Planet Driven Brands

Planet Driven Brands

By Nic JonesBusinessEntrepreneurshipMarketingManagement
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Planet Driven Brands episodes

  • Episode 55: Richard Steel & Jake Sargent, Founders @ ModelShopper
    Planet Driven Brands Podcast Richard Steel & Jake Sargent
    Our first double-act!
    Richard and Jake dovetail to tell the compelling story of the sustainability of the shopper journey...
    ...And what they at ModelShopper are doing about it.
    Hear them discuss how we can really only get this done through brands, retailers and consumers collaborating.
    We call out for leadership, with less 'blah, blah, blah'!
    For example,  as Richard says:
    "Five years time is halfway to 2030 and we know we've got to get to that finishing post in a completely different shape!"
    Here, in Planet Driven Brands Podcast Richard Steel & Jake Sargent ares refreshingly honest about where the business of sustainable shoppers currently stands
    If you'd like to meet Richard or Jake digitally here are their LinkedIn profiles: Richard, Jake
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time.
    Brands have positive impacts on consumers and we want to bottle that!
    We highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast Richard Steel & Jake Sargent.
    14 min
  • Episode 54: Michele Simon, Truth-Teller and Professional Trouble-Maker!
    Planet Driven Brands Podcast Michele Simon
    The headline says it all; This is how Michele describes herself!
    And her public persona doesn't bely this positioning.
    Fearlessly honest, Michele has seen it all within the plant-based world and was the driving force and leader behind the Plant-Based Food Association in the USA.
    Her story is not to be missed and her frankness about the weaknesses of the 'Vegan story' and it's own hubris is challenging.
    She challenges us to get our heads out of the sand and see the world as it is.
    You'll agree or you'll get enraged!
    For example,  she says:
    "I think we need to be honest and not expect brands to save the Planet!"
    Here, in Planet Driven Brands Podcast Michele Simon is refreshingly honest about where the business of Plant Based currently stands
    If you'd like to meet Michele digitally here is her LinkedIn profile
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time.
    Brands have positive impacts on consumers and we want to bottle that!
    We will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast Michele Simon.
    15 min
  • Episode 53: Sandra Pickering, Founder, CEO, NED
    Planet Driven Brands Podcast Sandra Pickering
    Sandra is a 'purpose guru'!
    She is  a leader in the world of brands and storytelling and has been empowering boardrooms globally on how the pieces fit together to make commercial sense
    Furthermore, she can be considered a pioneer in the area of sustainability due to her work leading marketing at the Body Shop.
    Hear her describe how they showed the way for many brands and businesses to follow.
    Sandra's thoughts on brands and businesses making an impact should not be missed.
    And she finishes with how the story can be made to fit the reality.
    As she says:
    "So the story you need to tell is 'here's how your life will be better; Here's what's in it for you if you change your behaviour in some way'!"
    Here, in Planet Driven Brands Podcast Sandra Pickering gives us an honest assessment of how we should be making more impact.
    If you'd like to meet Ros digitally here is her LinkedIn profile
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time.
    Brands have positive impacts on consumers and we want to bottle that!
    We will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast Sandra Pickering.
    14 min
  • Episode 52: Rosamund Heathcote, Founder @ Borough Broth Co.
    Planet Driven Brands Podcast Ros Heathcote
    Ros leads an organic, sustainable B-Corp food business
    Her journey through her own health solutions lead to the Borough Broth Company.
    Hear what she says and revel in how she was able to build a sustainable business from juts a few bones and a recipe!
    It may be against the grain for many but Ros passionately defends organic agriculture.
    Agree or not, you should listen!
    Ros is determined that Borough Broths will always be held to the highest standards.
    As she says:
    "I've really had to enforce that I under no circumstance will go away from being organic!"
    Here, in Planet Driven Brands Podcast Ros Heathcote gives us a first hand into life as a confirmed Organic producer.
    If you'd like to meet Ros digitally here is her LinkedIn profile
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time.
    Brands have positive impacts on consumers and we want to bottle that!
    We will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast Ros Heathcote.
    14 min
  • Episode 51: Andrea Canepa, Co-Founder @ Eutopia
    Planet Driven Brands Podcast Andrea Canepa
    Andrea is a data scientist and self-identified 'geek'.
    The result: he's building @Eutopia:
    The largest AI-powered database of green startups in Europe
    Hear how Andrea is capturing a huge library of 'sustainable' businesses to help inform investors, governments and the rest of us!
    It's data intelligence for green innovation.
    Eutopia is ahead of it's time but will soon be known for the fantastic library of crucial information it holds.
    As Andrea says:
    "I am positive because there is change and even if we are going to get it later and scary, at least we are doing it. It would be scarier if nobody was doing anything!"
    Here, in Planet Driven Brands Podcast Andrea Canepa gives us a first hand description of Eutopia and an insight into why it is so crucial!
    If you'd like to meet Andrea digitally here is his LinkedIn profile
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time.
    Brands have positive impacts on consumers and we want to bottle that!
    We will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast Andrea Canepa.
    14 min
  • Episode 50: Nic Jones + Guests & Contributors @ The Planet Driven Brands Podcast
    Planet Driven Brands Podcast @50 Nic Jones
    50th Episode Celebratory Highlight Reel!
    Please come with me on journey through 50 stories, which have lit up my year since launching in April.
    The pods or 'chatpods' as I like to call them have been unbelievably enlightening and insightful.
    I never dreamt I would have such a diverse and brilliant selection of fellow chatters, who have given up their time to tell their stories.
    Everyone has been passionate, knowledgeable, patient of my probing and I can honestly say we've had an absolute blast!!
    This pod has me chatting a bit more than usual but I also use clips from many of my guests to highlight what we've achieved.
    I'm grateful to so many people contributing to the small steps that we alll need to make.
    As I say:
    "Sustainability is such an enormous topic. If I've helped in any way condense that into edible chunks, I'm delighted!!"
    Here, in Planet Driven Brands Podcast @50 Nic Jones has the chance to reflect on a memorable first 50 pods!
    If you'd like to meet Nic digitally here is his LinkedIn profile
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time.
    Brands have positive impacts on consumers and we want to bottle that!
    We will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast @50 Nic Jones.
    14 min
  • Episode 49: Toni Vernelli, International Head of Marketing @ Veganuary
    Planet Driven Brands Podcast Toni Vernelli.
    The rise of Veganuary has been phenomenal.
    From just 3,000 participants just over 5 years ago, they can now boast over 600,000!
    So who better to tell this story than Toni, who heads up global marketing and communication.
    Hear what drove Toni's journey and how she is leading in steering the organisation to even greater global reach.
    In Veganuary's world there is no dogma, no rules, just encouragement and help.
    It is fair to say that Veganuary changes lives for the better and not only people but animals and planet too, as she says:
    "You literally cannot fail; If that's your ambition at the beginning, 'I want to make a difference, I want to reduce my carbon impact etc' then any step you take on that path will have a result!"
    Here, in Planet Driven Brands Podcast Toni Vernelli shares her passion for veganism and people, animals and planet.
    To sign up for Veganuary 2022 - Click Here
    If you'd like to meet Toni digitally here is her LinkedIn profile
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time.
    Brands have positive impacts on consumers and we want to bottle that!
    We will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast Toni Vernelli.
    14 min
  • Episode 48: James McInnes, Co-Founder & CEO @ Odd Burger
    Planet Driven Brands Podcast James McInnes.
    James is a leader, and with that comes responsibility.
    James is thriving in this environment, which has spawned the growing success that is Odd Burger, Canada's first plant-based burger joint!
    On this show, James reveals the key drivers of change and what made him and his plant-based brand.
    We get an insight into James and his quest to create a more sustainable planet.
    He is convinced that brands play a critical role in how we will change and evolve.
    But furthermore he believes modern culture needs seismic, societal change.
    He is a passionate advocate that everything is in 'the taste' and that plants are the solution.
    This is his mission and he wants all of us to follow,  as he says:
    "I love that other people are also celebrating plants just as they are, because they're great. We need more of this in the World, for sure!"
    Here, in Planet Driven Brands Podcast James McInnes shares some of his thoughts on how we need cultural change and more plants in our diet.
    If you'd like to meet James digitally here is his LinkedIn profile
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time.
    Brands have positive impacts on consumers and we want to bottle that!
    We will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast James McInnes.
    12 min
  • Episode 47: Shannon Falconer, CEO @ Because Animals
    Planet Driven Brands Podcast Shannon Falconer.
    Shannon is a true pioneer, pushing at the boundaries of what is feasible.
    Cultured meat is a phenomenon in the making and Shannon is leading the way in developing this for our pets.
    And it's sustainable credentials are overpowering.
    Hear what drove Shannon to use her scientific skill to build the Because Animals project.
    And why she chose pets ahead of humans!
    Also, for us uninitiated, we get a fools guide to cultured meat and its possibilities
    Its a divisive subject for many, but her message is pretty simple, as she says:
    "Cultured meat is meat. It is not a meat alternative; what cultured meat is, it is a type of meat made in an alternative way!"
    Here, in Planet Driven Brands Podcast Shannon Falconer shares some of her thoughts on animal rights and how we can change our food system to alleviate this.
    If you'd like to meet Shannon digitally here is her LinkedIn profile
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time.
    Brands have positive impacts on consumers and we want to bottle that!
    We will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast Shannon Falconer.
    13 min
  • Episode 46: Dr Carys Bennett, Senior Corporate Liaison @ PETA
    Planet Driven Brands Podcast Dr Carys Bennett.
    Carys is an animal rights advocate with a strong and powerful voice.
    Engaging with corporations towards a world less cruel to the animals upon it is a heck of a job.
    This is what Carys does!
    PETA has lead the way in shining a light on animal cruelty.
    In this chatpod we hear how Carys is taking this to the food and fashion industries and helping everyone to be better.
    As she points out, there is always an alternative to animals in the fabrics we choose or the food we eat.
    In a pod that is highly insightful, and a little emotional, we clearly establish the link between animal rights and sustainability.
    Her message continues to get through, as she says:
    "Our planetary boundaries are already being reached; we've really all got to take action and hats off to the hundred's, if not thousand's, of brands out there that are already doing fantastic things !"
    Here, in Planet Driven Brands Podcast Dr Carys Bennett shares some powerful thoughts on animal rights and how we can strive to end cruelty.
    If you'd like to meet Carys digitally here is her LinkedIn profile
    About The Podcast
    The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
    We are about changing the world, one brand at a time.
    Brands have positive impacts on consumers and we want to bottle that!
    We will highlight brands as drivers for change and the role they play as influencers.
    This is a library of useful content for all to share. It's our small contribution.
    If you enjoyed this please do tell someone!
    If you'd like to subscribe please do so here: SUBSCRIBE
    Recruiting Thought Leaders
    We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
    It may be a lofty aim; who knows, let’s find out.
    If you'd like to come on the show, I'd love to hear from you
    Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
    Here’s the RSS feed for the podcast should you wish to copy it!
    If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
    Thanks for listening to the Planet Driven Brands Podcast Dr Carys Bennett.
    14 min

About Planet Driven Brands

From the publisher's feed

We are about changing the world, one brand at a time. It may sound a little pretentious but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that! We will…