Planet Driven Brands

Planet Driven Brands

By Nic JonesBusinessEntrepreneurshipMarketingManagement
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Planet Driven Brands episodes

  • Episode 45: Sharon Brunt, Chief Brand Activist & Founder @ Be More Girl
    Planet Driven Brands Podcast Sharon Brunt.
    Sharon is a purpose driven brand champion.
    She has lead agency & brand relationships based on sustainability and making a positive impact.
    Her words are important. Not just because she can describe the link between higher purpose and a better world, but that she is walking the walk.
    Sharon is the Founder of Be More Girl, which is dedicated to 'serving women better'.
    Hear about her passion for demanding that women's issues be heard in all walks of life.
    Sharon really cares and her empathy shines through.
    She wants a better world for all of us and is keen that brands play their part in a positive way.
    A couple of brands get the Sharon seal of approval - Persil and Body Shop, both pioneers also!
    And of course we don't get away with ignoring our own roles in this, as she says:
    "We're all citizens of this world, we can't just take. And actually that's exactly what we've been doing; We've been taking, taking, taking taking!"
    Here, in Planet Driven Brands Podcast Sharon Brunt shares some powerful thoughts as to how we can go from take to give!
    If you'd like to meet Sharon digitally here is her LinkedIn profile
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time.
    Brands have positive impacts on consumers and we want to bottle that!
    We will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast Sharon Brunt.
    14 min
  • Episode 44: COP 26 Special. James Levelle, Filmmaker & Adventurer
    Planet Driven Brands Podcast James Levelle.
    This is our COP26 special. Created to talk about the key issues but also to allow James to tell his sustainable story.
    James undertook an epic journey for the previous climate conference set for Santiago Chile.
    At least, that was where it was supposed to be...
    ...listen to how he set out to help tell the climate story of the young people of the world.
    How he got half way to his destination only to find the venue had been switched to Madrid.
    And then what happened next!
    This is his personal sustainable story. Fortunately he filmed it all and his 'climate crisis documentary' can be found at Race For Future.
    James is definitely the most energetic podder I have come across.
    As an environmental filmmaker and adventurer James has seen it all.
    He has used this superpower to create challenges to help alert the rest of us to what is happening to our Planet.
    Positive by nature James aligns us with the fact that as humans there is nothing we can't do, but we have to get on with it, and as he says:
    "I think this is absolute crunch time for us to start changing the way we live, changing our relationship with the natural world and changing our relationship with each other!"
    Here, in Planet Driven Brands Podcast James Levelle shares a terrific story!
    If you'd like to meet James digitally here is his LinkedIn profile
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time.
    Brands have positive impacts on consumers and we want to bottle that!
    We will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast James Levelle.
    14 min
  • Episode 43: Kati Ohens, CEO & Founder @ Plantcraft
    Planet Driven Brands Podcast Kati Ohens.
    Kati has an emotional story to tell. You'll be amazed at how her new dog helped her turn vegan...
    ...and then how she started her zen-like entrepreneurial journey to the Plantcraft brand she now leads.
    Apparently Kati 'makes meat out of green bananas'!
    Find out also about how she describes her consumers as a 'beautiful generation'.
    Kati is an advocate of the proteinaholic view of the world and thanks Johan Rockstrom from Stockholm Resilience for her switch to where she is now
    For Plantcraft the mission is simply to 'empower people to make their own choices' as they deliver plant-based deli foods which are also healthy.
    And it's not about the money. As Kati says:
    "It's not an existence anymore, where we can just do things for profit or money or short term gains !"
    Here, in Planet Driven Brands Podcast Kati Ohens shares some powerful thoughts as to how we can guard against doing just that!
    If you'd like to meet Kati digitally here is her LinkedIn profile
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time.
    Brands have positive impacts on consumers and we want to bottle that!
    We will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast Kati Ohens.
    12 min
  • Episode 42: Euan Jarvie, EMEA President @ IRI Worldwide
    Planet Driven Brands Podcast Euan Jarvie.
    At the time of recording Euan was the CEO, UK & Ireland at Advertising giant Dentsu Aegis.
    Euan is passionate about the societal and cultural shift that is required for change and he explains the Black Lives Matter effect on the public opinion - "intolerant of intolerance"
    With over 30 years experience leading client service agencies, Euan's insight is crucial as the industry goes through change.
    Here is his story; whereby he has travelled from being the 'token jock' to learning about 'real' prejudice from his own mentor, "a black lady from SE London"
    These experiences have helped form strong opinions on how advertising tackles its own problems of prejudice and (lack of) diversity.
    In doing so he projects his own mantra - #Contribution-not-commnetary.
    He wants clients to 'stop talking about doing good, but not doing better' and warns that competition and commercialism in contracts is actually holding back evolution and progress in achieving sustainable goals.
    His family and many colleagues have played an important part in his story and as he says:
    "You're only here for a short period of time. Be that in a career or in life in total and therefore your only real responsibility is not to muck it up for the people coming after you!"
    Here, in Planet Driven Brands Podcast Euan Jarvie shares some powerful thoughts as to how we can guard against doing just that!
    If you'd like to meet Euan digitally here is his LinkedIn profile
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time.
    Brands have positive impacts on consumers and we want to bottle that!
    We will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast Euan Jarvie.
    15 min
  • Episode 41: Jason Gibb, Founder @ Bread & Jam
    Planet Driven Brands Podcast Jason Gibb.
    Jason has a most fascinating story to tell.
    His journey from scientist, to TV producer (Scrapheap Challenge), through Olive Oil producer and finally to founder of 'Bread & Jam' is told through the lens of an underlying mission, in his life, to help others.
    Bread & Jam is the epitome of what Jason is all about and it was the Olive Oil experience that helped create it.
    Concerned by the lack of help for food industry start-ups he set about creating a platform of his own.
    And, after 'meeting his tribe' at a number of UK trade shows, B&J was born...!
    B & J has grown into one of the 'must attend' festivals in the food calendar.
    Furthermore, he has created the  Food Hub Directory as an additional resource for budding brands.
    We hear how Jason has done it and what his mission is for the future.
    Jason is driven by how he and his businesses interact with, and impact, the planet.
    As he says:
    "Outside of Bread & Jam my ambition is to do something with my life where I come home at the end of the day and I kinda feel like I've done something positive!"
    Here, in Planet Driven Brands Podcast Jason Gibb shares why we kind of believe he is already doing this!
    If you'd like to meet Jason digitally here is his LinkedIn profile
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!
    We will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast Jason Gibb.
    13 min
  • Episode 40: Zoe Binning, Welsh Wedding Consultant & Co-Founder @ Wild Roots Kitchen
    Planet Driven Brands Podcast Zoe Binning.
    Zoe is a 'force of energy' in her field!
    Her energy comes from a burning desire to put sustainability first and build businesses that reflect this.
    Here she tells her plant-based story of how she found the wedding & catering business so frustrating, that she was determined to move it from its over-reliance on 'single-use'.
    We also chat about the food in the service industry .
    We learn how in setting up Wild Roots Kitchen, Zoe is again leading the way by putting plant-based at the heart of her menu.
    Zoe has been visionary in changing her businesses to put sustainability at their core.
    She is excited that others are following in her footsteps.
    As she says:
    "There's a real influx of newer, younger, more exciting businesses that are looking Planet and people first and realising if they do that properly the profits will come!"
    Zoe, like all our panellists, is passionate about her role plus the role everyone is playing in creating a better future.
    Here, in Planet Driven Brands Podcast Zoe Binning shares this passion and her experiences with us.
    I think you'll love it and I certainly enjoyed the chat :)
    If you'd like to meet Zoe digitally here is her LinkedIn profile
    About The Podcast
    The Planet Driven Brands Podcast is a library of thought leadership and insight into brands and their responsibility to the welfare of the planet.
    This is about changing the Planet, one brand at a time.
    We know brands have positive impacts on consumers and we want to bottle that!
    In our pod we will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast Zoe Binning.
    13 min
  • Episode 39: Jim Holland, Co-Founder & CEO @ Rewards.Earth
    Planet Driven Brands Podcast Jim Holland.
    Jim is is on a mission, driven by 2 things:
    Creating forests around the world and providing support to veterans in the UK.
    He is the leader of Rewards.earth a consumer led proposition whereby businesses can reward their customers and employees.
    In return, Rewards.earth provides the simple, yet vital act of planting trees, offsetting CO2 in the process!
    Jim is going to 'save the planet one tree at a time'.
    And on top of this the 'planting' workforce in the UK is made up of veterans, creating a space for them to heal.
    What better place than the earth's natural environment.
    Jim is driven by both of these outcomes and his sustainable project has the potential to help many millions of people.
    As he says:
    "What we're doing will have an impact on millions and millions of people in the future and short term just helping those veterans out in the UK, is just mentally a delightful place to be!"
    Here, in Planet Driven Brands Podcast Jim Holland shares this passion for trees and the environment and how business can help
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!
    We will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast Jim Holland.
    12 min
  • Episode 36: Emeline Fellus, FReSH Director @ World Business Council for Sustainable Development
    Planet Driven Brands Podcast Emeline Fellus.
    Emeline is a global leader in sustainable diets within WBCSD, who have for more than 2 decades been demonstrating leadership with its work on Climate, Energy, circular economies, food and nature and now in helping 'redefine capitalism'.
    Emeline makes a call for systemic change in our eating habits and describes how consumers need help in doing this - 'we shouldn't be scared of changing, but of NOT changing'!
    Our food systems need a re-balancing and Emeline describes her view on what actually constitutes a 'sustainable' diet.
    She points out that there is no one single answer due to the varying aspirational demands of cultures, but she believes that everyone needs to act!
    It is clear this movement needs leaders and Emeline mentions Paul Polman and Emmanuel Faber as such, alongside groups such as WHO and FAO.
    It is these people we need to turn to push us to make the steps to change and that this is urgent. As she says:
    "It's if we redirect the subsidies to actually support the better production practices and the better food, I think it would really be able to do a service to the planet and the people and as quickly as possible, because we're running out of time!"
    Emeline, like all our panellists, is passionate not only about her role but the role everyone is playing in creating a better future and here she spells out many of the steps we simply must be taking, before we run out of time.
    Here, in Planet Driven Brands Podcast Emeline Fellus shares this passion and her experiences with us. She also helpfully describes what FReSH actually is!
    I think you'll love it and I certainly enjoyed the chat :)
    If you'd like to meet Emeline digitally here is her LinkedIn profile
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!
    We will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast Emeline Fellus
    16 min
  • Episode 31: Amanda Rolat, Founder @ Bramble
    Planet Driven Brands Podcast Amanda Rolat.
    Amanda has a fascinating story to tell!
    She didn't set out to tun a pet food company, but the devastating loss of her beloved dog Harry to cancer, got her to investigating the pet food market.
    What she found out left her feeling that she needed to do something and Bramble was born.
    Today we hear how Amanda developed a clean and healthy vegan pet food product that is not only sustainable for the planet, but crucially is also much better for her dogs (Bryn & McGruff)
    Amanda's passion is second to none, but furthermore so is her knowledge and she really believes we all have a role in challenging the status quo in how our pets' food is being prepared and marketed. As she says:
    "I think it's a really great time to drive a much broader conversation looking at what we're told and really beginning to question the veracity of those claims and what our pets really need!"
    Amanda like all our panellists, is passionate not only about her role but the role everyone is playing in creating a better future.
    Here, in Planet Driven Brands Podcast Amanda Rolat shares this passion and experience with us.
    I think you'll love it and I certainly enjoyed the chat :)
    If you'd like to meet Amanda digitally here is her LinkedIn profile
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!
    We will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast Amanda Rolat.
    14 min
  • Episode 35: Dr Daniel Stewart, Co-Founder & CEO @ ViridiCO2
    Planet Driven Brands Podcast Dr Daniel Stewart.
    Dr Dan, As I will call him, is the founder and CEO of ViridiCO2, which you may not have heard of, but you simply must learn about!
    It has an amazing vision:
    We turn CO2 into tailored chemical intermediates, increasing sustainability and closing the carbon loop
    How do you turn carbon dioxide, the output from fossil fuels, into everyday products, and in the meantime take that CO2 out of the chain?
    This is where you find out!
    You don't need to be a professor of chemistry to understand what Dan is saying, because he explains it so succinctly.
    It is fair to say I was absolutely blown away by what he has to say.
    Dan has lived his life contemplating the climate crisis and is determined to do something about it.
    As he says:
    "I've grown up with the climate issue and if I can have any impact at all on bringing about change or advances in the way we produce everyday items in order to reduce the carbon footprint associated with it, then I'll be happy!"
    Here, in Planet Driven Brands Podcast Dr. Daniel Stewart shares this passion for carbon neutrality and what he's doing about it.
    If you'd like to meet Dr Dan digitally here is his LinkedIn profile
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!
    We will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast Dr Daniel Stewart.
    16 min

About Planet Driven Brands

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We are about changing the world, one brand at a time. It may sound a little pretentious but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that! We will…