The de minimis loophole is dead — and with it, an entire era of ultra-cheap international ecommerce. On this episode of The PlayAbly Podcast, we break down how the U.S. shutdown of duty-free imports from China and Hong Kong is triggering a seismic shift in DTC pricing, fulfillment, and strategy.

From $684 tariff bills on $355 PC orders to $20 phone cases being taxed like luxury goods, this isn’t a policy tweak — it’s an economic shockwave. We explore how rising import fees are forcing brands to rethink sourcing, invest in domestic fulfillment, and double down on retention marketing and customer loyalty programs.

Whether you’re a founder, growth marketer, or retention lead, you’ll learn:

• What the death of de minimis means for your margins
• Why Shopify retention strategies now matter more than ever
• How shoppable games and ecommerce gamification are helping brands increase AOV and loyalty
• Why local fulfillment, bundling, and VIP experiences are the next frontier

Tariffs are inflationary — and small brands will feel the burn first. The good news? When price is no longer your edge, experience becomes your moat. Tune in to learn how to future-proof your brand in the engagement economy.

🔔 Subscribe now — and stay ahead of 2026’s looming policy wave.

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.

What happens when you bet your customers on the weather — and still come out on top?

In this episode, we unpack one of the boldest WinBack campaigns we've ever run. Discover how MYPadL used PlayAbly to turn Seattle’s famously gloomy skies into a revenue-driving, customer-retaining spectacle — all tied to the 60th anniversary of pickleball.

Here’s what we break down:

• How a no-discount, no-ad-spend campaign drove 101 orders in 7 days
• Why weather-based promotions trigger emotional engagement and higher average order values
• The power of anticipation and community-building in retention marketing
• How PlayAbly absorbed all the campaign risk while delivering big wins
• And how this brand turned “disappointment” into delight with surveys and gift cards

From Shopify gamification to experiential ecommerce, this episode is a masterclass in marketing psychology and creative brand storytelling. If you’re exploring new angles in CRM marketing, VIP programs, or just looking for smarter ways to drive engagement — this one’s for you.

Tune in now and learn how weather, local history, and gamification came together to build a promotion customers couldn’t stop talking about.

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.

Black Friday 2025 is coming in hot—and this year, it's not just about who shouts the loudest, but who plans the smartest. In this episode of The PlayAbly Podcast, we break down the data-backed trends, key deadlines, and exact moves your ecommerce team needs to make in the next 72 hours to win.

We cover:

• What’s moving the needle this season (and what’s noise)
• The 6-lane strategy PlayAbly brands are using to drive profitable growth
• How to prep your mobile store, checkout speed, BNPL offer, and inventory play
• Why “best price of the year” badges and early VIP access are this year’s doorbusters
• What top-performing brands are doing before Nov 14 to drive LTV, not just GMV

Plus, we unpack the rise of porch piracy anxiety, curated early access, and how Shopify gamification and shoppable games
are helping teams grow faster—without racing to the bottom on price.

Want your team to launch smart this season? Share this checklist episode and run our 2-week ecommerce playbook—built for margin, momentum, and customer love.

🎯 Mentioned tools:

• PlayAbly
  
  
• VIP gamified experiences
  
  
• Custom-built ecommerce quizzes
  
  

Whether you’re focused on CRM marketing
, retention marketing
, or dialing in your customer loyalty programs
, this episode is your unfair advantage going into the busiest quarter of the year.

👂 Listen now, assign owners, and get moving—because the next 72 hours could define your entire Q4.

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.

In this episode of the PlayAbly Podcast, we dive into one of the most iconic—and controversial—marketing campaigns of all time: McDonald’s Monopoly.

From its debut in 1987 to its massive fraud scandal in the early 2000s and eventual comeback, McDonald’s Monopoly is a masterclass in gamified customer engagement. But what made it so effective? And what can modern ecommerce brands learn from it?

We cover:

• The history and mechanics of the Monopoly game
• Why the “Alternate Method of Entry (AMOE)” matters for legal sweepstakes
• The McMillions fraud scandal and how it shook the industry
• Behavioral psychology behind reward loops, scarcity, and collectibility
• Key takeaways for DTC brands looking to level up their customer journey

We also explore how ecommerce brands can replicate that kind of loyalty and repeat purchase behavior with tools like PlayAbly
— from shoppable games
to gamification rewards programs
and seasonal interactive campaigns.

🧠 Whether you're a Shopify brand, a retention marketer, or just a fan of marketing psychology, this episode will give you fresh ideas to make your brand more engaging and unforgettable.

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.

Welcome back to the PlayAbly podcast! In this episode, John and Kajal ask a question every ecommerce founder, brand marketer, and growth lead has faced:

Are conferences really worth the cost—or are they just expensive hype?

From mega-events like Shoptalk, INBOUND, and NRF to tightly curated niche summits and DTC-specific forums, we break down what kinds of conferences actually drive ROI—and which ones just burn your budget.

We share:

• Real stories of brands spending $25K on booths with zero follow-through
• Why sponsored attendees (yes, even at big-name events) might not be your buyers
• How some founders got better returns from VIP dinners than massive floor space
• When to sponsor vs. when to just attend
• The secret to stretching conference ROI with content, follow-up, and first-party data collection

We also talk about how tools like PlayAbly
can amplify your post-event engagement—whether through gamification eCommerce
strategies or building a gamification rewards program
that keeps leads and customers connected long after the conference ends.

✅ Plus: A practical checklist to help you choose smarter, prep better, and follow up like a pro.

If you’re tired of mistaking foot traffic for conversions and want your next event to actually move the needle—this one’s for you.

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.

Welcome back to the PlayAbly podcast. Shopping as we know it is about to radically change. Walmart—yes, that Walmart—just announced a major partnership with OpenAI to let customers shop directly through ChatGPT using Instant Checkout. That means product recommendations, price comparisons, and even purchases—all inside a single AI-powered conversation.

But this isn’t just a new plugin or gimmick. Walmart is going all-in on agentic commerce, rebuilding its entire infrastructure to be “AI-first.” The way customers discover, evaluate, and buy products online? It’s being reengineered from the ground up.

So what does this mean for ecommerce founders, DTC brands, and Shopify sellers? Does it open new doors—or just give big-box retailers more power?

In this episode, we break down:

• What Walmart’s OpenAI deal actually means
• Why “agentic commerce” is more than just voice shopping
• How small brands can optimize for AI discoverability
• The coming rise of AI storefronts and category-specific shopping agents
• Actionable steps for staying visible in an AI-dominated future

We also talk about how indie brands can stay competitive by leaning into tools like PlayAbly to create immersive experiences—whether it’s a gamification rewards program
, interactive gamification e commerce
strategy, or shoppable games that drive deeper engagement.

This episode is a must-listen if you're thinking about:

• Retention marketing and customer loyalty
• Optimizing product data for AI-readability
• Building your own customer journey outside the algorithm
• Preparing for privacy, trust, and AI gatekeeping challenges

The future of retail isn’t five years away—it’s already here. Tune in to learn how to adapt, compete, and thrive.

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.

If you’ve got shelves stacked with slow-moving SKUs, this episode is for you.

On this episode of the PlayAbly Podcast, we dive into creative, high-ROI strategies for liquidating excess inventory without slashing prices or damaging your brand. From strategic bundling and loyalty point hacks to viral mystery boxes and surprise-and-delight lead gen campaigns, we’re exploring how innovative ecommerce brands are turning deadstock into powerful customer engagement tools.

You’ll learn how a skincare brand boosted AOV with a clever seasonal bundle, how a fitness brand used mystery boxes to drive organic reach and repeat purchases, and how a tea company turned overstock into a loyalty magnet with VIP treatment. We’ll even break down how a pet brand used free toys as a lead gen funnel that converted like crazy.

And of course, we wrap with a look at retail gamification
—specifically, the Buy Now, Win Later model that lets you move stale inventory while delivering excitement, anticipation, and real rewards for your customers. It's part of a growing trend in gamified Shopify experiences
that blend commerce, play, and performance marketing.

Because sometimes, your slowest product is your fastest path to deeper engagement, better retention, and breakthrough marketing.

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.

Traditional discount codes are fading into the background—and customers are craving something more engaging. In this episode of the PlayAbly Podcast, we explore why static promos like “20% off” no longer cut it, and how brands are shifting toward experiences that are interactive, memorable, and wildly effective.

We unpack how retail gamification and ecommerce gamification are reshaping the way brands drive conversions, lower CAC, and increase customer lifetime value—all while creating shareable moments that feel more like entertainment than advertising. From AR treasure hunts to viral basketball games, today’s interactive promotions are rooted in psychology and backed by results.

You’ll also learn how a conditional rebate promotion structure allows brands—especially lean ecommerce teams—to run high-impact campaigns with no upfront costs.

Whether you're building for Shopify, launching a new DTC campaign, or rethinking your retention marketing strategy, this episode will inspire you to rethink what a promotion can be.

👾 Don’t forget to subscribe and check out how PlayAbly helps brands gamify the customer journey at PlayAbly.ai

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.

This episode of the PlayAbly Podcast is your wake-up call before Black Friday. With consumer budgets tightening and competition rising, discounting isn’t your only option — and it might be your worst one.

We're diving deep into why nearly 70% of ecommerce promotions could be illegal, what the “lottery trifecta” is, and how brands are unknowingly putting themselves at risk of massive fines — think $300K or more. From shady spin wheels to high-stakes giveaways, we break down the legal landmines that could ruin your Q4.

You'll learn:

• Why most "purchase-to-enter" promotions are violations of state and federal law
• How sweepers are ruining your metrics and ROI
• What the Alternative Method of Entry (AMOE) is and why it’s non-negotiable
• How to legally run high-converting campaigns using a Trusted Partner for Full-Service Digital Promotions
  
  

Plus, we’ll show you how ecommerce gamification
can be both exciting and compliant — a smarter way to drive engagement without risking your business.

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.

Retailers are stuck in a discount addiction that’s killing margins—and consumers are playing right along. In this episode of the PlayAbly Podcast, we dive into the psychology behind discounting, why it’s no longer sustainable, and how shoppers have been trained to expect coupon codes at checkout.

But what if you could replace discounts with excitement and still drive conversions? Enter Buy Now, Win Later, a smarter, gamified alternative that taps into reward psychology, boosts full-price sales, and makes shopping fun again.

We’ll explore how ecommerce brands are using conditional rebate promotions—tied to sporting events, pop culture moments, and more—to create retention marketing flywheels without slashing prices. Plus, learn why this approach improves email capture, loyalty, and repeat purchase rates, and how brands are seeing up to 50% of weekly sales come from these promotions.

Looking to build customer loyalty without devaluing your products? Discover how customer loyalty gamification can help you break the discount cycle and build long-term brand love.

✨ Learn more about PlayAbly and explore how ecommerce gamification can transform your customer journey and maximize retention—just in time for BFCM.

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.