This week, I’d like to expand on an idea I started talking about last week where I discussed prioritising efficiency over growth.

I was recently interviewed for the Adil Amarsi Unplugged Podcast and on the show, we talked about growing your business and income. I shared my philosophy on growth which I actually picked up from Paul Jarvis. I told Adil that right now, I’m more attracted to the idea of working less compared to earning more. It’s not that I don't care about growth or money but it’s not the end goal. Put another way, I simply want my business to be as ‘easy’ as possible.

What do I mean by that?

Given the choice, I’d rather work on projects or with clients that are easier to deal with. The way I see it, we’re fortunate in that right now we have enough work to keep ourselves busy, so let's optimise for what’s easy. That way, we can deliver projects quicker, not only making our lives easier but also allowing us to service more clients compared to taking on larger, more difficult projects.

Show notes (please leave me a comment with your questions and feedback) » paulminors.com/233

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Intro/Outro Music: "Synthia" by Scott & Brendo

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