In this episode, Vienna and Ashley kick things off with a lighthearted introduction before diving into Ashley’s journey: how she entered the planner world and evolved her business over time. They discuss finding community within the industry and why mental health has become a central focus in both planning and product development. Ashley shares what really goes into creating a planner, the trial-and-error process behind building a brand, and how she decides which new products are worth pursuing. The conversation doesn’t shy away from the realities of inventory management and sales challenges, but it also highlights the importance of designing meaningful tools that genuinely support women’s mental well-being. As the episode unfolds, Ashley opens up about preparing for motherhood while running a business and her vision for balancing family life with future goals
Chapters
00:00 Introduction and Icebreaker
02:21 Ashley Shelly's Background and Business Evolution
06:13 Finding the Planner Community
10:53 Incorporating Mental Health into Planning
16:10 The Process of Creating a Planner
22:20 Trial and Error in Business
22:55 Deciding on New Products
26:04 Navigating Inventory and Sales Challenges
28:31 Creating Meaningful Products for Mental Health
33:07 Preparing for Motherhood and Business Balance
39:36 Future Goals: Balancing Family and Business
Ashley's links
Ashley's Instagram
Instagram: @viennaortizplans
TikTok: @viennaortizplans
Planner Talk Podcast: https://podcasts.apple.com/us/podcast/planner-talk-podcast/id1545295618
Paper World Stationery Expo: www.paperworldstationeryexpo.com
Paper World Stationery Expo Instagram: @paperworldexpo
CONTACT ME:
[email protected]