If you’ve decided to become an entrepreneur, you know a thing or two about taking risks. At the same time, it’s necessary to limit your risks however and wherever you can to ensure the survival of your business. That’s where insurance—and solid advice from knowledgeable resources like Chas Stevens come into play.

R Charles Stevens II, CIC CRM CISR (“Chas”) is President of Marine Agency specializing in business insurance coverage for the tattoo industry since 1995.

Unsure about how to achieve social media engagement with just a handful of model photos?  Sheila Bella reveals how PMU Artists, especially those new to the industry, can create engaging content and what SHE would do differently if she could go back in time and start from scratch.

Sheila Bella is AAM President, CEO of Sheila Bella Corporation, Founder of the Pretty Ambitious Summit, Creator of the Top 100 Podcast, Pretty Rich Podcast, Business Coach and Global Speaker for the beauty industry.

Getting good photos of your work is essential to building your business profile. In fact, many times, potential clients will make their decision to book based solely on the photos they've seen on your website or social media profile. Chare'e Marniece @yourbrowtherapist shares 3 super EASY tips to drastically improve your photos TODAY! 

Chare'e Marniece brings a infectious passion and energy to everything she does. In addition to being a rising PMU artist, and industry influencer, Chare'e is also a very talented professional photographer.

Saddened by seeing so many awful pictures of otherwise great work on her social media feeds, Chare'e saw and felt a desperate need for photography education. She saw an opportunity to educate beauty professionals across all industries on how to take beautiful pictures of their clients and profile their work in a more professional light.

Earlier this year, Chare'e launched the very first comprehensive online beauty photography course which has received rave reviews. Charee’s intelligence and sense of humour has delighted everyone who has taken her course, where she shares all her best secrets and tips turning EVERYONE into incredible photo takers! She has made taking professional photos fun and approachable and the results from her students speak for themselves!Iaphy course which has received rave reviews. 

Follow Chere'e on Instagram:

https://www.instagram.com/yourbrowtherapist/

And follow us too :)

https://www.instagram.com/aampmuboard/

If you feel uncomfortable asking clients for a review, this episode is for you. If you are tired of doing permanent makeup in exchange for a tagged post on an influencer’s feed, this episode is for you! Jeanee Lusby shares how in just minutes a day, you can grow your following AND your clientele - organically!

Jeanee founded The NaturaLook Institute of Permanent Makeup @naturalookpmu in 1999 and has made the application and training of permanent cosmetics her sole specialty.

In a perfect world, all permanent makeup would heal to the desired color. However, as we all know, there are a fair amount of people walking around with gray, blue, red or even GREEN eyebrows. In fact, many PMU artists say that nearly half their work is corrective. Maria (Mimi) DeSantis has some handy tips to take the headache out of color correction!

Maria has been an AAM member since 2003 and has earned over 30 advance certifications. Currently, Maria owns a thriving private practice, @afaceforever.

Can dark lips really be lightened? If so, what makes someone a good candidate? Carla Riccardone breaks down which dark lips are ideal for correction treatment and which you should absolutely AVOID!

Carla @sculptedbrowsandbeauty is a Certified, Licensed and Insured Master Artist, Educator and Speaker. Globally recognized for her Permanent Makeup, Carla's passion for her art is unmistakable.

Brow mapping is a design technique which utilizes mathematical measurements of the face in order to achieve symmetry and find an ideal shape, size and placement of the client's eyebrow. Violet Tarabay discusses the importance of brow mapping and various methods that can be used. 

Violet Tarabay is the owner of @violetbaybeauty in Toronto, Canada! With over 10+ years in the beauty industry Violet has enjoyed being a self-taught makeup artist, medical esthetician, permanent makeup artist and speaker.

Should you apply a topical pre-numbing cream on your clients prior to performing a permanent makeup procedure? For those of you on the fence, Esther Yim tells how she was taught using both methods and why she feels strongly about pre-numbing her clients. 

Esther is an AAM member and Founder of Hudson Beauty Bar in Edgewater, New Jersey. She has been in the beauty industry for 10 years and aside from being a Licensed Esthetician, she is also certified in Microblading, Eyeliner and Lip Tattoo.

Communication is key when managing client expectations. Leslie Huber-Yedlin shares 3 words you should always avoid before, during or after their procedure. 

Leslie Huber-Yedlin is the Director of Operations and Treasurer of the American Academy of Micropigmentation and Elite Artist at Sheila Bella Permanent Makeup. Having trained in various techniques for eyebrows, eyeliner and lips, Leslie is also certified in Microneedling and Fibroblast Skin Tightening procedures.

Stardust eyeliner is a combination of permanent eyeliner and shadow. This technique differs from traditional permanent eyeliner since it's meant to heal soft and powdery. But, what else should you know? Explore the possible downside to this trendy procedure with Rose Marie Beauchemin-Verzella.

Beau Institute Founder, Rose Marie Beauchemin-Verzella, is an expert in the field of permanent cosmetics with more than 22 years of experience as an industry leading practitioner, trainer, and speaker.