This year's Super Bowl had something to teach us as entrepreneurs. Now, maybe you're not into sports and didn't even watch the game. But in this case, it's not the game itself that deserves the spotlight.

Super Bowl LVII's half-time show performer Rihanna served up a masterclass for entrepreneurs. (I'm not talking about the quick moment she plugged her beauty business brand on-stage, either). And while that show is old news now, what she demonstrated is definitely worth diving into.

In this episode of Pleasurable Profits, I reveal what you should take away from Rihanna's performance and why those hidden gems are so important for you to embrace as a CEO.

2:23 - What I noticed behind-the-scenes as Rihanna walked offstage

4:21 - One way we all can relate to Rihanna

7:06 - The bigger leadership lesson Rihanna can teach us

9:09 - Ever felt like this in your business? It's applause-worthy

11:09 - What always happens when you commit to your vision

Find me on Instagram or LinkedIn or email me at [email protected].

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Things have changed about the way people work in the last few years. Lots of people have refused to go back to working in the office, and time-wasting team meetings are a big reason why.

Those team meetings did nothing but inspire them to walk out. In this episode, I discuss different types of meetings and reveal key pieces you need for them to inspire your team in the right ways.

3:44 - The curious case of Darius Cooks

6:43 - Why team meetings some people might've quietly quit their jobs

9:27 - The type of meetings you can have with your team

11:49 - Never have a meeting without this (it inspires your team to want to show up)

15:48 - How to get your employees involved in (and actually looking forward to) team meetings

Find me on Instagram or LinkedIn or email me at [email protected].

Darius Cooks

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You know yourself better than anyone. And at some point, you've probably wished your team knew you like the back of their hand, too.

Well, there is a way for them to know how you operate, and it doesn't require mind-reading abilities. Instead, this is where the "Me Manual" comes in.

What in the world is the "Me Manual"? It resembles something you've seen plenty of times. And in this first episode of the "Fire Yourself" series, I talk about what it is and illustrate why it's such a game-changer

4:30 - An overview of what the "Me Manual" is and what it contains

7:25 - The most important aspect of the manual

8:37 - The importance of helping others in your business win with you

10:56 - Why include what you look like? (It's not whatever you're probably thinking right now)

16:35 - The secondary reason why you want to create a "Me Manual"

20:22 - What we know about the best business teams

Find me on Instagram or LinkedIn or email me at [email protected].

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I'm fresh off the plane from my latest retreat. Over the last five years, I've done a couple of these for female small business owners. During the retreats, we talk about sales, marketing, and planning.

This year, though, I went international! We were in Tulum, Mexico, stayed in an absolutely gorgeous house, and enjoyed relaxation to the hilt. In this episode, I recap that weekend and discuss what the retreat was all about.

3:13 - The goal of the retreat and where radiance really comes from

5:31 - Why suffering is always a choice and how it can help you

8:47 - An alternative solution if you don't have the opportunity to go on a retreat like this

Find me on Instagram or LinkedIn or email me at [email protected].

https://www.instagram.com/p/CnPwTOBNLTs/?igshid=Zjc2ZTc4Nzk=

https://www.instagram.com/reel/CoDpJadpmfV/

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On the way home from my annual retreat, I was reminded of something I always ask my clients:

Would you rather be popular--like Instagram famous--or do you want to make real money? What's your actual goal when it comes to marketing your business?

Sure, it'd be nice to have both. But I know which one I'd rather get, and in this episode, I share my recent experience that demonstrates why.

2:14 - What makes TikTok so valuable and how marketers always ruin marketing

5:22 - The problem for all entrepreneurs who use tactics that ruin marketing

8:09 - Why I quickly got over the many daily likes and comments left on my TikTok video

9:50 - The conversation I wanted to inspire when I posted the video

14:13 - Another reason why you want to carefully consider the marketing methods you use

Find me on Instagram or LinkedIn or email me at [email protected].

My Spirit Airlines TikTok video

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None of us are gonna say no to more money, right? And if your business grows to the point where you need to bring on employees, you'll need money to do it. With that extra help comes additional expenses like taxes, so what can you do to increase the money flow when you need it? In this episode, I want to talk about how to strategically infuse more cash into your business.

1:17 - What is an accidental leader?

4:05 - Why I'm not a fan of running sales on anything you'll want full price for later on

5:45 - The only two times I'd encourage entrepreneurs to do a strategic sale

8:27 - A real-life example of how NOT to do sales and marketing

10:50 - How being smarter about your sales makes marketing them a lot easier for you

12:26 - Your assignment for this week and how to avoid devaluing your main offer(s)

Find me on Instagram or LinkedIn or email me at [email protected].

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Hide the little ones for this episode! Put your earbuds on because like that classic 90s Salt-N-Pepa song, today I'm talking about sex, baby. I want to eradicate the shame around sex and how it ties into your business and how you show up in it. If you didn't know about this already... well, you're about to find out!

2:15 - Painting a picture of how your energy in business affects your libido

5:43 - Think about this when you aren't having (enough) sex

8:06 - What good sex will do for your business mindset

9:27 - Why pleasure isn't just about sex

Find me on Instagram or LinkedIn or email me at [email protected].

1906 New Highs' Love Drops for Arousal

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What does it look like to "sell dirty"? Now, I'm not talking about dirty dancing while you sell. This isn't about sexing up your sales process. I'm talking about the energy behind how you show up for sales. In this episode, I discuss the difference between dirty selling and call clean selling and how the latter address any hesitancy you have about selling due to the ick factor.

2:18 - The biggest dirty selling technique to beware

5:59 - The clean selling energy you need to have when you go into selling situations

10:50 - A different way to respond if a potential client says "no" to you

11:38 - Another thing that helps you establish that clean selling energy

13:09 - How do you really see your clients? Shifting my view opened up so much for me

17:15 - The really liberating thing about being a clean seller

Find me on Instagram or LinkedIn or email me at [email protected].

"Celie leaves Mister" (The Color Purple)

Episode 42: "Behind-the-Scenes of a Compatibility Call"

Work With Leslie

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Thinking about today's episode took me back to 2020. It was a hell of a time for brick-and-mortar businesses, in a bad way! You couldn't say anything about that lockdown period without somebody being mean and nasty about it.

Now, for those who've been in business awhile, dealing with outrage culture is nothing new. But it can be dangerous for you as a small, local business. In this episode, I tell you about some of my horror stories dealing with angry customers and cover best practices for handling negative reviews publicly.

3:00 - Two of my experiences with customers from hell

8:30 - The 1st thing to do when someone lashes out at you in a negative review

10:34 - The question to ask yourself next

12:09 - What you need to consider before you respond to the complaint

16:06 - A rule for dealing with those who continue to be outraged and refuse to stop

17:41 - Another useful tip that can take the sting out of the outraged customer or client

18:48 - Benefits of your professional response to an angry complaint (one of them might surprise you)

Find me on Instagram or LinkedIn or email me at [email protected].

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Hey boss, it's 2023! And since we're starting off fresh, I think it's an appropriate time for me to kick things off this year by explaining what a non-traditional CEO is. Not everyone knows what one is or whether they fall into that category. So in this episode, I cover who this podcast is for and what you can expect over our time together this year.

2:21 - The first marker of a non-traditional CEO

4:09 - Three things all the non-traditional CEOs I work with have in common

6:34 - Why I started this podcast for non-traditional business owners

10:04 - What it looks like leading in an edgy or taboo space

12:55 - Why working with non-traditional CEOs is my thing and what to expect in 2023

Find me on Instagram or LinkedIn or email me at [email protected].

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