Its time for another annual 2 Regular Guys tradition. PLANNING for the new year. 2022 is going to be a great year for the Decorators Community. The challenges that the pandemic and other situations from 2020 and 2021 brought are going to make us stronger. Aaron and Terry are going to break down how they plan for the next year and we are excited to discuss with the #Regulators what the future will hold. It’s GO Time!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News * Aaron: Not news as much as it is a call for help. I am the new National Technical Committee Chairman for the National Skills USA Graphics Imaging - Sublimation Competition which is being held in Atlanta this year on June 23rd and 24th. If you are involved in the sublimation world, I need people to volunteer to judge, people to donate supplies, equipment, and any support possible. Please reach out to me by email. [email protected]. Anyone can and everyone should help as this is the future of our industry.Dad Joke: Another Christmas joke, this time from Lisa ShawWhy is Santa afraid to be stuck in the chimney?He has Claus-trophobia

Planning for 2022 Last Year…Aaron: Check Work/Life Balance - Prioritize Aaron: Are you checking the boxes for you? Aaron: Discover or Refine Your “Why”Terry: Purchasing new equipment, products and supplies in a continued Covid worldTerry: Let’s start firing! Customers, that is.Terry: What worked and didn’t work during the Covid year?2022Aaron: Have a ProcessJust committing to “planning” is a start, but you need more.What does planning mean for you? Put in on the calendar / make it a sacred appointmentInvolve other stakeholdersMake a repeatable process so you can get better at planning yearly. Terry: Look at the changes your business went through during the 2021 version of the Covid year, and determine which you want to keepSort of a repeat, but last year it was more of a crisis view of what works and what doesn’tSilver lining kind of thinkingLots of reevaluating going on right now about trade shows, etc.Aaron: What are the metrics you will be using to track your progress in 2022Planning is about improving the future before it happensTo manage it you have to have a tracking system / manage what you measureSkip the Vanity Metrics | Social Media Followers, Total Sales, # of CustomersTo be worth measuring it should equal (Consistent * Actionable Tactics = INCREASED Customer Satisfaction)Terry: Equipment purchases in 2022 - Lead times are real and not going awaySome examplesConveyor dryersHeat pressesPlastisol inksAaron: Set clear goals that include how much and by whenYou might have heard “Goal without a Plan is a Wish”, TRUE - Also a goal without a due date is just a dream.Must be able to be understood and able to be confirmed by a 3rd partyAfter setting goals, also include affirmations - Need to focus on what we want and act as it. - Affirmation guide free at https://oursuccessgroup.com/blocks/Also set what I call “Margins” - Basic actions you can take,