for us to warrant a 2ndLife battery than it is to warrant a brand new battery!"Lance, like all our panellists, is passionate about how we tackle the big issues around brands' responsibilities to the planet and it's a fascinating picture he paints in explaining why 2ndLife is such an important commodity of the future.Here, in Planet Driven Brands Podcast Lance Dickerson he shares his wisdom, passion and experience with us.I think you'll love it and I certainly enjoyed the chat :)If you'd like to meet Lance digitally, here is Revov website and this is his LinkedIn profileAbout The PodcastThe planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!We will highlight brands as drivers for change and the role they play as influencers.This is a library of useful content for all to share. It's our small contribution.If you enjoyed this please do tell someone!If you'd like to subscribe please do so here: SUBSCRIBERecruiting Thought LeadersWe want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!It may be a lofty aim; who knows, let’s find out.If you'd like to come on the show, I'd love to hear from youNic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!Here’s the RSS feed for the podcast should you wish to copy it!If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our showThanks for listening to the Planet Driven Brands Podcast Lance Dickerson0 min
- Episode 12: Pascal Hegglin, Co-Founder UK @ The Consumer BrandPlanet Driven Brands Podcast Pascal Hegglin.Pascal is the Co-Founder in the UK of The Consumer Brand which has a fascinating story of how we can engage with the consumer to create great products which are fair to producers and kind to the planet.Here Pascal explains the ethos and machinations involved in building a new brand based on consensus and furthermore on its (incredibly successful) origins in France.If you haven't heard of TCB then here is your chance to get to know it. I think it will blow you away.This is a terrific example in how sustainability can and does work. Consumer power in actionAs Pascal says: "We as consumers as a whole, have a role to play too, we can't wait for other people to do things otherwise I think maybe we'll be standing around twiddling thumbs, waiting."Pascal, like all our panellists, is passionate about how we tackle the big issues around brands' responsibilities to the planet and it's a fascinating picture he paints in explaining why The Consumer brand is needed and how it worksHere, in Planet Driven Brands Podcast Pascal Hegglin he shares his wisdom and experience with us.I think you'll love it and I certainly enjoyed the chat :)If you'd like to meet Pascal digitally, here is The Consumer Brand website and this is his LinkedIn profileAbout The PodcastThe planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!We will highlight brands as drivers for change and the role they play as influencers.This is a library of useful content for all to share. It's our small contribution.If you enjoyed this please do tell someone!If you'd like to subscribe please do so here: SUBSCRIBERecruiting Thought LeadersWe want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!It may be a lofty aim; who knows, let’s find out.If you'd like to come on the show, I'd love to hear from youNic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!Here’s the RSS feed for the podcast should you wish to copy it!If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our showThanks for listening to the Planet Driven Brands Podcast Pascal Hegglin.0 min
- Episode 2 Pt2: Robert Lawson Food Strategy AssociatesPlanet Driven Brands Podcast Robert Lawson Pt2 Robert is the managing Partner of Food Strategy Associates and in this episode we discuss the business of Plant-Based Foods. Robert has extensive knowledge and very interesting thoughts on the business of Plant-Based. Here, in Planet Driven Brands Podcast Robert Lawson Pt2, he shares his wisdom with us....0 min
- Episode 2 Pt1: Robert Lawson, Food Strategy AssociatesPlanet Driven Brands Podcast Robert Lawson Pt1 Robert is the managing Partner of Food Strategy Associates and in this episode we discuss the business of Plant-Based Foods. Robert has extensive knowledge and very interesting thoughts on the business of Plant-Based. Here, in Planet Driven Brands Podcast Robert Lawson Part1, he shares his wisdom with us....19 min
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- Episode 10: Isabel Lydall, Founder @ Curiosity & ClarityPlanet Driven Brands Podcast Isabel LydallIsabel is a consumer insights and branding specialist who runs her own consultancy, Curiosity & Clarity, which is not only a brilliant name but encompasses Isabel's brilliant mind into delivering direction to her clientsIsabel takes us on a journey through a cornucopia of topics surrounding responsibilities of not only brands but of consumers to make the necessary steps to edge us toward a more stable planetary existence.As she says: "The consumer desire is there, brands should be enabling it"Isabel uses neuroscientific arguments to demonstrate that we need to collaborate to progress, which includes consumers taking responsibility and brands being positive in how together we can deliver change.To demonstrate her case she discusses the difficulties faced by all of us and highlights work of brands such as Britvic, Extinction Rebellion, Tesla and Greta Thunberg.Isabel's case for taking small steps is compelling (highlighted in the work of Jen Gale in her book 'sustainable(ish)')As she says: "People feel like this is huge, it's confusing, there are so many things going on; should I be thinking about food miles, should I be thinking about plastic...?!".Finally, we pivot to chatting about @MarketingKind a brilliant charity harnessing the power of marketing leaders to help charities present themselves in a positive light at a time when many are struggling in a 'Covid' world and its aftermath.Here, in Planet Driven Brands Podcast Isabel Lydall she shares her clear passion with us.I think you'll love it and I certainly enjoyed the chat :)If you'd like to meet Isabel digitally, here is the Curiosity & Clarity Website , the MarketingKind Website and this is her LinkedIn profileAbout The PodcastThe planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!We will highlight brands as drivers for change and the role they play as influencers.This is a library of useful content for all to share. It's our small contribution.If you enjoyed this please do tell someone!If you'd like to subscribe please do so here: SUBSCRIBERecruiting Thought LeadersWe want to attract the best guests to come and tell us how we can harness the power of brands.We want you to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!It may be a lofty aim; who knows, let’s find out.If you'd like to come on the show, I'd love to hear from youNic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!Here’s the RSS feed for the podcast should you wish to copy it!If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our showThanks for listening to the Planet Driven Brands Podcast Isabel Lydall0 min
- Episode 9: Jo Coombes, Project Director @ AdGreenPlanet Driven Brands Podcast Jo CoombesJo is the project Director of AdGreen which helps both agencies and clients achieve sustainability in their creative production endeavours.As they say on the website: "At AdGreen we unite the advertising industry to eliminate the negative environmental impacts of production".Jo takes us through the journey she has been on and explains how brand owners and agencies can engage with this fantastic programme.Jo, like all our panellists, is passionate about how we tackle the big issues around brands' responsibilities to the planet. This is a fascinating picture she paints of what is happening, how he we can strive for improvement and what the future may look like for production.As she says: "I predict there will be an awareness like never before about the impact of flights and I think we'll end up producing more work closer to home, if not at home!".Here, in Planet Driven Brands Podcast Jo Coombes she shares her clear passion with us.I think you'll love it and I certainly enjoyed the chat :)If you'd like to meet Jo digitally, here is the AdGreen Website and this is her LinkedIn profileAbout The PodcastThe planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!We will highlight brands as drivers for change and the role they play as influencers.This is a library of useful content for all to share. It's our small contribution.If you enjoyed this please do tell someone!If you'd like to subscribe please do so here: SUBSCRIBERecruiting Thought LeadersWe want to attract the best guests to come and tell us how we can harness the power of brands.We want you to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!It may be a lofty aim; who knows, let’s find out.If you'd like to come on the show, I'd love to hear from youNic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!Here’s the RSS feed for the podcast should you wish to copy it!If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our showThanks for listening to the Planet Driven Brands Podcast Jo Coombes0 min
- Episode 11: Martin Simpson, SVP Europe @ Marks Brand DesignPlanet Driven Brands Podcast Martin Simpson.Martin is a designer by trade but is so much more than that as an expert in the packaging process and brand strategy & activation.Here Martin takes through the moral maze that is our responsibility to be more sustainable and how that plays out in the world of brands. "We all have a duty of care"Martin describes it as an 'amble' but its a far reaching discussion, both technical (on inks) and thought provoking - is there a 'shopping list of righteousness'?Martin firmly believes in brands mission to be 'simple, honest and consistent' and uses this to portray how consumers expect brands to share the duty of care.We cover specific topics such as 'The Planet Moment Of Truth' in packaging and we also chat about Wicked Kitchen and the leadership shown by Derek and Chad Sarno within the world of vegan food. As Martin says: "Customers have changed a little bit and so has the marketplace. No-one expects to suffer through a veggie burger; you expect to love it, and it should be loved, it's a thing of beauty."Martin, like all our panellists, is passionate about how we tackle the big issues around brands' responsibilities to the planet and it's a fascinating picture he paints in his own inimitable styleHere, in Planet Driven Brands Podcast Martin Simpson he shares his wisdom and experience with us.I think you'll love it and I certainly enjoyed the chat :)If you'd like to meet Martin digitally, here is the Marks website and this is his LinkedIn profileAbout The PodcastThe planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!We will highlight brands as drivers for change and the role they play as influencers.This is a library of useful content for all to share. It's our small contribution.If you enjoyed this please do tell someone!If you'd like to subscribe please do so here: SUBSCRIBERecruiting Thought LeadersWe want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!It may be a lofty aim; who knows, let’s find out.If you'd like to come on the show, I'd love to hear from youNic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!Here’s the RSS feed for the podcast should you wish to copy it!If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our showThanks for listening to the Planet Driven Brands Podcast Martin Simpson0 min
- Episode 8: Brett Goldhawk, Managing Director @ Ziggurat BrandsPlanet Driven Brands Podcast Brett GoldhawkBrett is a global brand and innovation specialist, who also happens to lead Ziggurat brands, an innovative brand and design agency.Brett is a seasoned 'Clubhouse' leader, and has had many discussions on the subject of sustainability alongside what he prefers to call 're-generation'Here Brett takes us on a walk through his mind whereby he deliberates on the barriers associated with going green and eulogises over those that have shown leadership in this area, picking out @Brewdog and @Lost Lager for praise.Brett has a unique take on the world of brands and our responsibilities. He is also very honest about the difficulties, we face as consumers, to live up to this challenge.As he says: "People bring up bio-diversity, Global carbon budget, compostable, recycling, sustainable; and I sit there and go: 'I'm an Intelligent man and I don't understand a word you're saying!'"Brett like all our panellists, is passionate about how we tackle the big issues around brands' responsibilities to the planet and it's a fascinating picture he paints of what is happening and how he we can strive for improvement.Here, in Planet Driven Brands Podcast Brett Goldhawk, he shares his wisdom and experience with us.I think you'll love it and I certainly enjoyed the chat :)If you'd like to meet Brett digitally, here is the Zigurrat Website and this is his LinkedIn profileAbout The PodcastThe planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!We will highlight brands as drivers for change and the role they play as influencers.This is a library of useful content for all to share. It's our small contribution.If you enjoyed this please do tell someone!If you'd like to subscribe please do so here: SUBSCRIBERecruiting Thought LeadersWe want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!It may be a lofty aim; who knows, let’s find out.If you'd like to come on the show, I'd love to hear from youNic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!Here’s the RSS feed for the podcast should you wish to copy it!If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our showThanks for listening to the Planet Driven Brands Podcast Brett Goldhawk16 min
About Planet Driven Brands
From the publisher's feed
We are about changing the world, one brand at a time. It may sound a little pretentious but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that! We will…
highlight brands as drivers for change and the role they play as influencers. Planet Driven Brands™ will have a better purpose, a better reason-to-be, that will impact positively on the world in which we live. Planet Driven Brands™ are simply ‘out of this world’ – and so is this Podcast! We will be talking to brand owners, their agencies and influencers to give us their perspective on the planet and their impact on it. It will challenge us all to do better, to BE better! Our aim is to get both sides of the story, and to be as impartial as we can, but our aim is the recovery of the Planet and so it should be for everyone!