Plus Up Podcast

In this conversation we talk about branding with Tom Cotton, former big-agency leader and now running Tom Cotton & Co helping brands shape their go-to-market strategies, collaborate more effectively, and maximize their success.

We spoke to digital ecosystem trailblazer (and movie buff) Matt Prohaska, CEO & Principal of Prohaska Consulting about the keys to unlocking smart decisions for marketers, agencies and publishers including the shift to identity, the changes at Google, and how attribution will continue to play a role.

We spoke to Keri Bruce, Partner at Reed Smith about contractual transparency and your data and yes, we are still talking about it because we need to.

We spoke to consumer and media trend forecaster Jane Lacher about trends marketers and agencies need to plan for.

We spoke to Lynn Branigan, President and CEO of She Runs It about the importance of networking, mentorship and professional development.

Media Performance Management is the future of Media Auditing. Carly Feinstein, Susan George and Perianne Grignon of Media Plus Advisors learned from years of experience leading traditional media auditing projects that the process was ripe for a major update and innovation.

A Digital Advertising Point of View - with our guest, Richy Glassberg, Founder & CEO of Safe Guard Privacy – whose platform empowers business in the rapidly changing privacy landscape.

We had a wide ranging conversation with Marc Goldberg, Chief Revenue Officer of Method Media Intelligence, including the importance of monitoring and managing activity to control ad fraud.

We discuss incorporating Partner Relationship Programs into Contracts with our guest, Edo Vignani, VP of the Marketing Category at Globality.

Ken Fakler and Tom Gibney from Ad Optics discuss the importance of financial auditing and best practices on incorporating the foundational practice into compliance plans.