Plus Up Podcast

John Nardone, CEO of Flashtalking, shares insights on the evolving streaming space.

Tony Hereau, VP. Cross Platform Insights at Nielsen shares his enthusiasm and deep knowledge of the audio space.  We discuss the growth in podcasting and streaming and how to measure all aspects of audio advertising.

Sarah Murphy, EVP, Media-Head of Planning at VaynerMedia shares her enthusiasm about how media planning integrates across the marketing practice to help brands achieve superior engagement in a world of constant change.

A discussion about how Relationship Management can elevate the partnership between a marketer and an agency. Matt Kasindorf, SVP Business Intelligence & Insight Group at the 4A's offers his perspective and recommendations, explaining to our listeners why they should care.

The benefits of elevating talent within the “trifecta” People, Technology and Process - with Marketing and Agency Leader Bhavana Smith.

The industry shifted to virtual conferences and continued to serve up compelling and thought provoking topics. This week, Media Plus discusses takeaways and highlights from Advertising Week 2020 and the ANA Financial Management conference. We cover Partnerships, the ISBA Programmatic Study, Self Serve Platforms, Audio and Connected TV.

Hear the interview with Carly Feinstein where Susan and Perianne leverage Carly's deep experience in relationship management and agency selection and guiding principles for both.

A new and better way to monitor and evaluate media performance: You need to track your media performance but don’t want the slow, heavy and disruptive process of traditional media auditing.  Enter our new Media Performance Management solution - custom designed to track performance focusing on what works and eliminates what doesn’t.

KPIs that align with your business goals - not standard metrics dreamed up 15 years ago when most of today’s marketing touch points did not exist. Our new process provides faster answers, will significantly lighten resource time, and is very budget friendly.

Learn more about our experience and why we started Media Plus Advisors.