The phrase "SEO is Dead" is thrown out every single year. Of course, SEO is still alive, but many practices used to rank previously are obsolete. In addition, SEO requires constant adjustment as Google consistently updates its algorithms.

For example, the 2022 Helpful Content Update targets content written to game the search algorithm, including AI-generated content, repetitive blog posts, and scraped city pages. Even though some higher-end AI content reads like a human wrote it, Google can still detect it and penalize your website.

While unhelpful content can suppress your SEO rankings, the content itself is still important. That's where the marketing goldilocks zone comes in. You can't have too much or too little content; it must be just right.

Your content must address your users' needs and provide unique and original information about your company and industry. You also need high-level signaling demonstrating your company's EEAT, expertise, experience, authority, and trust. You can earn these signals with unique photos, About Us sections, reviews, and quality links.

To learn more about reaching the goldilocks zone for plumber SEO in 2023, listen to the full episode with Nolen Walker and Jason Landry of Plumbing Webmasters.

Learn more at: https://www.plumbingwebmasters.com/