Credit Unions exist to serve members in ways that go far beyond what banks can offer. That's the message we should be getting out to the public. But, is that the message the board wants to hear?

In this episode of Grow Your Credit Union, hosts Joshua Barclay and Becky Reed welcome on Kelly Botti, the President and CEO of TruMark Financial Credit Union.

Here are the topics for this episode:

• Strategies for helping your members see your Credit Union as a financial partner
• Measures for mitigating the risks of rising auto loan defaults
• Credit Union marketing pain points (Note: We've got eight)
• Improving employee experience and reducing turnover

Resources:

• Delinquency rates at highest level in almost 30 years
• Why Headwinds from Deteriorating Auto Loans Will Whip Credit Unions in 2024
• Credit Unions' Share of Auto Loans Slips
• Five Bank and Credit Union Marketing Pain Points to Address in 2024

The real fun starts whenever you press play. Alternatively, you can read the full transcript on our site. A HUGE thanks to our sponsor, Silvur.

Silvur is the retirement engagement solution for Americans 50+. Leading credit unions use Silvur to retain direct deposit relationships lost at retirement (up to 80%) and reach 98% of members not served by wealth management. Support your 50+ members, reduce asset flight, and capture the $70T retirement wallet.Visit Silvur.com to learn more.

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