Do you have all the degrees, certifications, specializations, expertise, yada yada yada in your industry and feel you deserve the BIG bucks for it? Reality check: nobody but you cares how many degrees or certifications you've racked up, including your potential clients. You have to give them a reason to care to work with you regardless, and that's where selling comes in.
In this episode, I talk about why your competence isn't a replacement for confidence in business.
3:58 - What inspired me to record this episode
6:06 - Why relying on your degrees and experience makes you feel safe in business
7:56 - The "chasing expertise trap" and how women (and men) really get ahead in business
11:00 - Knowing this about yourself increase your personal authority, confidence, and ability to sell
13:59 - Good news if you truly want to build a scalable business
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As Mentioned In Why You Shouldn't Equate Your Business Competence With Confidence
Unshakeable Sales Confidence waitlist
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