In this episode, email marketing expert Paul Gowder reveals his proven strategies for building genuine community through email.
Paul shares how he transformed his approach to email marketing five years ago, leading to dramatically improved results for his business. From crafting compelling lead magnets to creating segmented email sequences that drive engagement, Paul breaks down exactly how to turn cold subscribers into active community members who eagerly await your emails. Plus, he shares the inspiring story of how his intentional business structure allowed his family to visit Disney World 42 times before his daughter graduated high school!
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Episode Highlights
Why Paul believes email should be the core of your community building effortsThe power of segmentation in creating targeted, high-converting email sequencesSimple lead magnets that work better than fancy PDF downloadsHow to start conversations with subscribers that drive genuine engagementPaul's strategy for creating a 52-email sequence that consistently drives trafficWhy purging cold subscribers actually improves your email marketingHow Paul built a lifestyle business that prioritized family experiencesConnect with Paul
Website: PaulGowder.comEmail Marketing Resources: PaulGowder.com/email-toolsCourses and Coaching: PaulGowder.com/courses-and-coachingResources Mentioned
PaulGowder.com/email-tools - Paul's recommended email marketing toolsKit (formerly ConvertKit) - Paul's preferred email marketing platformConvertBox - Tool for delivering targeted email subscribe formsPowwows.com - Paul's website with over a million followersJab, Jab, Jab, Right Hook by Gary Vaynerchuk