You’ve probably heard about the importance of providing value to potential customers before they purchase. By providing value first, you build trust and credibility that helps leads to eventually justify paying for your product or service.

Free trials and samples are easy. But for coaches and consultants, it’s tricky working out how much free advice to give out without cannibalising your business. The fear is that if you give out too much advice, people won’t need to pay you for your service.

Show notes (please leave me a comment with your questions and feedback) » https://paulminors.com/218

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Intro/Outro Music: "Synthia" by Scott & Brendo

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