PlayAbly Podcast: Gamifying E-commerce for the Future

In this episode of the PlayAbly podcast, we explore how Barry’s Bootcamp integrates gamification into fitness to create a highly engaging workout experience. Angelo, a Barry’s veteran with over 1,900 classes under his belt, shares insights into how the brand’s challenges, loyalty programs, and community-building tactics keep members coming back for more. We discuss how Barry’s leverages player archetypes like achievers and competitors to motivate attendees, and Angelo offers suggestions for how the brand can elevate its app experience through further gamification.

Curious how gamification can take your fitness or ecommerce business to the next level? Angelo’s expertise in ad tech and fitness gamification is full of actionable tips for any business looking to engage its audience.

Tune in to learn more and check out Barry’s Bootcamp for a closer look at how they’re doing it: barrys.com
For more insights on gamification strategies, visit PlayAbly.ai.

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.

In our debut episode, we explore the gamified world of Taylor Swift’s Eras Tour TikTok challenge, where fans completed weekly missions to earn friendship bracelets representing different eras of her career. We discuss the campaign's strengths and areas for improvement, from collectible digital rewards to the potential for more impactful incentives, and how gamification transforms passive fans into active participants.

Tune in as we examine how Taylor’s challenge reflects broader trends in marketing and customer engagement. Learn more about gamification at Playably.ai.

Get your first month of PlayAbly free by mentioning this podcast during your free demo.

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.