In this episode of the Playably Podcast, we sit down with Ivana, founder of Playfield, the pet accessories brand behind the viral Bailey Kit. We dive into her journey from Google to launching a DTC brand, the challenges of bootstrapping, and how she’s building a community-driven brand with playful, engaging experiences.

We also discuss the Playfield x PlayAbly partnership and how we worked together to create a gamified advent calendar—a fresh take on customer engagement that brought Playfield's brand to life. Check out the case study here.

🔹 Try the Playfield Advent Calendar Demo → Click here
🔹 Learn more about PlayAbly’s gamified experiences → Visit PlayAbly
🔹 Explore our Countdown Calendar for brands → Discover more

From interactive campaigns to fostering brand loyalty, this episode is packed with insights for any founder looking to stand out in today’s competitive eCommerce landscape.

🎧 Tune in now!

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.

What does a game designer really do, and why does it matter for your brand? In this episode, we sit down with Seema, our Head of UX and Game Design, to uncover the psychology behind great game design and its impact on customer engagement.

From building shoppable games that drive conversions to creating immersive ecommerce gamification strategies and interactive ecommerce quizzes, we dive into how thoughtful design can transform your brand experience.

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.

In this episode, we dive into the excitement of the NRF conference, where over 6,200 global brands gathered in New York City to explore the future of retail. Join us as the Playably team reflects on their experience, including:

• Insights from showcasing shoppable games and engaging with industry leaders.
• Behind-the-scenes moments, from assembling our booth to memorable conversations.
• Key takeaways on personalization, gamification, and leveraging data for retail success.

Whether you're curious about innovative strategies or gearing up for your next conference, this episode is packed with valuable lessons and fun stories. Plus, a sneak peek at our plans for ShopTalk Spring in Las Vegas!

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.

Bounce rates have been a persistent pain point for websites, but why do so many visitors leave before engaging? In this episode of the Playably Podcast, our CEO John Cheng dives deep into the psychology behind bounce rates and what makes websites "sticky."

We explore:
🎯 Why bounce rates remain high despite advancements in eCommerce.
🧠 The psychological and behavioral drivers behind engagement.
📊 How testing, interactivity, and Shoppable Games can radically transform site performance.
💡 Real-world examples of brands improving engagement by over 100% using personalized, interactive experiences.

Whether you’re a brand owner, marketer, or just curious about the power of interactivity, this episode is packed with actionable insights to help you create a website that doesn’t just convert but builds lasting relationships.

Stay tuned until the end—we’re teasing a new case study with mind-blowing results that will change how you think about website engagement!

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.

What do Monopoly, UNO, and McDonald's Monopoly all have in common? They’ve mastered the art of engagement by tapping into human behavior, nostalgia, and fun.

In this episode, we’re joined by Seema, PlayAbly’s Head of UX and Design, to explore the timeless principles behind the games we grew up loving. From competitive moments (hello, UNO reverse card!) to simple rules that stick in our brains, we break down how these games create lasting emotional connections—and how brands can apply these strategies to digital experiences in e-commerce gamification.

🎮 Learn why gamification works, how to balance fun with data-driven insights, and why every brand should think beyond “gimmicks” to create meaningful, talkable experiences.

If you’re at NRF next week, come find us in the startup area booth #2403—we’d love to chat about how to make your brand unforgettable!

Listen now and get inspired to turn your customer engagement into a game everyone wants to play. 🎧

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.

Ever felt personally victimized by a discount spinner? You know, those flashy wheels of disappointment promising 50% off but always landing on a measly 10%?  Seema, our UX and game design guru, is here to spill the tea on why spinners are the awkward middle child of eCommerce gimmicks.

In this episode, we unpack:
🎡 Why spinners are the digital equivalent of a rigged carnival game
💡 How brands can turn spinners into interactive, trust-building goldmines
🛑 Why losing customer trust is the ultimate no-no 
🍬 Gummy bear debates, surprise marketing wins, and why Reddit is the internet's complaint department

If you’re a brand thinking about slapping a spinner on your site—or already have one—this episode will give you ideas to make it actually fun (and fair).

🔗 Want to ditch tacky spinners and go full-on gamification pro? Check out our game arcade or visit PlayAbly.ai. 🎮✨

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.

What do Taylor Swift’s Eras Tour and ecommerce gamification have in common? Turns out, everything. In this episode of the Playably Podcast, we dive into how Taylor Swift has mastered gamification to build unmatched fan loyalty, from surprise songs to Easter eggs and fan-driven experiences.

We explore:
🎤 The gamified strategies behind the Eras Tour’s massive success.
🎮 How fan-created games and interactions keep the Swiftie community engaged.
🛍️ Lessons DTC brands can learn to build brand loyalty, leverage first-party data, and create memorable customer experiences.

Whether you’re a Swiftie, a marketer, or a brand looking to turn customers into superfans, this episode is packed with insights to level up your game.

P.S. Happy birthday, Taylor—call us, we’ve got gamified ideas for your next big launch! 🎉

#TaylorSwift #Gamification #Ecommerce #BrandLoyalty #PlayablyPodcast

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.

In this episode of the Playably Podcast, we sit down with CEO and founder John Cheng to deconstruct how gamification has become a cornerstone for global success stories like Temu. From interactive spinners and loyalty programs to personalized engagement strategies, we explore how brands are using gamification to hook customers, drive loyalty, and gather invaluable insights.

We discuss the psychology behind gamified experiences, their widespread impact across industries—from eCommerce gamification to airline loyalty programs—and actionable steps brands can take to start integrating gamification in ecommerce today. Whether you’re new to gamification or looking to refine your approach, this episode is packed with insights you won’t want to miss.

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.

In this episode of the PlayAbly podcast, we’re joined by Seema, PlayAbly’s Head of UX and Game Design. Seema works directly with customers to help them shape the games and interactive experiences that boost engagement. Today, she shares insights into balancing client ideas with best UX practices, designing games that work for different customer personas, and solving specific business challenges through gamified solutions. From casual game mechanics to detailed customer feedback, Seema gives us a look at how PlayAbly creates personalized interactive journeys that customers love.

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.

In this episode of the PlayAbly podcast, I’m joined by Playably CEO and founder John Chaeg to dive into the transformative power of AI and personalization in the e-commerce industry. John shares insights from his extensive experience building companies focused on personalization, discusses how AI is being used to enhance the customer journey, and explores the importance of empathy and authenticity in crafting personalized shopping experiences.

We also cover the basics every e-commerce brand should implement today, how to prepare for the future of AI, and the key role of data in powering personalized interactions. Tune in to learn how to stay ahead of the competition by using AI to serve your customers better.

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.