If you’re a business owner and you’re utilizing Instagram to promote your business, all of your posts have ONE job and that is to generate sales! If they’re not, it’s COSTING YOU MONEY. On today’s episode, @realsheilabella gives you the TOP 5 REASONS your Instagram posts aren’t working. Get ready to take notes and implement, implement, implement!

Online scheduling can be a game changer. Many clients prefer to self-schedule and businesses report that online scheduling often leads to a reduction in no-shows, especially when you factor in automatic reminders. Plus, online access to scheduling and intake forms also means less time spent on administrative tasks. So, what are you waiting for? On today’s episode, @starry.eyes.studio shares some helpful information about her favorite online scheduling program, Acuity.

What are textured needles and are they a good choice for thicker, oily skin? Is bigger always better when it comes to magnum cartridges? And if you’re new to magnums, how large of a configuration should you start out with? Rose Prieto and Jill Hoyer are back with these answers and so much more as they continue to discuss working with thick skin in Part 2 of this special series.

You probably know that melanin is the primary determinant of skin color and that it’s also found in hair and the tissue within the iris of the eye. BUT did you know there is melanin in our BRAINS?! Did you also know that the melanin that contains brown and black is classified differently from the melanin that imparts yellow and red ? Examine the three different types of melanin with Mahelia Santibanez and use this knowledge to determine the ideal pigment choice for you clients.

How much do you know about website compliance? Do you know which disclaimers are legally required and which could limit your liability in case of a lawsuit? If you don’t, it's OK! You’re not alone and @nataliepuglisi is here to help!

You need to let go of good to make room for great.

In a perfect world, growth would be full of good feelings. Everyone you've ever known would be rooting for you and celebrating your successes. The risk would be low and the reward oh so high. Sadly, it's not a perfect world and the road to the top is often lonely and emotional. @realsheilabella has been there and she has some advice. Tune in to today's episode and remember that you're not alone.

Time is something that you can’t store away or buy any more of and as an entrepreneur, you probably feel like there is never enough of it. Have you ever considered outsourcing your back-office work in an effort to free up some of your time? Lorena Oberg @lorenaobergskincare discusses the benefits of outsourcing on today’s episode of PMU School.

Is your Instagram feed full of your work but…not much else? You’re more than just your beautiful work! Clients want to get to know YOU! Where are you from? What’s your story? Need more ideas on how to add some personality to your social media accounts? You’ve got to listen to this episode with Kristina Melnicenco!

Is dermaplaning just a fancy term for shaving? Will this treatment cause hair that’s removed to grow back DARKER or THICKER? Plus, how does dermaplaning compare to other popular skin treatments? Find out the answers to all these questions and more on today’s episode of PMU School with Alice Kingdom @bodyandbrows!

With today’s technology, we literally have the world at our fingertips. We can compare and choose who we want to learn from online, in a matter of minutes. So what makes a good mentor and how should you choose yours? @realsheilabella gives her advice for learning from a mentor whose life mirrors one that you would want for yourself.