If there's one thing that we all know about marketing what you do, it's that managed services has a very, very, very, very long sales cycle!

There are lots of reasons for this and unfortunately there's no easy shortcut. In the long term you have to build audiences, grow relationships, and convert relationships. That's the only way to set up a genuine pipeline of hot prospects that will serve you for years. 

But I know you have had moments, sitting at your desk or driving in your car, where you feel deep frustration about playing this long game... because the results seem to take ages to arrive. 

Let's explore that in today's Monday Motivation.

Paul's 5 min Monday Motivation for 18th May 2026.