Microblading is an excellent option for men because it mimics the look of hair and not the look of makeup. However, if you are hoping to gain additional male clientele, you'll need to adapt your art AND your marketing accordingly. Jonathan and Dimitri, the dynamic duo behind @PerfectFrame divulge how their approach helped make them an authority on GuyBrows.   

Jonathan is the Founder of Perfect Frame, a specialized studio in Los Angeles, California that focuses on the best results in microblading.

Determining a price point is one of the most difficult decisions you'll have to make for your business and since permanent makeup prices range, it is a topic many PMU artists struggle with. Sheila Bella opens up about pricing strategies and why you should avoid getting caught in a price war. 

Sheila Bella is AAM President, CEO of Sheila Bella Corporation, Founder of the Pretty Ambitious Summit, Creator of the Top 100 Podcast, Pretty Rich Podcast, Business Coach and Global Speaker.

While it's tempting to never turn away business, saying "No" to a potential client may actually be in the best interest of all parties involved. Whether it's a medical contraindication or a personality conflict, Emily Joy explains how to politely and professionally turn away a client. 

Emily Joy is Founder and CEO of DOLLISTIC, She has trained with legendary international eyebrow master Anastasia Soare @anastasiabeverlyhills and Branko Babic @phibrows at his first United States Microblading training.

Microblading is your go-to technique for clients requesting hairstrokes. Enter Nano Brows. Both techniques are similar in procedure and end result, so which one is right for your client? Nano Brow experts Lili and Amanda can help!

Lili is the the owner & founder of Permanent Beauty by Lili. She is certified in Micro-pigmentation,3D Eyebrow/ Feathering and has  tattooed over 1000 sets of brows.

Amanda is a Certified Cosmetic Tattoo Artist. She has been in the Permanent Makeup industry for 3 1/2 year

Struggling with your lip tattoo/lip blush pre-draw? Wondering if there's something better than the classic red lip liner technique? Shay Danielle shares the trick to a foolproof lip pre-draw. Never lose your shape again! Plus, numb clients better and faster too! 

Shay Danielle, founder of Shay Danielle Academy is a Master Microblading Instructor and Permanent Cosmetic Educator who has created training programs based on her knowledge and experience in the Cosmetic Tattooing/Skincare Industry.

Your work looked amazing walking out the door but, now it's 2 months or maybe even 2 years later. The client's back and that beautiful color you implanted has gone GRAY! Rose Marie Beauchemin-Verzella reveals exactly why PMU goes gray and how to prevent it.

Beau Institute Founder and former AAM President, Rose Marie Beauchemin-Verzella, is an expert in permanent cosmetics, microblading, areola tattooing, and scar camouflage with more than 22 years of experience as a practitioner, trainer, and speaker.

The topic of charging friends and family for your services is a tricky one. Whether you're a veteran or still consider yourself a student, it is an uncomfortable scenario that comes up all too often. So, should you charge your neighbor? What about your Mom? Sheila Bella reveals the truth behind freebies for friends.

Sheila Bella is AAM President, CEO of Sheila Bella Corporation, Creator of the Top 100 Podcast, Pretty Rich Podcast, and Business Coach and Global Speakers for the beauty industry.

You're an experienced PMU Artist but should you take that leap towards becoming a trainer? Before you start advertising that class, find out if you have what it takes to be a PMU trainer with Julie Michaud. 

Julie is the Founder and Creative Director of Prettyology and Prettyology Micropigmentation Academy. She has been an AAM Certified Trainer for 6 years and AAM member for 16 years. 

Follow Julie:

www.instagram.com/prettyology/

Become an AAM member:

www.micropigmentation.org

When a nano/microblading client returns with healed brows, emotions can range from elated to enraged. You're expecting crisp strokes and instead come face to face with blur! Why? Maria De Santis unlocks the mystery behind blow out so you can say "Bye Bye!" to blur!

Maria has been an AAM member since 2003 and has earned over 30 advance certifications. Maria owns a thriving private practice, A Face Forever. 

Follow Maria: 

www.instagram.com/afaceforever

And follow us too!

www.instagram.com/aampmubo

"This isn't what I want! I demand a refund!" Are clients pressuring you into issuing a refund? Do you end up giving in just to "make it go away"? Leann La shares her secrets for keeping that payment in YOUR wallet. 

Leann is co-founder and CEO of Fuzion Artistry. Her passion for helping others has resulted in over 9K permanent makeup procedures on clients. Plus, over 1K PMU artists have trained with her!

Follow Leann at:

www.instagram.com/leann.la

Follow us too!

www.instagram.com/aampmuboard