The skin is a complicated canvas and one size does NOT fit all. Therefore, it’s essential that PMU Artists educate themselves on the complexities of the Fitzpatrick scale. Rose Prieto sheds much needed light on this important topic.

Rose Prieto, CPCP, CCE, LE is the owner of Beauty & Brow Lounge in Miami Florida. She has over 28 years as a makeup artist, and 10 years as a Cosmetic Tattoo artist. Her new book about how Fitzpatrick & Melanin influence the PMU process will be out in January!

Part 2 of Sheila's Sales Series focuses on the art of CONNECTION! Build genuine connections with your clients and watch those relationships solidify your sales! Plus, find out what a "sticky" client is and why they're so important to your business!

Sheila Bella is AAM President, CEO of Sheila Bella Corporation, Founder of the Pretty Ambitious Summit, Creator of the Top 100 Podcast, Pretty Rich Podcast, Business Coach and Global Speaker for the beauty industry.

Is your website helping or hurting your business? Amber Harder @microbladingsuccess talks design versus efficiency and shares website strategies that turn potential clients into paying customers! 

Amber Harder is a born and raised Hawaiian from Hawaii. A mom of 2 boys, a wife, and female business owner with over 17 years of entrepreneurship, she is a self proclaimed expert on all things NOT to do when starting a business.

You've seen it on your social media feed but, what exactly is lip blushing? What makes this PMU technique different from traditional lip tattoos and why is it so popular? @shaydanielle.pmu reveals the answers to these questions and more. 

Shay Danielle is the founder of Shay Danielle Academy. She is also a Master Microblading Instructor and Permanent Cosmetic Educator who has created training programs based on her knowledge and experience over her years in the Cosmetic Tattooing/Skincare Industry.

Are you ready to be a brow boss? Or, would you feel more comfortable as a PMU protege? Cecilia Johnson @bespokeyebrows breaks down the available options and how to determine which is best for you. 

Cecilia is the Founder and Owner of Bespoke Permanent Cosmetics, LLC. Holding a Bachelors degree in Marketing, Cecilia began working in the health and beauty industry in 2007. Cecilia has trained with the leading Micropigmentation and Microblading Academies in Europe and North America.

You've completed your classes, mastered your latex and now you're ready to work on live models! Michelle Tran @merakibrowbar shares some strategies new Artists can use to build their portfolios and why she thinks you definately shouldn't ask your Mom.

Michelle Tran, founder of Meraki Beauty Bar located in Vancouver, Canada began without any previous knowledge, but a passion for beauty and drawing. Her PMU journey began in a 100 sq. ft room and has now grown to 1700 sq. ft area with a team of 18 ladies.

You asked for it, and now it's here! A Sales Series from @realsheilabella! If you find yourself shying away from the term “SELLING” this series is for you. Find out how to transform your sales pitch into a friendly, helpful conversation and watch your appointment book fill up, FAST!

Sheila Bella is AAM President, CEO of Sheila Bella Corporation, Founder of the Pretty Ambitious Summit, Creator of the Top 100 Podcast, Pretty Rich Podcast, Business Coach and Global Speaker for the beauty industry.

A lip volumizing procedure without any need for needles? Is the Hyaluron Pen too good to be true or should you get your hands on one ASAP? Carla Riccardone breaks down everything you need to know about this hot, new and CONTROVERSIAL treatment. 

Carla @sculptedstudios is a Certified, Licensed and Insured Master Artist, Educator and Speaker. Globally recognized for her Permanent Makeup, Carla's passion for her art is unmistakable.

As Permanent Makeup Artists, we should all be using personal protective equipment whenever we’re breaking the skin’s barrier and exposing ourselves to body fluids. And that goes beyond just wearing gloves. Dr. Misha Briere shares her thoughts on expanding PPE protocol in the PMU Industry.

Your books are full, you aren't able to take on any more clients - it may be time to hire your first employee. Tanny Diep lists some important factors to consider before holding those job interviews and shares her personal hiring experience

Tanny is now a Microblade & Shade Master Trainer for Beauty Angels Academy under the direction of the World’s Best Master award winner, Kler Rosenberg. Sway Brows Academy & Studio launched as of July 2019 in Los Angeles County in the city of Artesia.