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A behind the scenes chat with the founders of Paper World Stationery Expo Vienna, Flavia & Emma.
Get your tickets to the expo
Follow Paper World on Instagram
Instagram: @viennaortizplans
TikTok: @viennaortizplans
Planner Talk Podcast: https://podcasts.apple.com/us/podcast/planner-talk-podcast/id1545295618
Paper World Stationery Expo: www.paperworldstationeryexpo.com
Paper World Stationery Expo Instagram: @paperworldexpo
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Vienna Ortiz shares her journey into the world of journaling, exploring the recent TikTok trend of Louise Carmen traveler's notebooks, and her creative experiments with DIY journal covers and fountain pens. She reflects on the therapeutic and grounding aspects of journaling, encouraging listeners to reconnect with their creativity and try new hobbies.
Chapters
00:00 Introduction and Exciting Updates
03:29 The Journal Talk Craze
06:25 DIY Journaling Adventures
09:11 Exploring New Creative Spaces
12:02 Reflection on New Hobbies
15:18 Integrating Planning and Journaling
Instagram: @viennaortizplans
TikTok: @viennaortizplans
Planner Talk Podcast: https://podcasts.apple.com/us/podcast/planner-talk-podcast/id1545295618
Paper World Stationery Expo: www.paperworldstationeryexpo.com
Paper World Stationery Expo Instagram: @paperworldexpo
CONTACT ME:
In this episode, Vienna and Ashley kick things off with a lighthearted introduction before diving into Ashley’s journey: how she entered the planner world and evolved her business over time. They discuss finding community within the industry and why mental health has become a central focus in both planning and product development. Ashley shares what really goes into creating a planner, the trial-and-error process behind building a brand, and how she decides which new products are worth pursuing. The conversation doesn’t shy away from the realities of inventory management and sales challenges, but it also highlights the importance of designing meaningful tools that genuinely support women’s mental well-being. As the episode unfolds, Ashley opens up about preparing for motherhood while running a business and her vision for balancing family life with future goals
Chapters
00:00 Introduction and Icebreaker
02:21 Ashley Shelly's Background and Business Evolution
06:13 Finding the Planner Community
10:53 Incorporating Mental Health into Planning
16:10 The Process of Creating a Planner
22:20 Trial and Error in Business
22:55 Deciding on New Products
26:04 Navigating Inventory and Sales Challenges
28:31 Creating Meaningful Products for Mental Health
33:07 Preparing for Motherhood and Business Balance
39:36 Future Goals: Balancing Family and Business
Ashley's links
Ashley's Instagram
Instagram: @viennaortizplans
TikTok: @viennaortizplans
Planner Talk Podcast: https://podcasts.apple.com/us/podcast/planner-talk-podcast/id1545295618
Paper World Stationery Expo: www.paperworldstationeryexpo.com
Paper World Stationery Expo Instagram: @paperworldexpo
CONTACT ME:
Summary
In this episode of the Planet Talk Podcast, Vienna Ortiz delves into the complexities of the planner community, discussing the negative aspects of cancel culture, mean girl energy, and the impact of online behavior. She shares her personal experiences with harassment and emphasizes the importance of accountability and healthy communication within the community. Vienna advocates for a shift towards a more supportive and inclusive environment, encouraging listeners to reflect on their own actions and the culture they contribute to.
Chapters
00:00 Welcome to Planet Talk Podcast
02:03 The Reality of the Planner Community
04:56 Understanding Cancel Culture
10:34 The Impact of Mean Girl Energy
12:59 Policing in the Planner Community
16:19 Harassment vs. Healthy Accountability
18:15 Personal Experience with Harassment
30:28 The Need for Change in 2026
Instagram: @viennaortizplans
TikTok: @viennaortizplans
Planner Talk Podcast: https://podcasts.apple.com/us/podcast/planner-talk-podcast/id1545295618
Paper World Stationery Expo: www.paperworldstationeryexpo.com
Paper World Stationery Expo Instagram: @paperworldexpo
CONTACT ME:
In today's episode, Vienna Ortiz interviews Ilysse Ratner, a project manager and content creator behind 'Plan With Elise.' Ilysse shares her journey into the planner community, which began in 2018 when she sought a creative outlet from her digital work life. She emphasizes the importance of embracing imperfections in planning and time management, especially as she prepares for her upcoming wedding. The discussion delves into Ilysse's approach to budgeting, time management, and her recent success as an author of two books focused on saving and budgeting strategies. Ilysse highlights the psychological aspects of spending and the importance of setting realistic financial goals, encouraging listeners to track their spending and make informed decisions about their finances.
Chapters
00:00 Introduction to Ilysse Ratner
00:48 Finding the Planner Community
06:02 Time Management Strategies
12:04 Understanding Budgeting and Spending Psychology
23:06 The Importance of Saving and Setting Goals
39:04 Holiday Spending and Sinking Funds
48:57 Teaching Kids About Money Management
56:00 Closing Thoughts and Future Plans
Get in touch with Ilysse
Instagram: @viennaortizplans
TikTok: @viennaortizplans
Planner Talk Podcast: https://podcasts.apple.com/us/podcast/planner-talk-podcast/id1545295618
Paper World Stationery Expo: www.paperworldstationeryexpo.com
Paper World Stationery Expo Instagram: @paperworldexpo
CONTACT ME:
🎤 Are you planning for perfection or purpose?
In this episode of Planner Talk Podcast, we dive into the fine line between planning as a creative outlet and planning as a performance. It’s easy to get caught up in the aesthetics, but the real magic happens when we focus on what truly matters.
Instagram: @viennaortizplans
TikTok: @viennaortizplans
Planner Talk Podcast: https://podcasts.apple.com/us/podcast/planner-talk-podcast/id1545295618
Paper World Stationery Expo: www.paperworldstationeryexpo.com
Paper World Stationery Expo Instagram: @paperworldexpo
CONTACT ME:
Summary
In this engaging conversation, Vienna Ortiz and Iesha explore their journeys into the planner community, discussing the evolution of planning, the impact of social media, and the importance of inclusivity. They share personal anecdotes about their experiences with trends like washi tape and the shift from Instagram to TikTok. Iesha offers advice for newcomers and reflects on her role as a consultant for Cloth and Paper, emphasizing the need for a personalized approach to planning. The discussion concludes with predictions for the future of the planner community, highlighting the blend of journaling and planning styles.
Chapters
00:00 The Journey into the Planner Community
06:01 The Influence of Social Media on Planning
11:57 Navigating Changes in Social Media
17:36 Understanding TikTok's Unique Culture
23:00 Iesha's Journey with Cloth and Paper
29:59 The Balance of Advocacy and Enjoyment in Planning
38:49 Customizing Planning for Individual Needs
49:19 Transitioning to Project Management
56:55 The Intersection of Journaling and Planning
Connect With Iesha
All of her links
Let's Connect
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Summary
In this episode of the Planet Talk Podcast, Vienna Ortiz discusses the feelings of disorientation and overwhelm that often accompany the week between Christmas and New Year. She emphasizes the importance of giving oneself grace during this time, recognizing the pressures of preparing for the new year, and the impact of perfectionism on goal setting. Vienna encourages listeners to embrace fresh starts throughout the year, not just on January 1st, and shares practical tips for maintaining routines and managing holiday stress.
Chapters
00:00 Welcome and Reflections on Time
01:19 The Lost Week: Navigating Post-Christmas Disorientation
04:14 Preparing for the New Year: The Pressure to Change
07:06 Perfectionism and the New Year: Breaking the Cycle
09:53 Fresh Starts: Opportunities Beyond January 1st
12:44 Practical Tips for the Transition to the New Year
16:34 Closing Thoughts and Future Plans
Instagram: @viennaortizplans
TikTok: @viennaortizplans
Planner Talk Podcast: https://podcasts.apple.com/us/podcast/planner-talk-podcast/id1545295618
Paper World Stationery Expo: www.paperworldstationeryexpo.com
Paper World Stationery Expo Instagram: @paperworldexpo
CONTACT ME:
In this episode of the Planner Talk Podcast, Vienna Ortiz discusses the upcoming trends for 2026 in the planner community, emphasizing the shift towards minimalism and functional layouts. She explores the various types of planners people are using, the importance of choosing the right planner for personal needs, and the question of how many planners one should realistically use. Vienna encourages listeners to embrace their unique planning styles and not feel pressured by trends, highlighting the balance between functionality and enjoyment in planning.
00:00 Welcome and Introduction to 2026 Trends
01:00 Current Trends in the Planner Community
05:13 Choosing the Right Planner for 2026
09:10 How Many Planners Do You Really Need?
13:20 Embracing Personal Preferences in Planning
My Instagram
My YouTube Channel
Paper World Stationery Expo
Paper World Stationery Expo Instagram
You’ve officially fallen down the #PlannerTok rabbit hole — welcome! Suddenly your feed is filled with cozy desk setups, sticker hauls, and flawless weekly spreads… but where do you even start? In this episode, we’re breaking down the world of #PlannerTok — why it’s blowing up, what makes the planner community so addictive, and how you can find your place in it without getting overwhelmed (or broke).
From choosing your first planner system to avoiding the common newbie traps, I’ll walk you through everything you need to know to begin your planner journey with confidence. Whether you’re here for the creativity, the organization, or the calm that comes from pen on paper — this is your crash course into the planner world everyone’s talking about.
🎧 Tune in, take notes, and get ready to make your very first plan.
My Instagram
My YouTube Channel
Paper World Stationery Expo
Paper World Stationery Expo Instagram
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