Planet Driven Brands

Planet Driven Brands

By Nic JonesBusinessEntrepreneurshipMarketingManagement
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Planet Driven Brands episodes

  • Episode 27: Sarah Luiz, Founder of Positive Impact Entrepreneurs
    Planet Driven Brands Podcast Sarah Luiz.
    Sarah has many years experience in helping new businesses to develop in the sustainable space.
    From engaging universities and the entrepreneurs of the future, Sarah has set up a collaborative system that encourages innovation and entrepreneurship.
    And all with the aim of making a positive contribution.
    Today we hear how the we are in an era of great collaboration but also one that is in need of systemic change, for which she argues passionately.
    We also discuss waste and how innovation is shaping attitudes, which can make a difference and Sarah shares her admiration for brands such as Gousto and Hello Fresh whilst recounting an all-too-true tale of household waste created by Tesco's repeat ordering technology.
    It's fascinating to hear Sarah describe how businesses will be formed in the future and also, a little worryingly, how the big corporates of today are managing to adapt.
    As she says
    We are at a point now in the world, where even corporates are saying, OK, we can't innovate. We are too big to make the changes that we need to support these sustainability goals.
    Sarah like all our panellists, is passionate not only about her role but the role everyone is playing in creating a better future.
    Here, in Planet Driven Brands Podcast Sarah Luiz shares this passion and experience with us.
    I think you'll love it and I certainly enjoyed the chat :)
    If you'd like to meet Sarah digitally here is her LinkedIn profile
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!
    We will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast Sarah Luiz.
    12 min
  • Episode 11: Martin Simpson, SVP Europe @ Marks Brand Design
    Planet Driven Brands Podcast Martin Simpson. Martin is a designer by trade but is so much more than that as an expert in the packaging process and brand strategy & activation. Here Martin takes through the moral maze that is our responsibility to be more sustainable and how that plays out in the world of...
    0 min
  • Episode 29: Belal Habib, Head of Global Brand Owner Collaboration @ Siegwerk
    Planet Driven Brands Podcast Belal Habib.
    Belal is a global packaging leader, currently residing at circular economy, sustainability experts Siegwerk. 
    His knowledge is second-to-none in the process, supply chain and manufacture of products and how we can change this system for the betterment of the Planet.
    Here Belal gives us a snapshot of what is possible, but cautions that we shouldn't expect too much too soon and that Brands are doing their best to accommodate consumer demands.
    He makes a very good case for plastic and the work being undertaken by WRAP,  whilst also making a plea for the systemic change in the way we deal with waste.
    First and foremost though Belal is passionate that we're all in this together.
    As he says:
    "Let's put our hands up and not blame just one particular industry for this issue that we're in. We're all in it together!"
    Here, in Planet Driven Brands Podcast Belal Habib shares this passion and experience with us.
    I think you'll love it and I certainly enjoyed the chat :)
    If you'd like to meet Belal digitally here is his LinkedIn profile
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!
    We will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast Belal Habib.
    12 min
  • Episode 10: Isabel Lydall, Founder @ Curiosity & Clarity
    Planet Driven Brands Podcast Isabel Lydall Isabel is a consumer insights and branding specialist who runs her own consultancy, Curiosity & Clarity, which is not only a brilliant name but encompasses Isabel’s brilliant mind into delivering direction to her clients Isabel takes us on a journey through a cornucopia of topics surrounding responsibilities of not...
    0 min
  • Episode 9: Jo Coombes, Project Director @ AdGreen
    Planet Driven Brands Podcast Jo Coombes Jo is the project Director of AdGreen which helps both agencies and clients achieve sustainability in their creative production endeavours. As they say on the website: “At AdGreen we unite the advertising industry to eliminate the negative environmental impacts of production”. Jo takes us through the journey she has...
    0 min
  • Episode 8: Brett Goldhawk, Managing Director @ Ziggurat Brands
    Planet Driven Brands Podcast Brett Goldhawk Brett is a global brand and innovation specialist, who also happens to lead Ziggurat brands, an innovative brand and design agency. Brett is a seasoned ‘Clubhouse’ leader, and has had many discussions on the subject of sustainability alongside what he prefers to call ‘re-generation’ Here Brett takes us on...
    16 min
  • Episode 26: Claire Smith, Vegan Entrepreneur & Impact Investor @ Beyond
    Planet Driven Brands Podcast Claire Smith.
    Claire is a leader in the sustainable, plant-based, ethical investment community
    Today we capture her journey, through investment banking to set up the fast growing Beyond group which consists of Beyond Investing, Beyond Animal, Beyond Impact Investors and the Beyond Cruelty Foundation.
    It's fascinating to hear how Claire saw that what she was doing was not the right path and as a result set about to change the system.
    This is what she has done.
    If you're interested in the investment path for new, growing, ethical brands and businesses this is a must listen.
    Find out why and how she did it and where she sees it going.
    There is so much to do, but Claire is leading the way and is an ardent advocate for a better planet based on eliminating animal cruelty.
    As she points out: "I actually see the future not just being about replacing animal proteins but improving the quality and sustainability of food enormously!"
    Claire  like all our panellists, is passionate not only about her role but the role everyone is playing in creating a better future.
    Here, in Planet Driven Brands Podcast Claire Smith shares her passion and experience with us.
    I think you'll love it and I certainly enjoyed the chat :)
    If you'd like to meet Claire digitally here is her LinkedIn profile
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!
    We will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast Claire Smith.
    16 min
  • Episode 7: Tina Fegent, Marketing Procurement Consultant
    Planet Driven Brands Podcast Tina Fegent Tina is the founder of a consultancy in her own name and has dedicated herself to helping both agencies and clients achieve value in their creative endeavours. Part of that responsibility is to hold us to account for our claims to be sustainable. In this episode we discuss how...
    0 min
  • Episode 16: Elin Roberts, Co-Founder & Head of Marketing @ Better Nature
    Planet Driven Brands Podcast Elin Roberts.
    Elin is leading the brand building for Better Nature Foods as they transition from start-up, through crowdfunding and scale-up.
    Here she shares her mission and the road to building a brand that is "genuinely engaging and relatable"
    In this podcast we learn how Better Nature started and the journey they have been through.
    It's a great story for anyone thinking of following in their footsteps.
    We also learn about the wonder that is Tempeh  and how the founders discovered and developed it.
    Elin, like all our panellists, is passionate about her business and the role it is playing in creating a better future.
    As she points out: "We all just agreed we wanted to create a world that is better for people, the planet, and animals!"
    Here, in Planet Driven Brands Podcast Elin Roberts she shares her passion and experience with us.
    I think you'll love it and I certainly enjoyed the chat :)
    If you'd like to meet Elin digitally, here is Better Nature website and this is her LinkedIn profile
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!
    We will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast Elin Roberts
    0 min
  • Episode 24: Bobi Carley, Head of Media and Diversity & Inclusion Lead @ ISBA
    Planet Driven Brands Podcast Bobi Carley.
    Bobi is a highly experienced media and advertising professional who I have had the pleasure of knowing for over 25 years!
    Bobi is now heading up media at advertisers representative group ISBA and most interestingly for us, she is also the lead on diversity and inclusion, which within the advertising industry has been a particular 'conundrum' for many years and has most recently been brought into clear focus with the publishing of the 'All In Census' which is a start in bringing the problem up close and personal.
    Bobi's journey is fascinating as she describes taking on her role by accident and how, through monumental impacts such as George Floyd, it has taken over. She takes us through the work being done, the pushback and the work still to be done in an industry fashioned on a network, which can only be described as 'unhealthy' in its longstanding approach to diversity.
    There is so much to do, but there are small steps happening which will affect big change.
    She's excited that brands such as Nationwide, GSK and Mars have stood up to the challenge and is as excited by the collaborative approach, as she points out: "What's brilliant about inclusivity and diversity is the non-competitive element to it; that everybody, really genuinely, wants to work to change this industry!"
    So true, I love it. Count me in as an advocate!!
    Bobi's  like all our panellists, is passionate not only about her role but the role everyone is playing in creating a better future.
    Here, in Planet Driven Brands Podcast Bobi Carley shares her passion and experience with us.
    I think you'll love it and I certainly enjoyed the chat :)
    If you'd like to meet Bobi digitally here is her LinkedIn profile
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!
    We will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast Bobi Carley.
    12 min

About Planet Driven Brands

From the publisher's feed

We are about changing the world, one brand at a time. It may sound a little pretentious but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that! We will…