From Product Idea to a Thriving Business

Planning a Physical Product Launch? Don’t Skip These 9 Steps


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Do you find yourself constantly shifting your launch timeline? Struggling to keep your product development on track—no matter how hard you try?

 

In this episode of *From Product Idea to a Thriving Business*, I walk you through my proven **9-step planning approach** that helps you build a realistic, reliable timeline for your physical product development project.

 

Whether you’re still refining your idea or already working with manufacturers, this episode will help you:

- Break your project into five clear and manageable phases

- Add structure, accountability, and clarity to your development journey

- Anticipate delays, holidays, and approval cycles *before* they cause disruption

- Make confident decisions about when (and if) to move forward with your product

 

This approach will save you time, money, and the mental stress of constantly shifting deadlines.

 

00:00 Welcome and Introduction

01:08 Common Challenges in Product Development

02:14 The Five Phases of Product Development

03:59 Detailed Steps for Effective Planning

06:04 Ensuring Accountability and Milestones

08:16 Leveraging Past Projects and Planning for Downtime

09:22 Final Tips and Workshop Invitation

11:14 Conclusion and Call to Action



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From Product Idea to a Thriving BusinessBy Marie-Louise Anthonissen


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