Part 3 of Plumbing SEO and A.I. Integrated Search

Part 3 of this podcast series from Plumbing Webmasters focuses on cutting losses with old-school SEO tactics that no longer benefit your rankings.

Nolen and Jason discuss the changes in old-school SEO caused by AI-integrated search. They highlight the ineffectiveness of blog posts for contractors and the penalties imposed by Google for poor quality and AI-generated content. 

They emphasize the importance of proper digital signaling and good content, recommending the reduction of excessive pages and redirecting low-quality content. 

The agency experts also stress the need for distinct and well-optimized pages for specific service categories on a website. They discuss the impact of AI on search rankings and promote their software, DataPins, to improve website performance. 

Check out some of the critical points of the episode:

• Google now penalizes poor quality, bloated, and AI-generated content, making it essential to avoid using AI to generate content. They caution against trying to trick AI algorithms and emphasize the need for proper digital signaling and good content. They suggest reducing excessive pages and redirecting low-quality content for a quicker recovery in search rankings.

• Distinct and well-optimized pages for specific categories of services on a plumbing website are vital. A cluttered and low-quality website can result in penalties from AI-integrated search algorithms, leading to a loss in rankings. 

• AI may have been integrated into search algorithms a few years ago, causing rapid and unpredictable changes in rankings. There is a need for high-quality and adequately written content created by reputable sources. 

• DataPins helps contractors post pictures and captions of their work to improve their website's performance in terms of reputation, reviews, map placement, and organic keywords.

• Quality content and proper integration of AI are paramount in plumbing SEO. AI has made Google more capable of identifying good and bad practices, and it is crucial to have strong digital branding signals, such as daily coordinated pins and unique photos, to improve search rankings and map placements. 

• The new AI-integrated algorithm rewards websites with good SEO practices while penalizing those with poor fundamentals and outdated spammy techniques. 

• Rapid algorithm changes require staying current and focusing on providing the best user experience. Also, contextualizing information for clients and Google can improve visibility and fix online issues efficiently.

Learn more at:

https://www.plumbingwebmasters.com/ai-content/

Call us at: (877) 388-9884